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Top 10 Direct Mail Products
Extender Card - Innovative direct mailer
Trusted and reliable supplier of tricky, unusual print jobs
"Over the last year Whitney Woods have become one of our most trusted and reliable suppliers. They are our first choice for any tricky, unusual print jobs that need careful handling, with a high degree of quality control. They have pulled out all the stops for us on more than one occasion to meet some pretty testing deadlines. Their attentive customer service engenders confidence in you that all will be well and on time. I can't recommend them highly enough.”
Phillip Jackson
Director
Threefold Communications
Bradford
The List of Top 10 Innovative Direct Mailers from Whitney Woods
All chart listings from Whitney Woods are compiled using only actual unit sales including this list of our top 10 direct mailers. The format helps DM professionals to choose the most effective products as a direct mailer. Whilst the list reveals that pop-up products occupy 8 positions on the Top 10 chart. The other two provide movements that are appropriate to different promotional themes. One is a Flicker Card and the other is our Extender Card.
Our most popular products usually start life as Innovative Direct Mailers
The Extender Card has a high level of customer interaction that encourages repeat interaction. The concept is simple even though the design took time to create a smooth action that had a satisfying feel to it in order to guarantee repeating interaction. Originally it was promoted as one of our most innovative direct mailers. It was quickly embraced by customers but it became evident that it was also being used in other types of promotions and along the way it has become one of our most popular products making it no surprise to see it on our top 10 of direct mailers.
Extender Card Action is Ideal for many promotions
The most obvious attraction of the Extender Card is that it grows in size, as you would expect. This simple concept lends itself to promotions based on growth. From a product point of view, promotions portraying a telescopic action have been popular including ladders and tools for example. Messages such as “now bigger and better” and “increase your profits” have worked well. Sometimes the most popular products don’t have to be all-singing and all-dancing – they just have to fit the bill.
Product Spec for the Extender Card
The Extender Card is made in 350gsm silk art board and printed in 4-colour process. The standard size is 209 x 100 x 5mm closed and it extends to a length of 510mm. The printed envelope measures 210 x 103 x 6mm.
