Top 5 Products – Pocket Sized Marketing Ideas

In the case of actual units ordered by our clients, pocket sized products account for some of our biggest orders. These top 5 products collectively would be number one in our top 20 chart of top marketing ideas. Relatively simple products such as the Foldilocks Card have proven to be one of our best marketing ideas. They are very highly regarded and have sold in vast numbers over the years. It is for reasons such as this that we give the quite specific category of pocket sized products its own top 5 list.

The Best Marketing Ideas Sometimes Come in Small Packages

You’ve heard the expression, “less is more”. In the instance of pocket sized products this is very often the case. When a client opts for the cheap option of an A5 or A4 leaflet we always question the wisdom of spending money on something that will almost immediately end up in a bin. The top marketing ideas always begin with the questions, “what are we trying to achieve and how do we best do it?” If the objective is for your target to open, read and then keep your promotion then in very many instances, pocket-sized is the way forward. If you can tie the functional objectives to some of the best marketing ideas such as giving your product an attention-grabbing quality, then you’ve got a winner. The highly impressive double display of the Double Mini Starburst is a good example.

Top Five Products Means Top Five

Pocket sized products are available in many guises but in this instance, the Top 5 really does mean Top 5. Rarely can 5 designs have dominated sales in one category. Occasionally we will land a big order for one of our many other pocket sized products but by and large they tend to be for quite specific promotions. It is no surprise at all to find the Little Big Card in the Top 5 list as the phenomenon that is the Z-folded card has been a worldwide best seller and one of the best marketing products available over the last 20 years. Our Carry and Keep Card follows a similar format and pocket sized versions of this style of card have been on the market for years. Two top marketing ideas.

Many Different Promotional Uses for Pocket Sized Products

You would expect top marketing ideas such as these pocket sized products to have many different promotional uses and you would be right. The niche area of guerrilla marketing or street marketing is one example. The sight of street teams handing out flyers is not unusual. Nor is the sight of streets strewn with discarded leaflets. You won’t see this with the best pocket sized marketing ideas. The same goes for products used as handouts at an event, tradeshow or exhibition. A chunky pocket sized product with built-in interaction, such as our Swatch Card will be kept by your visitors.

Carry and Keep Convenience is the Key to Pocket Sized Success

Pocket sized products are not confined to use as handouts. The tourism industry has embraced the appeal of Foldilocks Cards, Little Big Cards and Carry and Keep Cards. The convenience and “keepability” of these products is not the only attraction. They offer opportunities for sponsored advertising which is a big “plus” for tourist offices – a top marketing idea in itself.

Pocket sized products have been used by government offices to convey public information whilst others with different interactive qualities such as the Swatch Card and the Double Mini Starburst have been used commercially in conjunction with product launch announcements and events. No wonder then that we rate pocket sized products amongst our best marketing ideas.