Look who's talking...

"This was a tricky brief and I had no idea where to get this done, but once speaking with Whitney Woods and seeing the samples they provided, I was reassured that they are the experts in this field.

With easy to use templates and guidance throughout from a very helpful team, the job was delivered ahead of time and to the great satisfaction of the client. Brilliant job and many thanks!"

Richard Crossley,
Intermedia

"Pop up solutions are always well received and generally produce a much higher response from the recipient than other marketing mailers"

David Antrobus, MD
David Antrobus Marketing Ltd

"Whitney Woods provide an innovative range of high impact mailing devices that inspire creativity and demand the recipient’s attention."

Jon Hollins, Director
Freshwater Creative

Pop-up Mailers

THE NO1 SUPPLIER OF POP UP MAILERS FOR BUSINESS TO BUSINESS MARKETING

Many companies in the UK make direct mail products for B2B direct marketing but no-one offers a range of pop-up mailers to match ours. We feature over 30 fully automatic, rubber band activated 3D pop-ups alone!

Each product has been designed with Business-to-Business promotion in mind. It is vitally important that direct marketing efforts do not end up in the waste bin like so many leaflets and booklets and there are certain rules to help achieve this goal:

FOUR GOLDEN RULES OF B2B DIRECT MARKETING

  • Make your mailing pack stand out in your customer’s morning mail
  • Once the pack is opened, make sure that the contents grab your customer’s attention
  • Hold your customer’s attention so that your message hits home
  • Add longevity to the DM campaign by adding “keepability” to the mailer

If your mailer achieves all four objectives then it has done its job. Automatic Pop-ups tick all of the boxes, though you can do certain things to make the campaign last even longer. Adding holes to a pop-up cube changes it to a desk top pen holder for example. Printing dates on a pop-up house creates a calendar for your Christmas promotion. A fun idea such as a wobbly-head will add a high degree on interaction and “keepability”

PROMOTIONAL MARKETING PRODUCTS AND B2B DIRECT MAIL

Many cardboard-engineered promotional marketing products have very sophisticated movements that might be more in keeping with certain B2B promotions. A product such as our “Push’n’Pull” has an internal belt-driven mechanism that produces a very neat effect. Pull a tab at one end and another tab appears simultaneously from the other end.

Dissolving picture products involve a clever method of weaving paper strips to achieve the desired effect of one picture dissolving into another one.

Many products increase in size with fascinating folds and movements. The “Extender Card” works like a zoom lens on a camera as it extends to almost 3 times its original length. The ancient origami fold that we call a “Starburst” has been around for centuries but that doesn’t make it any less impressive as it automatically opens to reveal a display that is twice the size of its cover.

We designed these and all of the other products in our range to impress; to capture and hold the attention of your customer in order to make your promotional piece a success.

You will find our full range in our Pop Up Mailers website.