Pop-Up Cards
Look who's talking...
"This was a tricky brief and I had no idea where to get this done, but once speaking with Whitney Woods and seeing the samples they provided, I was reassured that they are the experts in this field.
With easy to use templates and guidance throughout from a very helpful team, the job was delivered ahead of time and to the great satisfaction of the client. Brilliant job and many thanks!"
Richard Crossley,
Intermedia
"Pop up solutions are always well received and generally produce a much higher response from the recipient than other marketing mailers"
David Antrobus, MD
David Antrobus Marketing Ltd
"Whitney Woods provide an innovative range of high impact mailing devices that inspire creativity and demand the recipient’s attention."
Jon Hollins, Director
Freshwater Creative
IMAGINATIVE CUTS AND FOLDS – POP-UP ENGINEERING AND MARKETING IDEAS
The pop-up engineering example pictured isn't a product as such, rather than an illustration of a simple way of adding an amusing movement with the use of an uncomplicated cardboard engineering technique. Effects such as the one created here can give rise to many marketing ideas which can enhance a promotional campaign. There are many effects that can be achieved with pop-up engineering cuts and creases all of which can add an extra dimension to an otherwise ordinary card / leaflet. Just give us a call to discuss any marketing ideas that you might have.
MARKETING IDEAS FOR SIMILAR CARDBOARD ENGINEERING TECHNIQUES
The “open mouth” is a good example of how simple pop-up engineering techniques can add humour and movement to pop-up cards and promotional print. There are many variations that can be utilised to achieve a certain effect and if you do have a marketing idea for design please feel free to call to discuss it. This actual pop-up cut and fold is almost always used to portray a mouth – often of a frog or a fish. Other marketing ideas involving similar simple pop-up engineering techniques could include: diamond; umbrella (using just one triangle); roof (using just one triangle); Christmas tree (using one triangle under another etc).
The pop-up cards are usually made in 350gsm silk artboard and printed in 4-colour process.
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