Top 10 Direct Mail Products

Jumpinjax - Great direct mailer idea

 

EXCELLENT DIRECT MARKETING TOOL

“We were absolutely delighted with the customer reaction to the Cinderella designed ’Jumpinjax’.  They fulfilled all of the criteria of an excellent direct marketing tool - attention-grabbing and a fun way of conveying a very clear selling message that wouldn't just simply end up in the bin.  It's major appeal was that we were confident that recipients would show the item to friends or work colleagues which immediately multiplied the number of people seeing the information about our show.  The Box Office went crazy after the mailing and it increased our sales by 20% on the previous year.”  

Tracey Shaw 
Head of Sales & Marketing 
Theatre Royal , Brighton

Product Description | A promotional and publicity product which makes an excellent idea for event management is shown on this video. It is in the form of a pop-up house and the video shows it jumping out of its mailing pack.

The list of Top 10 Direct Mailers including Top Ten Products such as the Jumpinjax

To help you decide on the best direct mailer idea for your promotion all chart listings are based entirely on unit sales. This indicates that the products on the Top 10 Direct Mailers list are the most popular in the category.  It follows that they are used to bring good results and the Jumpinjax certainly does that.

Jumpinjax is a top ten product in its own right

The Jumpinjax is a relatively recent introduction to our range but its popularity has grown quite rapidly and it is now regarded as one of our top ten products in its own right. It has been supplied to customers from many different aspects of business, commerce and the public sector and Jumpinjax is also very popular with overseas customers. It is no surprise to see Jumpinjax on the list of top 10 direct mailers or indeed, on any other top 10 charts.

Jumpinjax is based on a simple concept as are most good Direct Mailers Ideas

The idea to develop the Jumpinjax as an improved alternative to the Springbox was in recognition of the need for an increased area for promotional print and to give it a different way of popping out of the pack. The concept was simple, the development was an easy design task but what a result! It has proved to be one of our best direct mailers ideas and has jettisoned the Jumpinjax to the status of being one of our top ten products.

Direct Mailers using Jumpinjax work best when the promotional concept complements the product

It is always a pleasure to see a job when the client’s promotion makes best use of a promotional product and the Jumpinjax hits the spot with many graphic designers. The very specific action of the Jumpinjax has been used to promote high profile sporting events such as golf tournaments, horse racing “over the jumps” and paint-balling, each resulting in terrific direct mailers.

Product Spec for the Jumpinjax Direct Mailer

The product spec for the Jumpinjax is that it is printed in 4 colour process on 500micron board. It consists of a sleeve with a pull-out tray, 4 pop-out cubes and two internal cards for extra promotional info.

 

Rubber bands do not retain their full elasticity if stored at full stretch. The rubber band in this product is at full stretch when the product is stored flat. We advise that you plan to distribute the product within days of its manufacture in order to get the most effective pop-up.

If this does not suit your marketing plans then call us to discuss the best way forward.