Interactive Ideas and Products make successful Promotional Advertising and Marketing Campaigns

The major consideration when planning a promotional advertising and marketing campaign is how to make your customers take notice of your message. Creative ideas are needed and your message will need the help of a fist class marketing tool such as our interactive marketing products. Your customer will interact with these clever marketing products over and over and certainly for long enough for your message to register. In addition, interactive products are rarely, if ever, thrown in the bin. They are often kept for years.

Movement, Change and Innovative Designs Give Rise to Advertising and Marketing Ideas

It is not just the fact that these marketing products are highly interactive that makes them so successful in promotional advertising and marketing campaigns; it is also in the imaginative ways in which they work. Fascinating movements have been created by innovative design concepts which can incorporate pictures that change and disappear or products that increase in size. These movements and actions give rise to many different ideas for advertising and marketing as many of the movements will fit in with your sales message to become an integral part of the whole B2B marketing promotion.

Here’s a new idea - Add Fun to your promotions with Wobbly Bits

One particular marketing product features a movement that is not at all sophisticated but it is very amusing and highly interactive. We call the product “Wobbly Bits”. A die-cut shape is affixed to a picture using a small spring producing a really funny wobbly action. It’s a simple but very effective idea. The die-cut shapes that we have used have ranged from heads to bums!

Fun Marketing Product adds focus and customer interaction to many advertising products

The idea to use Wobbly Bums gave rise to our popular range of greeting cards as shown on our “A Nice Touch” website. Wobbly Heads have featured on mini-show cards, pop-up cubes and pop-up balls and will also be a focal point on a new product release called a Trigger Card. Wobbly Bits are an excellent marketing product drawing customer focus to your main selling point and then giving that focal point the added bonus of customer interaction.

Pocket sized marketing products are kept longer than A4 literature.

Many of our interactive manually-operated direct marketing products owe their popularity to their size. This genre of marketing products is known generically as pocket media – promotional products that fit comfortably into your pocket, purse or handbag. The idea of pocket media is a terrific addition to any promotional products portfolio and we feature a healthy range of examples.

Our Starburst product can be made in a variety of sizes but the most popular is A6 which easily fits into a jacket pocket. The Foldilocks card is another example of pocket media being based on a simple idea – a concertina fold with a locking device. Our research shows that pocket sized products are particularly successful as hand-outs at exhibitions and events as they end up in the prospect’s pocket or bag rather than in the nearest waste bin.