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Top 10 Direct Mail Products
Pop up House - A most important dimensional mail product
Bespoke pop up product - successful and effective promotion
“We asked Whitney Woods to produce a bespoke pop-up product for our blue chip client and to handle the product mailing. I found the staff at Whitney Woods very easy to deal with and the project went very smoothly and with a minimum of fuss. Most importantly, our client was very pleased with the product and the promotion was a great success proving the effectiveness of the pop-up novelty.”
Kate Fletcher
Account Manager
Solution 2
Nottingham
The List of Top 10 Most Important Products in Dimensional Mail from Whitney Woods
Top 10 listings make compulsive viewing and this list of top 10 dimensional mail products will make very interesting reading for direct marketing professionals. All chart entries are based entirely on unit sales which will help DM professionals to make good selections for their own promotions. The fact that the top 10 chart includes 8 products with automatic pop-up action – including the pop-up house – tells a story in itself.
Pop-up House Versatility makes it one of the most important products in our entire range
The Pop-up House is one of our most important products. It offers wide ranging design possibilities and is available in different sizes allowing it to represent a host of different buildings. It has been supplied as a house, a bank, a shop, a restaurant, a greenhouse or glasshouse, a garden shed, an industrial unit, a small workshop, a beach hut, a log cabin; I could go on. It has been given a supplementary use such as a calendar, a pen holder and a collection box. Often it has been designed as none of the above just because the designer wanted it that way. You can see why it is one of our most important products.
Pop-up House has Widespread Appeal and Dimensional Mail Plus Points
Whilst the versatility offered is a designer’s dream, the pop-up house has all of the plus points required of a great dimensional mail product. The mailing pack stands out to attract customer interest. The act of opening the pack is filled with much greater anticipation than opening a white envelope. The instant pop-up action creates surprise and immediate impact. It encourages repeat customer interaction and of course, the actual pop-up house will remain on a customer’s desk as a constant reminder. It is an excellent dimensional mail product.
Product Spec for the Pop-up House
The pop-up house is available in too many sizes to list them all here – please ask our sales team for details. The standard spec is that it is printed in 500micron board and it is printed in 4 colour process. It may be customized.
Rubber bands do not retain their full elasticity if stored at full stretch. The rubber band in this product is at full stretch when the product is stored flat. We advise that you plan to distribute the product within days of its manufacture in order to get the most effective pop-up.
If this does not suit your marketing plans then call us to discuss the best way forward.
