Marketing products is our forte as you may already know but did you know that we also produce products for local authorities and tourist boards?  The eyeleted discs we supply for recycling and parking discs are all of a premium quality, hard-wearing and easy to use.

Smart and Easy to View Wheels Encourage Recycling 

The popupmailers Recycling Wheels are a boon to local authority departments who are battling with residents to change their philosophy on rubbish and encourage as much recycling as possible. Since the products are easy to use, very sturdy and neat they aid education about “what goes where, when and how”. You can if you so wish (and many do) choose to have photographs on your recycling wheel to make the instructions even easier to use.  Orders for the recycling wheels are racing past the post for the most popular local authority products we produce.

Top Class Parking Discs and Permits 

We produce millions of Parking Discs each year for numerous local authorities and we adhere to BSI specifications here in the UK.  Smaller versions are favoured in the European market. Whatever you need we can manufacture a hard-wearing, easy to use and cost effective disc that will work well for you and your parking schemes. Parking Permits are now widely used and we have been involved in producing lots of permits with clocks for local councils and privately owned car parks too.

Little Big Cards and Foldilocks for Tourism Leaflets

Currently in the best selling chart for Local Government and Independent Tourism Boards are the Little big Card and Foldilocks Designs.  Both make perfect mini booklets and are pocket sized too making them easy to carry and keep for a future visit. The Little Big Card lends itself perfectly to hosting a map inside two sturdy covers whilst the Foldilocks is printed on panels which make ideal tear-off vouchers or coupons for loyalty discounts and return visits.

Hand-finishing a Speciality

If you are a printing company you may need your products eyeleting and hand-finishing - we can do that too. 

For more information about local authority products see popupmailers

3-Dimensional direct mail products capture attention and deliver your message in a unique and entertaining way.  It is a proven fact that the more interactive an item is the more the message is retained and absorbed.  Response rates are significantly higher with 3-Dimensional products. There are so many in the range that I struggled to find just three to talk about today so keep coming back for more!

Don’t be Square – Use a Pop-up Cube

This is a superb 3-dimensional direct mail product with so much potential and choice of design.  It is available in four sizes from 75 mm to 120 mm square and that’s not all – you can have pen holes if you wish, a printed calendar if you wish – in fact your Pop-up Cube is designed to your specifications with your custom printing and will be an individual and impressive direct mailer.  That sounds like a lot doesn’t it? but there is so much more – your Pop-up Cube is sent in a chunky mailer and when this is opened the cube leaps free and surprises your contacts in a most unusual way.  This captures attention which is why for B2B 3-Dimensional Marketing Campaigns the Pop-up Cube is a must-have product.

Fun and Novel 3-Dimensional Marketing Campaigns  

The Pop-up Money Box is a very innovative idea and is gaining pace as a best-selling direct mail item to generate increased response rates.  The most popular shape for a money box is the Pop-up Cuboid shape; I think this is because we all associate an oblong with a money box.  Also arriving in a chunky customised mailer and for either a serious message for a charitable cause or as a humorous B2B 3-Dimensional Marketing Campaign the money box creates office banter and attracts much attention. Because of this your company is in focus all the time too.

Sideshooter – Triples in Size

The Sideshooter is a fabulous product for surprise and print area too.  There are two arms that spring out simultaneously from the main body as it is taken from the mailer. This has your customers so taken aback that it is attention-grabbing with 3-Dimensional Marketing in a few easy steps! Choose your graphics, choose your message, have it printed and posted and there you are! 

Why not join countless others who have take advantage of our Mailing Service too?  We send your captivating products for you and all you have to do is wait for the phone to ring! 

See more information and ideas at whitneywoods and popupmailers

It is the time of year when we are all busy with Christmas preparations – the shopping, the decorating, the party planning which is why you need direct mail that will capture attention immediately and keep it.  The way to do this is with entertaining marketing techniques that your customer will enjoy receiving and will absorb the information too.

