Swatch Cards – Pocket and Wallet Media

Swatch cards - Credit Card Size Printed Pocket and Wallet Media

Whitney Woods can make Swatch Cards in a variety of shapes and sizes but by far the most popular shape and size is credit card size with rounded corners. It is this size that qualifies the product as an example of pocket and wallet media. There can be as many cards as you like in the swatch but usually our customers plump for a number lower than ten. The example in the still photo above shows a credit card size swatch with six cards. The cards are held together by a single metal eyelet at the top left corner which allows the cards to open up in a fan-like manner.

Versatile Swatch Cards can be used for many marketing functions

As the credit-card-size is now very commonplace it lends itself to being printed with almost any type of graphics and copy. The most common use is to produce a set of information cards which are usually presented with one subject per card. It could be information on cars, on holiday accommodation, student courses, different recipes, medical treatments – the choices are multitudinous.

Swatch Card Sizes and Styles

The cards can be printed on one or both sides, they measure 85 x 54mm, the same size as an ordinary credit card and they are usually printed on 350gsm silk artboard. We are used to handling requests for custom-made items of different sizes and on different grades of paper and board stock.

Our video shows a swatch in a format with a cover. This type of product is custom-made. The standard swatch-card is as shown in the still photo though the number of cards is your call.