Since 2012 is a leap year it is the perfect time to create striking and effective B2B marketing pieces with a leaping and jumping element.  By adding entertainment to your direct mail items you gain more interest and increase response rates dramatically. 

JumpinJax – Leap Year Promotional Ideas

Every four years a leap year comes around and the Jumpinjax is perfect to celebrate this fact since it has four small cubes that leap from the outer sleeve much to the delight of your customers and clients. This quirky and effective B2B marketing product has plenty of print area on the sleeve, the insert card and the cubes themselves too. Often compared to a Christmas cracker this is in the top-selling chart and it is great fun to both send and receive.

Home from Home Pop-up House

The Pop-up House is a pop-up product that captures immediate attention and focus; arriving in a custom mailer it leaps free as soon as your customer opens it and starts working for you straight away.  Designing the Pop-up House with pen holes in the roof transforms it into one of the most effective B2B marketing products since it will sit on your customers work station for a very long time indeed.  Make this one of your leap year promotional ideas and you can guarantee it will still be reminding your customers about your company long after 2012 has been and gone.

Pop-up Gems Shine Every Time

A leap year traditionally is a time when a lady can propose to her beau so how about designing your leap year promotional ideas as Pop-up Gems?  There are a variety of shapes and all make an impact as they jump free from their customised mailers carrying your company details and message.  These are effective B2B marketing products due to their novelty value and are a full carat for increasing response rates for you.

More inspiration, photographs and videos at popupmailers

With fun folds and ingenious paper engineering techniques you can create your best ever attention-grabbing marketing products. It is a proven fact that the more interactive a product is the more focus it gains on receipt and the information is retained for much longer too.

Starbursts Bursting with Potential

The Starburst Fold products are available in a variety of sizes and shapes; the folded sheets inside hard-wearing covers are very showy as they open up rather like a flower.  It would take me too long to chat about how these products have played key roles in marketing and promotional campaigns so I will simply give you a few examples of how they have been designed: trade show give-aways, event invitations, attention-grabbing marketing products, direct mail campaigns, tourist booklets, product launches and even bottle hangers.  The Starburst Folded products are top class paper engineering techniques; my favourite is the Circular Starburst.

Carry and Keep for Reference

The Carry and Keep Card is exactly as the name suggests – an attention grabbing marketing product that your customers and carry and keep.  This product is available in A7 which makes it perfect for slipping into a pocket or a handbag for easy reference.  The outer cover is hard-wearing and protects the inner sheet which unfolds to reveal double-sided print A3 size.  There is so much room for your custom printing and your marketing communication making the Carry and Keep a very popular item from the paper engineering techniques range.

Nostalgic and Playful

The Fortune Teller or Cootie Catcher as it is also known takes its lead from the playground days we of a certain age will remember.  Such fun was had with the folded paper – who had to kiss David at break time, who had to skip around the school etc.  For an attention grabbing marketing product the Fortune Teller will not have forfeits of course but you can have so much fun with your message and it is a cost-effective way to use paper engineering techniques.  

For more information and photographs see popupmailers

A recent study showed that direct mail continues to have a valuable presence in brand communications; e-mail marketing has its place but clogged up and overflowing in boxes mean that many e-mails are never read.  Surprising and effective direct mail products are a top choice for brand communications and I will share some ideas with you here today.

Pop-up Products Create Impact

Pop-ups are effective direct mail products since they arrive in a chunky customised mailer and they bounce out as soon as opened.  This always surprises your customers and creates a talking point in the workplace.  These products are perfect for brand communications and brand loyalty; they sit on your customers’ workplace for a long time after receipt, working for you all the time.  Some pop-ups lend themselves perfectly to having pen holes and/or a printed calendar too which extends their longevity and “keepability” even more.  You can choose from many sizes and shapes, and there will be one perfect for your next brand communications campaign.

Extending Effective Direct Mail Products   

You may require a product that extends for your brand communications and the Sideshooter is a terrific item with an element of surprise and a great amount of print area too. As the product is removed from its custom mailer two arms shoot out from the main body simultaneously.  This is very entertaining and obtains full focus on your brand communications. One company is reporting a successful brand loyalty campaign by using the Sideshooter for a staged promotion. Already having designed two Sideshooters and a third in production he has found his customers asking when the next one will arrive.

