Advertising, Marketing and Promotional Ideas and News http://www.whitneywoods.co.uk/blog Ideas and suggestions for advertising, marketing and promotional applications Fri, 12 Mar 2010 11:33:10 +0000 http://backend.userland.com/rss092 en New-Look Website aids search for Marketing Ideas http://www.whitneywoods.co.uk/blog/2010/website-aids-search-marketing-ideas/ It’s no joke - humour makes the best ads http://www.whitneywoods.co.uk/blog/2010/joke-humour-ads/ We’re happier with the pursuit of excellence rather than the pursuit of bigness http://www.whitneywoods.co.uk/blog/2010/happier-pursuit-excellence-pursuit-bigness/ “Would you allow your wife to buy this?” Is it a load of old tosh? http://www.whitneywoods.co.uk/blog/2010/wife-buy-load-tosh/ Informative Advertising is more Persuasive - but that depends on the type of information http://www.whitneywoods.co.uk/blog/2010/informative-advertising-persuasive-depends-type-information/ Why do so many people find second rate work acceptable? http://www.whitneywoods.co.uk/blog/2010/people-find-rate-work-acceptable/ Publishers – Is it OK to accept an ad and then criticize it? http://www.whitneywoods.co.uk/blog/2010/publishers-accept-ad-criticize/ Was Ogilvy right? Is it necessarily not creative if it doesn’t sell? http://www.whitneywoods.co.uk/blog/2010/doesnt-sell-isnt-creative/ Tip from the top # 2 - Don’t be afraid to do things differently! http://www.whitneywoods.co.uk/blog/2010/tip-top-2-afraid-differently/ Tip from the top # 1 - Ignore market research at your peril! http://www.whitneywoods.co.uk/blog/2010/tip-top-1-ignore-market-research-peril/