Are you looking for Parking Discs that are sturdy, hard-wearing and easy to use?  Or maybe you are looking for Recycling Discs that are simple to use and encourage much more recycling from the residents?  If so you need look no further than the popupmailers products.

Perfect Parking – Lots of Space  

The main product features of the Parking Discs are the fact that they are extremely durable with an easy to set and view clock.  Parking Discs get handled a lot so they need to be sturdy yet it is also important that they are simple to use.  This is why the Parking Discs from popupmailers are in use on a daily basis nationwide and beyond.  They are all manufactured to BSI guidelines for local government schemes making them a perfect choice every time.  There is lots of space for extra message on the Parking Discs and Parking Permits without detracting from the platform of the disc whatever size and design you require.

Recycling Wheel Charts – Increasing Waste Awareness

These days all local government recycling schemes need resident awareness about what goes where and this is where the popupmailers Recycling Discs have taken off.  The most popular design is the one with photographs of what goes where since they are so easy to use and view by everyone.  The discs clearly indicate where all items for recycling should be put and makes the whole process of sorting rubbish much more pleasurable too.  Specially designed with the user in mind often a magnet is placed on the back so that it can be placed on a fridge or a small chain is added to enable it to be hung in a convenient place. You are completely in charge – your colours, your photographs and your design to suit your requirements. 

For more information, photographs and demo videos see popupmailers 

For the New Year you may need to review your marketing strategy to ensure that 2012 is your best year yet and I have some tips that will help you to achieve that.  Dust off the cobwebs and clean your database of contacts, decide what you want and need to say and then comes the best bit – choosing which dimensional mailer you are going to use:

Sing Auld Lang Syne to Boring Flat Mail

Achieve better response rates and impress your customers this year with interactive and dimensional direct mail products.  Dimensional mail knocks spots off sales letters and flat pamphlets and the Flicker Card should be a top choice every time.  We often call these the “waterfall cards” because they have an amusing flowing design to them. Available in different sizes the Flicker Card has a large amount of print area and it has a “can’t put down” element to it which means that your customers will absorb your message and will also share with others.  Using the Flicker Card is clever marketing strategy with a clever product.

Fire Crackers and Surprise for New Year

We may all have enjoyed the New Year’s Eve Party but that doesn’t have to be the end of the enjoyment, you can send novelty and entertaining dimensional direct mail products all year round. The Jumpinjax is a tremendous product for grabbing attention and makes an ideal item to add to your marketing strategy for 2012. There are four small pop-up cubes that leap free from the sleeve as soon as it is released and this is a great surprise for your customers and creates a talking point straight away.  There is plenty of print area on the outer sleeve, the card insert and even on the cubes. 

Take a fresh look at your Direct Mail

In 2011 the Telescopic Box became a very popular choice for direct mail campaigns because it has so much print area.  It is a box within a box extending to 720 mm and can hold a small sachet or sample for your customers which is very amusing indeed. This product gives you great potential for delivering your message in a novel and unusual way.  The Telescopic Box is an obvious choice for messages about “growth”, “extension” and “increase to range” but is also a most enticing product for any occasion at all.  It simply begs to be opened when it arrives in the mail tray.

For more inspiring new year ideas see popupmailers

Holiday season is drawing to a close, everyone is getting back to a normal routine and you need to remind your customers that you have the best products and services. To grab their attention and get those orders in you need unusual paper engineering techniques for your direct mail campaigns. I have some fantastic ideas and share them with you now.

Pop-up Cube Sits on your Customers’ Desk

Full of surprise and energy the Pop-up Cube is a best selling product for attention-grabbing qualities. The cube arrives in your customers’ mail tray in a chunky customised mailer which creates curiosity and is opened immediately. The dynamic Pop-up Cube leaps out with vigour on opening and your customer is taken aback; this always creates a talking point and laughter.  If you add pen holes to the cube you easily transform the mailer into a desk-top product that will sit on your customers’ desk for a very long time serving as a constant reminder to your customers.

Power Pen Pals– Stylish Paper Engineering Techniques

The Power Pen Pal is a desk-top product that also bounces from its custom mailer surprising your customers and begins working for you straight away. With plenty of room for your customised print on both the mailer and the product it is a terrific way to use paper engineering techniques to capture attention and impress your customers.  By adding a printed calendar you have a two-in one desk-top gift that will attract attention and be a working tool and a regular prompt for your customers to contact you first.  Knock spots off your competitors with this unusual and creative product.