Plan your 2012 Direct Marketing Projects Now

Planning and designing your direct mail products for 2012 is great fun; the only problem will be deciding which items to choose from the vast array of brand communication ideas.  Amusing and interactive products always work best and with this in mind you may like the Interloop Mailer.  This always reminds me of the Rubik Cube, your customer turns, turns and turns again to reveal the full message and picks it up again and again because of its entertainment value.  The Interloop Mailer is a terrific brand communications idea with excellent feedback every time.

For more ideas and inspiration see popupmailers

Make your drink promotions stand out from the crowd with creative and eye-catching bottle dressing products.  Whether you choose a traditional style of bottle collar or go for a trendy and attention-grabbing bottle collar you can rest assured that you mix the perfect cocktail for increased sales:

Traditional Bottle Cone – All-round Success

Sitting snugly around the bottle neck the Bottle Cone is an effective drinks promotional idea for your next liquor marketing campaign.  The product has a 360 degree display area and plenty of print area for your marketing message which is why it is the most popular product for high volume liquor marketing.  Another very popular bottle collar is the Bottle Tower; this product is more square in design with sloping sides and in my opinion is a more formal shape. Whichever you choose you can expect to have your bottles flying off the shelves in no time at all.

Hang onto your Customers

Another extremely effective drinks promotional idea is the Foldilocks Bottle Hanger.  This is a product which lends itself perfectly to promoting brand loyalty and repeat custom since it has perforated panels which you can design as tear-off discount coupons if you so wish.  The design is such that the Foldilocks Bottle Hanger simply slips over the bottle neck and looks like a mini brochure.  Row after row of bottles sit on the shelves but your bottles with the Foldilocks Hanger will stand out and simply beg to be investigated further.  Feedback has been tremendous from this product and repeat business is the order of the day due to its success.

Wrap up your Sales with a Bottle Bow

You may prefer to decorate your bottle necks with more flamboyant and trendy designs such as the Bottle Bows and we have many in the range to choose from. All slip onto bottle necks in seconds and turn an ordinary bottle into something unique and interesting.  Valentines Day and a Leap Year is approaching and this reminded me that the Luvvy Label has played a major role in a great number of effective drinks promotional ideas for what I call “pink fizz”.  For your next drinks marketing campaign take a look at the whitneywoods selection of bottle hangers and bottle bows you can be celebrating with phenomenal sales and increased brand loyalty.

For more ideas see whitneywoods and popupmailers

How do you get your marketing material opened, read and responded to?  I can share a secret with you – choose chunky mail products that have impact and attitude.  Sitting in the post tray they stand out amongst the crowd and simply tease your customers to open them.  Often flat mail is intercepted before reaching its final destination by the receptionist or gatekeeper; this will not be the case with chunky mail products:

Popup Cuboid is Foundation of Marketing to Decision Makers 

The Pop-up Cuboid is sent in a chunky mailer and I call it the best foundation for marketing since it is shaped like a brick.  It builds relationships and brand loyalty as it leaps from the mailer with energy and surprise and then sits on desks for a long time indeed.  You can add pen holes and cement the product for even longer since it is transformed into a desk-top product that will be used each and every working day.  Your company is on view and in focus every time the decision makers reach for a pen.

Flicker Card – Flowing with Potential

The Flicker Card is a chunky mail product and very interactive too.  Wave goodbye to flat brochures and flyers and say hello to a dynamic and dimensional item – the Flicker Card.  Being available in different sizes the inner sections flow through as your customer pulls a tab making it a “can’t put down” item – perfect for marketing to decision makers.  The Flicker Card has been played a major role in many marketing campaigns for blue chip companies and is in the top selling chunky mail products chart.

Pop-up Lantern Shines through

The Pop-up Lantern is a quirky and novel product that grabs attention immediately.  It is one of my favourite chunky mail products – I love to see faces light up when the product bounces free. When marketing to decision makers you need to make sure that you are the company with the winning formula and the Pop-Up Lantern certainly has the personality to get your company noticed.

For more inspiration and chunky mail products see popupmailers and whitneywoods