For your next marketing campaign you need a 3 – d pop up product that is full of energy and captures attention immediately.   Bouncing from the custom mailers the 3 –d pop up products catch your customers unaware and obtain immediate focus on your company in a very amusing way that will not be forgotten.

Pop up House  - Quirky and Novel

The Pop-up House is a novel shape and as it leaps free from the customised mailer it always raises a smile and creates office banter.  Regularly used for real estate, mortgage brokers and insurance companies due to its house shape it is also a great marketing idea for other advertising campaigns. This product is available in three sizes and has the option to have pen holes in the roof transforming it into a desk-top product that will stay with your customers for a very long time indeed.  In more recent times a coin slot has been added to the roof and the Pop- up House has become a Money Collection Box!

Pop up Lantern Shines Through

How about a Pop up Lantern to capture attention in a very unique and creative way?  This product is a great marketing idea due to its innovative and cute format; it is a terrific product for instigating a talking point with co-workers and extending your advertising profile to many others.  There is plenty of room for your promotional print and with the loops attached the Pop up Lantern is a most unusual and attention grabbing great marketing idea.   Standing out amongst the rest of the mail these products definitely have the wow factor.

Pop up Handbag – Appealing and Original

For a very trendy 3–d popup product the Pop-up Handbag is a top choice with lots of print area and a choice of silver or gold metallic handles.  It has played a key role in event marketing and is a great marketing idea for capturing attention.  A well known beauty product company has reported phenomenal success with the Pop-up Handbag for a product launch of a new mascara and they are now in the process of designing a second handbag for a lipstick marketing campaign in the next few months.

For more information and ideas see popupmailers

In the month of February our thoughts turn to hearts and romance and this year not only do we have Valentine’s Day, we have a leap year too so many a proposal will be taking place by the ladies; watch out you single men!  Fairytale romance, hearts and flowers are the order of the day so why not join in the fun with creative promotional ideas?

Pop-up Castle for fairytale clever marketing

If you are familiar with the Pop-up products you will know that they are very entertaining indeed and increase response rates phenomenally.  They arrive in your customised mailers and the bounce free as soon as opened much to the delight of your customers.  The trapezium shaped Pop-up Castle is a very unusual shape and has a terrific bounce which captures attention immediately.  This product has lots of print area and will sit on your customers’ desk for a very long time. Still thinking about February being the month for lovers you may prefer to design your trapezium as a Pop-up Chocolate Box style instead?  Whichever you choose you can woo your customers with these creative promotional ideas immediately.

Sparkling Pop-up Diamond  

The Pop-up Diamond is a fabulous little gem for clever marketing and can even have a metallic loop attached so that it can be hung up (whilst this is extremely popular at Christmas it is becoming more

prevalent throughout the year too).  The Pop-up Diamond is such an unusual shape that it grabs attention and amuses your customers which creates a talking point between co-workers and colleagues and extends your advertising exposure all the while. As the song goes “Diamonds are a girl’s best friend” well the Pop-up Diamond will certainly be yours and your customers’ friend.

Extending the arm of Friendship

The Telescopic Box is a promotional idea with a difference and it reaches out to your customer – by almost 720 mm in length to be exact.  This is a box within a box and your customers will love investigating this product to reveal your full message; there is a very large print area and this product is perfect for messages about extension and growth of ranges and so much more.  Often a small sample of a product is sent in the outer box too if this fits in with your campaign. A recent successful example was when a sachet of coffee for a well-known brand was sent in the box. 

For more information and ideas see popupmailers

Grab attention in a most unusual way with a changing picture product.  It is a well proven fact that interaction gains customer focus and ultimately increases response rates.  A changing picture or a dissolving picture is a dynamic way of communicating to your customers and one that will be captivating as soon as received.

Cover Dissolve – Open up a Marketing Change

The Cover Dissolve is an attention grabbing direct mail product that has a picture change as soon as the cover is lifted.  In recent weeks this product has played a central role in a marketing campaign delivering a message about change and transformation and feedback was exceptional.  The Cover Dissolve is a direct mail product that will create office banter and will be shared with others in the workplace.  This means that your advertising exposure is much greater too.  With good graphic design this will be your perfect attention grabbing direct mail product and your telephones will be ringing with enquiries.  

