Little Big Cards – Handy Pocket Media

Little Big Cards or Z Cards are Handy Pocket Media Products

The product that started the pocket media revolution was the Z Card as produced in Runcorn from the early 1990s. The product is well-known throughout the world and has been seen in many different guises since its introduction. Basically, it follows a very similar format to a traditional map – a folded paper sheet fastened inside a heavier cover. The broCard from Wakefield is a similar product which is also not unlike a traditional map – except that the Z Card and the broCard are usually only credit-card-sized.

Since the patent on Z Cards expired, lots of printers have jumped on the bandwagon and who are we to buck the trend? Just to be different and to give our product a unique identity, we call our version a Little Big Card.

Versatile Z Card format lends itself to many promotional uses

As far as Whitney Woods is concerned, the Z Card is the original and definitive printed pocket media product. Developed on behalf of an international airline company as a way to distribute A4 literature without it ending up littering the floors of airport lounges, the Z card proved that this handy pocket media product would be retained by the recipient. Since the early 1990s, Z cards have been produced as advertising and marketing tools for a myriad of companies.

The outer cards are printed in 4 colour process on 350gsm card with a gloss laminate finish, whilst the folded inners are printed on 80gsm bond paper. The basic choice is between an 18-panel version and a slightly longer 24-panel version.