Starburst for Direct Marketing and Advertising

Starburst’s Unique Fold Creates Ideas for Direct Marketing and Advertising

The unique folding mechanism of the Starburst product gives a display that can double the size of its cover. Coupled with its slim profile, this makes the Starburst a terrific product for direct marketing and advertising. The fold is a really neat idea and capture’s the imagination of everyone who sees it. We call the mechanism a “starburst” as the display seems to unfold from all around and it is this that sets the creative juices flowing. Many clever ideas have been generated by the fold and the fact that it offers such a surprising display. These ideas have resulted in some of the most successful direct marketing and advertising products.

Starburst Direct Marketing and Advertising Products Come in All Shapes and Sizes

The Starburst product is quite versatile and the cover can be made in a variety of shapes and sizes. Some variations produce quite surprising results and a number of ideas have resulted from experimentation. If you take a standard rectangular starburst and attack it with a pair of scissors – make it egg-shaped for example – and you can end up with a flower-shaped pop-up display! This might just suit a specific direct marketing and advertising campaign.

We can make this in many different sizes from credit card to A4. Custom printed in full colour the cover is made in 350gsm board whilst the folding inner is on 150gsm paper.

The video above shows an A6 Starburst with a 3-panel cover. The front cover is double thickness. If you scroll down to the foot of the page you will see two variations on a Mini-Starburst both of which have credit-card-sized covers.