Star of the Show Starburst Folds

Your direct mailing campaign may require some star quality paper engineering techniques and the Starburst Folds are certainly A-list celebs.  Available in many sizes and shapes – even from as small as credit card sized there is an option perfect for your requirements.  The Starburst folds open in a grand gesture and display your message in a novel and appealing way.

For more ideas, photographs and demo videos see the website whitneywoods and popupmailers

The Spring sunshine is so welcome after the harsh Winter we have had and this will definitely bring out the tourists.  Making sure your visitors get the most out of their trip and return again and again is easy with the Pocket Poppits range of products.  Pocket city maps and mini brochures are perfect for all ages and genres now that the trend is to travel light.  Gone are the days of the bulky brochures and location maps which is why pocket sized products are increasingly popular and the best news is that they start as small as credit card sized upwards:

Little Big Card – Small but Perfectly Formed

This product is ideal as a pocket city map or a pocket town map.  There is a great amount of space for printing a map with places of interest and information about them on one side and perhaps accommodation and places to eat on the other.  There are two hard wearing outer covers to prevent damage and the Little Big Card fits easily into a pocket, handbag, wallet.  The A7 size is very successful for Local Councils and Tourism Offices where the brochures and maps need to be self-funding because up to sixteen sponsors can pay for their advertisements on one side – perfect!

 Unfold Loyalty and Discount Vouchers with the Foldilocks

My favourite Pocket Poppit product is the Foldilocks Card because it has six double sided panels which fold up concertina style into the cover which has a locking tab system; I like this one because of the novelty value and the fact that there is plenty of room for print.  The Foldilocks Card has so much versatility and has gained a great reputation as a mini brochure for major sporting events as well as a tourism guide.  The panels are perforated and lend themselves perfectly to loyalty vouchers or incentive schemes for a future visit for example.

Twice the Potential with the Double Starburst

This product has two unique folding sections within the two covers and is ideal to host a city or street map on one side and photographs and information on the other side.  This Double Starburst is currently part of the tourism initiative in an old cotton mill town in Lancashire and feedback from visitors has been fantastic and a third order has been placed.

All the Pocket Poppits range are supplied in FREE counter display boxes – for more information see the website pop-up mailers

Yesterday, March 20^th 2011 was the Spring Equinox –when day and night hours are exactly the same. This is great news because it means that from now on the daytime hours are steadily getting longer and we can all look forward to those summer evenings in the garden. When relaxing in the garden we need to know that our advertising campaigns have been successful and that our sales figures and response rates are excellent. I have some creative mail ideas to ensure you achieve this.

Sideshooters –Extraordinary Direct Mail Items

The Sideshooters are very amusing and will capture your customers’ attention immediately.  They arrive in the post tray in their own custom mailer which promotes intrigue and means that they will definitely reach your target audience and not end up in the bin.  On opening they surprise your customer because they spring into action and become almost three times their original size.  With imagination and good graphics these products can achieve phenomenal response rates.  They will be shared with others which will increase your advertising profile greatly.

Pop-Up Cuboids for Versatile Products

All the automatic pop-up mailers in the range are superb for getting a reaction and causing a talking point with others.  The Pop-Up Cuboid is a favourite product of mine since it is very versatile and can be adapted to be a desk top pen holder or a money box.  This product is mailed in a custom mailer and as soon as opened it jumps out and your customer is taken aback and delighted. It is always shown to others which generates interest; and when sent as a desk top gift it has a greatly increased life span sitting on your customers’ desk for a long time.

Perfect for Pocket Information and Loyalty Vouchers

The Foldilocks Product is extremely popular at the moment for tradeshow giveaways and direct mailing.  The 6 x panels which can be printed on both sides all fold up into a hard-wearing outer cover that at its smallest size is credit card sized and perfect for your customers to carry and keep. It works well if you are promoting brand loyalty over a time since the coupons or discount vouchers can have future validity dates on that ensure longevity of custom. For something novel and unusual this is a great product.

For more information please see the website pop-up mailers