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	<title>Advertising, Marketing and Promotional Ideas and News</title>
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	<link>http://www.whitneywoods.co.uk/blog</link>
	<description>Ideas and suggestions for advertising, marketing and promotional applications</description>
	<pubDate>Thu, 11 Mar 2010 17:52:14 +0000</pubDate>
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		<title>It&#8217;s no joke - humour makes the best ads</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/joke-humour-ads/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/joke-humour-ads/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:52:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=584</guid>
		<description><![CDATA[10th in our series of David Ogilvy quotes is “The best ideas come as jokes. Make your thinking as funny as possible.” How true, after all who doesn’t enjoy a good laugh?! It’s pretty safe to say everyone appreciates a bit of good humour and in most people’s working day it probably comes as a [...]]]></description>
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		<item>
		<title>We’re happier with the pursuit of excellence rather than the pursuit of bigness</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/happier-pursuit-excellence-pursuit-bigness/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/happier-pursuit-excellence-pursuit-bigness/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:39:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[david ogilvy]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[quotations]]></category>

		<category><![CDATA[quotes]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=583</guid>
		<description><![CDATA[Here’s the 9th in our series of quotes from David Ogilvy and it’s one that is almost a mission statement for Whitney Woods - “The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” 
 We are in a niche industry. The manufacture of pop-up and interactive products [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/happier-pursuit-excellence-pursuit-bigness/feed/</wfw:commentRss>
		</item>
		<item>
		<title>“Would you allow your wife to buy this?”  Is it a load of old tosh?</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/wife-buy-load-tosh/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/wife-buy-load-tosh/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:29:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[david ogilvy]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[quotations]]></category>

		<category><![CDATA[quotes]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=582</guid>
		<description><![CDATA[We are looking at quotes that have been attributed to David Ogilvy as topics to prompt discussion. All the quotes were found online amongst a plethora of others which makes me wonder what makes a person’s opinion worthy of becoming quotable. Here is one that I find quite contentious; it is obviously dated but is [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/wife-buy-load-tosh/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Informative Advertising is more Persuasive - but that depends on the type of information</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/informative-advertising-persuasive-depends-type-information/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/informative-advertising-persuasive-depends-type-information/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 10:29:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=581</guid>
		<description><![CDATA[Continuing our series of blogs inspired by quotes from David Ogilvy, what about this one as a topic – “The more informative your advertising, the more persuasive it will be.” 
 The key here is the actual type of information that you impart. I recently attended one of Andy Chemney’s seminars at Ignition during which it [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/informative-advertising-persuasive-depends-type-information/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why do so many people find second rate work acceptable?</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/people-find-rate-work-acceptable/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/people-find-rate-work-acceptable/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:36:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Events Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[david ogilvy]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=580</guid>
		<description><![CDATA[Here’s another quote from David Ogilvy and it’s one that gets me going! “Set exorbitant standards, and give your people hell when they don&#8217;t live up to them. There is nothing as demoralizing as a boss who tolerates second rate work.” 
 That’s what it’s like at Whitney Woods. We’re always learning and always trying to [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/people-find-rate-work-acceptable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Publishers – Is it OK to accept an ad and then criticize it?</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/publishers-accept-ad-criticize/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/publishers-accept-ad-criticize/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 09:13:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[ogilvy]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=579</guid>
		<description><![CDATA[&#8220;It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.&#8221; – David Ogilvy
I know where Ogilvy is coming from and yet I also know that he would have had another point of view [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/publishers-accept-ad-criticize/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Was Ogilvy right? Is it necessarily not creative if it doesn&#8217;t sell?</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/doesnt-sell-isnt-creative/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/doesnt-sell-isnt-creative/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:36:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[david ogilvy]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=578</guid>
		<description><![CDATA[“If it doesn&#8217;t sell, it isn&#8217;t creative”. That’s a quote attributed to advertising guru, David Ogilvy. It might sound somewhat controversial to some but I have to say that I know exactly where he’s coming from. However, what do you do if your product is about as dull as ditchwater?  What if your client was [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/doesnt-sell-isnt-creative/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip from the top # 2 - Don&#8217;t be afraid to do things differently!</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/tip-top-2-afraid-differently/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/tip-top-2-afraid-differently/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:59:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising applications]]></category>

		<category><![CDATA[Direct Marketing Ideas]]></category>

		<category><![CDATA[Marketing applications]]></category>

		<category><![CDATA[Promotional appications]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=577</guid>
		<description><![CDATA[Or as David Ogilvy put it &#8220;Leaders grasp nettles.&#8221;
 Many of our customers are advertising and marketing agencies who are often very keen to use our innovative products to help to sell their clients’ products but no matter how those agencies might promote the use of high-impact direct mail products, there are many client companies who [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/tip-top-2-afraid-differently/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip from the top # 1 - Ignore market research at your peril!</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/tip-top-1-ignore-market-research-peril/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/tip-top-1-ignore-market-research-peril/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 17:33:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=576</guid>
		<description><![CDATA[Over the next few blog posts we have decided to look at quotes from the advertising and marketing industry for inspiration. Our first featured industry guru is David Ogilvy. Known by some as “The Father of Advertising”, Ogilvy was at the top of the advertising tree for some 40 years or so. He died in [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/tip-top-1-ignore-market-research-peril/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Effective exhibition promotional print and trade show give aways</title>
		<link>http://www.whitneywoods.co.uk/blog/2010/effective-exhibition-promotional-print-trade-show-give-aways/</link>
		<comments>http://www.whitneywoods.co.uk/blog/2010/effective-exhibition-promotional-print-trade-show-give-aways/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:31:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Events Ideas]]></category>

		<guid isPermaLink="false">http://www.whitneywoods.co.uk/blog/?p=574</guid>
		<description><![CDATA[At your next exhibition or event employ promotional material that makes your marketing message fun and easy to take in.   Opt for a funky event giveaway such as the mini double star burst and the interesting starburst action will engage your customer from the off, intriguing them to find out just what your campaign is [...]]]></description>
		<wfw:commentRss>http://www.whitneywoods.co.uk/blog/2010/effective-exhibition-promotional-print-trade-show-give-aways/feed/</wfw:commentRss>
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