Call to Action Dissolving Pictures

The Dissolving Pictures are available in a variety of sizes and styles and there is one perfect for your communication.  These products make perfect attention grabbing direct mail products; they are very amusing and will be picked up again and again.  Not only do they capture your customers’ attention but that of colleagues and co-workers too.  Sliding the card in and out transforms the picture and is very entertaining to say the least. The four page Dissolver is my favourite of all, two changing pictures – even more entertainment in your product.  The Dissolving Pictures are also very often designed for trade show give-aways; they are a very cost-effective way of creating attention grabbing products for your advertising purposes.

Visual Impact Generates Response

A visual design that is pleasing to the eye will always capture attention and keep it; all the products in the Dissolving Picture range have worked well for marketing campaigns ranging from messages about “before and after” , “from this to this”, “we are moving”, my favourite one recently was for an Orthodontist – the dissolving Picture was the perfect way to advertise new treatments.

For more information, photographs and demo videos see whitneywoods

The best marketing campaigns are the ones that “pack a punch” and by this I mean the ones using creative direct mail pieces with a wow factor.  If you don’t capture attention immediately your message could well end up in the recycling bin in seconds.  To ensure that your communication reaches your target audience you need creative direct mail pieces with amusing elements.

Box Clever with Chunky Mail Pop-up Box

The Pop-up Box or Cuboid as it is sometimes referred to, is a first class direct mail piece and has played the key role in some of the very best marketing campaigns according to the feedback received.  Easy to design your artwork and providing an ideal platform for direct mail advertising the Pop-up Box is sent in a customised mailer which is eye-catching and attention grabbing in the post tray.  This means that rather than being dismissed as “junk” it is perceived as a more substantial product and will reach your desired contacts desk.  Once the mailer is opened the Pop-up Box leaps free much to the delight of your customer and co-workers alike. 

Coin in with a twist

Adapting your Pop-up Box to be a money box is a delightful way of creating a product that becomes a central feature in your customers’ workplace and a constant reminder of your company.  Creative direct mail pieces such as the Pop-up Money Box are perfect for encouraging “office banter” and more focus on your company details.  This idea has taken off really well and successful advertising has been reported when designed as a “fines box” for who missed their turn on the coffee run, a “swear box” and also as a “charity box” – a penny a day for the local hospice. 

Round up Your Response Rates

You may prefer the Pop-up Ball instead for your next marketing campaign; this product is also sent in a chunky mailer and bounces free on opening.  Add pen holes and you have a desk-top product that will stay with your customers for a very long time indeed.  Whichever format you choose your pop-up products will create a lasting memory and you can rest assured that your creative direct mail pieces are working for you.

For more creative ideas for the best marketing campaigns see popupmailers

Since 2012 is a leap year it is the perfect time to create striking and effective B2B marketing pieces with a leaping and jumping element.  By adding entertainment to your direct mail items you gain more interest and increase response rates dramatically. 

JumpinJax – Leap Year Promotional Ideas

Every four years a leap year comes around and the Jumpinjax is perfect to celebrate this fact since it has four small cubes that leap from the outer sleeve much to the delight of your customers and clients. This quirky and effective B2B marketing product has plenty of print area on the sleeve, the insert card and the cubes themselves too. Often compared to a Christmas cracker this is in the top-selling chart and it is great fun to both send and receive.

Home from Home Pop-up House

The Pop-up House is a pop-up product that captures immediate attention and focus; arriving in a custom mailer it leaps free as soon as your customer opens it and starts working for you straight away.  Designing the Pop-up House with pen holes in the roof transforms it into one of the most effective B2B marketing products since it will sit on your customers work station for a very long time indeed.  Make this one of your leap year promotional ideas and you can guarantee it will still be reminding your customers about your company long after 2012 has been and gone.

Pop-up Gems Shine Every Time

A leap year traditionally is a time when a lady can propose to her beau so how about designing your leap year promotional ideas as Pop-up Gems?  There are a variety of shapes and all make an impact as they jump free from their customised mailers carrying your company details and message.  These are effective B2B marketing products due to their novelty value and are a full carat for increasing response rates for you.

More inspiration, photographs and videos at popupmailers