Pocket Sized Print
Look who's talking...
"This was a tricky brief and I had no idea where to get this done, but once speaking with Whitney Woods and seeing the samples they provided, I was reassured that they are the experts in this field.
With easy to use templates and guidance throughout from a very helpful team, the job was delivered ahead of time and to the great satisfaction of the client. Brilliant job and many thanks!"
Richard Crossley,
Intermedia
"Pop up solutions are always well received and generally produce a much higher response from the recipient than other marketing mailers"
David Antrobus, MD
David Antrobus Marketing Ltd
"Whitney Woods provide an innovative range of high impact mailing devices that inspire creativity and demand the recipient’s attention."
Jon Hollins, Director
Freshwater Creative
LITTLE BIG CARDS ARE HANDY POCKET SIZED PRINT PRODUCTS
The product that started the pocket sized print revolution was the Z Fold Card as produced in Runcorn from the early 1990s. The product is well-known throughout the world and has been seen in many different guises since its introduction. Basically, it follows a very similar format to a traditional map – a folded paper sheet fastened inside a heavier cover. The broCard from Wakefield is a similar product which is also not unlike a traditional map – except that the Z Fold Card and the broCard are usually only credit-card-sized.
Just to be different and to give our product a unique identity, we call our version a Little Big Card.
VERSATILE Z FOLD CARD FORMAT LENDS ITSELF TO MANY PROMOTIONAL USES
As far as Whitney Woods is concerned, the Z Fold Card is the original and definitive printed pocket sized print product. Developed on behalf of an international airline company as a way to distribute A4 literature without it ending up littering the floors of airport lounges, the Z fold card proved that this handy pocket sized product would be retained by the recipient. Since the early 1990s, Z Fold cards have been produced as advertising and marketing tools for a myriad of companies.
The outer cards are printed in 4 colour process on 350gsm card with a gloss laminate finish, whilst the folded inners are printed on 80gsm bond paper. The basic choice is between an 18-panel version and a slightly longer 24-panel version.
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