(0 items)
Top 5 Pocket Sized Products
Foldilocks Card - One of our best advertising products
Critical success factors of Ryder Cup 2010
"One of the critical success factors of Ryder Cup 2010 was the special warmth of the Welsh welcome. The Foldilocks product helped us reinforce key positive messages about Wales so that the home 'team' could win on and off the course."
Peter Cole
Regional Strategy Director
The Best Advertising Ideas for Pocket Sized Products
The Top 5 list contains some of the best advertising ideas for pocket sized products and the popular Foldilocks Card fully deserves to be up there with the best advertising products. Over the years we have sold many Foldilocks Cards and they have been involved in a wide variety of pocket sized promotions. Quite recently they were used to promote Golf’s World-Famous Ryder Cup competition.
Many Uses for one of our Best Advertising Products
The Foldilocks Card is often used as a loyalty card with tear-off coupons being incorporated into the concertina folds. It is also very popular within the tourism industry and as an information tool. It is this versatility that makes the pocket-sized Foldilocks Card not only one our best advertising ideas but its position on the top 5 list confirms it as one of our best advertising products.
Pocket Sized Products are “Carry and Keep” Products
One of the main reasons why pocket sized products are amongst our best selling advertising products is the fact that they don’t get thrown away. As they fit neatly into pocket, purse or handbag they have a "carry and keep" quality. The Foldilocks comes in the pocket-friendly sizes of A7 and credit card size. It also incorporates a simple locking device into the cover which keeps it compact and tidy – another design “plus” that makes it into one of the best advertising ideas and a regular in the Top 5 list.
Product Spec for Pocket-Sized Foldilocks
The standard format for a Foldilocks Card is to have 6 panels that fold concertina-style into a four page locking cover. The A7 size opens to approx 600mm in length whilst the credit card size extends to approx 400mm. Both are printed both sides in 4 colour process on 350mm silk art board.
