For today’s blog I want to explore some of our 3D pop-up products that offer a new and exciting way of getting your product noticed. Breakfast cereals for example are advertised not for their ability to fill your belly in the morning but by the sound that they make – such as snap, crackle and pop, or by the fact that milkmen are break-dancing in the bowl and so on. Well our marketing products have their own snap, crackle and pop too.

Take one of our 3D Pop-ups the Cube; this is a great DM product that will introduce the element of fun and surprise in to your marketing campaign. The shape is very simple making the product extremely versatile allowing any design to be printed on the sides. The product comes with its own mailer and when released jumps out rapidly at the customer and popping out in to its cube shape. The pop-up advanced action surprises the customer and makes it very memorable.

Another product in this range is the Pop-up Pyramid, this has a more specific shape however can still be used for numerous designs. This also has the unique action introducing the element of surprise and adding the shock value. It makes your advertising fun for the customer and offers them something different they will not see in the normal morning post.

There is also the Pop-up House again another more tailor made design but it still offers endless opportunities to your marketing, weather to advertise a shop, restaurant, café, bar, estate agents, mortgages and the list can go on. The Pop-up House is great for numerous promotions and will add exciting in to your advertising campaign.

You can also add holes to these products to make very innovative pen holders that increase the life of your promotion as they are more likely to be displayed with a functional design. Calendars are also a popular one to print on these products as this can mean your promotional product will be displayed for up to a year on your customer’s desk.

In today’s blog I want to talk to you about our fun and innovative pop-up cards. Every pop-up card is custom-made to your design offering a high degree of versatility in what can be achieved with your imagination. The fantastic pop-up cards offer something new and exciting for your customer and are more likely to be remembered than a normal boring promotional leaflet enhancing your marketing campaign.

Take the V-Fold Pop-up Card; this fantastic DM product opens up to reveal an impressive display with a pop-up inside. This pop-up can be any shape you wish, therefore can be used for a number of advertising campaigns making it extremely versatile. The V-Fold can inspire many marketing ideas to make your promotion stand out above all the rest and capture everyone’s attention.

Another Pop-up Card in our range is the Parallelogram, if you want something that will instantly grab the attention of your customer and have a positive lasting effect this is the promotional product for you. The card opens up to reveal a large pop-up and plenty of space for your marketing message. It opens up with instant impact making your product fun and memorable. The pop-up can be designed to suit your promotion and the possibilities are endless making this marketing piece very versatile and a great opportunity to give your customer something different.

All the pop-up cards in our range can be tailor made to suit your marketing needs and to make the most out of your promotional product. So just use your imagination and create an exciting marketing piece that is proven to increase response.

In today’s blog I want to explore publicity products that make successful exhibition handouts. It is essential that handouts hold the customers attention in order to achieve a higher rate of response. We all know as soon as we are handed a promotional leaflet the first thing we do is look for the nearest bin however by making your handout interactive it will stop it from getting discarded so easily as it attracts interest because it is something different to what is usually received.

Take the Starburst Cross; this is a fantastic interactive marketing piece that makes a great exhibition handout. The design of the publicity product is useful for displaying a floor or seating plan and the unique unfolding action will hold the attention for long enough for the customer to read your marketing message.

Another product in this range is the Starburst Mini; this innovative promotional piece is a great idea as a handout because when it is opened it offers an impressive, eye-catching display that will instantly attract attention and make your promotion memorable. The pocket-media will fit neatly in to a pocket or handbag meaning it is also much more likely to be retained increasing the chances of a response. The folding mechanism makes it appealing to the customer and will be passed around for all to see.

There is also the Tripleburst within this range which also puts a modern spin on your promotional handout. The Tripleburst offers a generous amount of space for your promotion and is very versatile. This all purpose publicity piece folds in to a compact packet that will be kept and carried around extending the life of your promotion.

So when making your exhibition more exclusive and wanting to add that something extra to your promotions, the Starburst variations are definitely the products for you!

In today’s blog I want to discuss a selection of our products that are suitable for use with events. An invitation, although only a small part when planning a large event, can be the key component to filling your venue. Our publicity pieces are great as exhibition handouts, conference and awards dinner invites and for large corporate events.

Take the Jumpinjax. This product is great as an event invitation as it offers the element of surprise. When the sleeve is slid out of the packet four little boxes jump out rapidly instantly grabbing the customers interest and holding their attention. If you have a fun event and want an invite that will suit its nature look no further than the Jumpinjax promotional product. This product is extremely versatile and will add exclusivity to your event making it the place to be. One year a Cinderella print was used on the Jumpinjax for an invite to a pantomime and proved very successful, just check out our testimonials, according to Tracey Shaw at Theatre Royal, Brighton it increased her sales by 20% on the previous year!

Another product in this range is The Two Pop Box, a very similar product to the Jumpinjax. This compact marketing piece is fantastic as an exhibition handout. It is a pocket – sized piece making it a lot more likely to be retained as it fits neatly in to a pocket or handbag. This highly interactive publicity piece can also make an exploding invite that has the desired effect as it is memorable and a great alternative to a normal boring invite.

Make your event unique with an extra touch of class by using one of these novelty promotional products that will defiantly not go unnoticed!

It’s the first Monday in August, so naturally it’s time to start talking about the Christmas period. Our Christmas Marketing website is due for a refurb and wheels are turning in the background to launch a new look site later this month. The range of Christmas products that have been chosen for inclusion has been trimmed from the current selection, paying greater attention to products that are specific to Christmas time.

Corporate Christmas card ideas, company Christmas party invitations and ideas on how to present business gifts at Christmas are all give a strong focus on the new site along with calendars and other ideas for Christmas and New Year promotions.

Amongst the improvements that you will see are increased product information and immediate viewing for product videos. Page access times will also be improved so that visitors are not wasting too much valuable search time waiting for pages to load. Navigational aids have been improved and the whole look of the site has been brightened to enhance the visitor experience.

The whole site is being re-written so this is not a re-hash of existing pages. Research into what visitors want has taken quite a long time and the re-write has been based on our findings so, hopefully, we will not only see an increase in visitors but those visitors should find the site visit much more fruitful. We will keep you posted on the progress so that you can come to visit on opening day.