The Whitney Woods Website

A Showcase for Marketing Ideas, Pop-up Mailers and Marketing Products

The Whitney Woods UK website is the hub for all of our varied activities controlled from our head office in Lancashire. However, as we are probably best known as producers of promotional pop-up mailers and interactive marketing products we have given the greater emphasis to our three pop-up mailers websites. The three sites are full of terrific marketing ideas.

Why have three pop-up marketing websites?

The answer lies in on-line searches and trying to find the right product to match your marketing ideas. A promotional pop-up mailer is a generic description which can be applied to so many of our promotional marketing products but how do you reach a person who is searching online for “creative trade show invitations” or someone who may be looking for a “corporate Christmas greeting”? How about someone who needs a “hexagonal marketing giveaway”?

We have created three websites to offer marketing professionals a chance to find us; a way to introduce innovative marketing products to professionals with creative marketing minds; a way to give professionals with terrific marketing ideas a way express those ideas.

Pop-up Mailers is the main website which features every product in the range described in a way that matches its most commonly searched identity. Our Christmas Marketing site endeavours to match your ideas for a promotional Christmas greeting to the most suitable product for the job, whilst a person searching for a certain shape or movement might stand a better chance of success of finding the perfect product on New Promotional Ideas.

Pop-up Mailers Spin-offs create Greeting Cards and Pop-up Crafts Products

We have been producing promotional marketing pop-up products for several years and it was only ever a matter of time before the exploration of crossover opportunities gave rise to spin-off activities. The desire to bring a new an element of fun to our pop-up products saw the introduction of spring-loaded additions – wobbly bits. It didn’t take long for us to recognise the retail possibilities of this development which resulted in the production of a range of greeting cards called “Wobbly Bits”. This new product is featured on “A Nice Touch” along with another new greeting product.

A simple but clever adaptation to the design of certain lines in our range of promotional bottle collars led to the launch of a brand new concept – “Bottle Bows” - greeting cards on a bottle.

Research is ongoing on another crossover opportunity into the world of card making and paper crafts and we soon expect to be able to bring the paper crafts community the opportunity to try out their fantastic skills on automatic pop-up products via a website called Pop-up Crafts.

Print Finishing and Direct Mail Still Play a Large Part at Whitney Woods

Not as much online emphasis is given to the less “glamorous” services of print finishing, eyeletting and our mailing services but they are no less important to the continuing success of Whitney Woods. Never a week goes by without producing thousands of eyeletted products. We make millions of eyeletted discs each year producing orders for as few as 250 to orders for over 500,000. We are still making up capacity pockets in folders just as we did back in 1992 when we first started. We are still hand-collating sets for ring binders. We have printers from all over the British Isles as customers.

We are also still hand enclosing letters, leaflets, brochures and marketing products into envelopes and just as we did back in 1992, we are still producing mailing labels and laser printing letters!