Deck the Halls with a Pop-up Lantern 

The Pop-up Lantern is a quirky little product with a cheeky personality that is eye-catching and obtains customer focus immediately on receipt. It arrives in its’ customised mailer which looks tempting and will be opened immediately. On opening the Pop-up Lantern leaps free and starts to work for you in a most amusing way.  Often this product is sent as an alternative Christmas Card;

however it plays a key role in direct mail advertising throughout the calendar year too. Recently it was designed to advertise outdoor events for a corporate team building company and was so successful that we are currently producing a repeat order for them.

All Your Customers Want for Christmas …………

…is a Pop-up Box. A product that is a delight to receive, will be retained and will continue to work for you long after the festive decorations have been taken down.  There are many entertaining marketing techniques you can apply to the Pop-up Box to ensure that it works hard for you and remains on your customers desk serving as a constant reminder of your company. The ways you can adapt your customised Pop-up Box are by adding pen holes – everyone needs a desk-top or workplace pen pot so you are onto a winner with this. Another direct mail advertising tip is to add a coin slot to the product, this creates office banter and the possibilities are endless for it – a money box, a swear box, a suggestion box and a fines box are some of the successful adaptations.

Winter Wonderland Changing Picture

 The Picture Dissolves are absolutely wonderful for being tactile and amusing.  They are available in a variety of sizes and designs and add kudos to any direct mail advertising campaign.  They are particularly suited to messages about “before and after”, “changes”, “from this to this” and have gained a remarkable record as a vest selling product. Entertaining marketing techniques capture attention and keep it – perfect!

For more ideas see whitneywoods and popupmailers

You have your data and you know what you want to say so don’t waste it all by sending flat mail that may never reach your intended audience.  Use effective marketing ideas that work every time and generate the very best response rates and extra sales.  I have some awesome ideas for capturing attention immediately and keeping it long after your marketing campaign is over.

Desk-top Products for Effective Marketing

Add power to your campaign with a Power Pen Pal that will soon be your customers’ pal as it sits proudly on their desk holding pens, pencils etc.  The product is sent in a custom mailer and leaps free when opened. This is always least expected and a complete surprise adding to the power of your campaign.  There is a generous amount of room for your promotional print too and since they stay on your customers’ desk for a long time they really are effective marketing ideas that work.

Pop-up Pyramid – Standing the test of time

For a product with longevity and novelty the Pop-up Pyramid is a wise choice every time.  This product has featured in the best selling chart for effective marketing ideas that work and the novel shape and majestic feel to it adds kudos to any marketing campaign. The Pop-up Pyramid has plenty of room for your customised print and will sit proudly displaying your message and working as a constant reminder of your company each and every day. 

Adding a touch of humour -  Effective Marketing ideas

Why not add a touch of humour to the gloomy wintry weather by sending something that will create office banter and raise a smile?  The Cootie Catcher (Fortune Teller) is a very nostalgic item and one which is very tactile and always shared with others and discussed during coffee break. Or maybe you have an idea for incorporating a Face Mask into your advertising?  There are so many ways to design a Face Mask and they are a most distinctive product and top class for encouraging brand loyalty.  Face Masks and

Cootie Catchers are never discarded, they are kept for a long time due to their novelty value.

For more exciting ideas see the website popupmailers

Today I talk about products that will be music to the ears of corporate event organisers. Whether planning a Trade Show or Exhibition, a Gala Ball or Dinner you need attention-grabbing invitations that will capture attention immediately and increase footfall.  For the best Trade Show or Exhibition give-aways you need promotional products that will be kept for reference and continue to work for you long after the show.

Event Invitations to Capture Attention  

Getting your event noticed and well attended is a dream with unusual and eye-catching products and products with a first class reputation within the events marketing sector are the Dissolving Pictures range. These are available in a variety of size and styles and are basically a changing picture, which is absorbing and entertaining. To reveal the picture change your contacts have to pull a tab or lift a cover (Cover Dissolvers). Because of the high tactile involvement focus is on your event in a very amusing way and since it is a proven fact that the more interactive a product is the more it is remembered makes the Dissolvers perfect for Event Invitations.

Unfolding Design – Pocket-sized Brochure 

How many times at a trade show do you see pamphlets and flyers strewn everywhere – discarded without a second glance.  This will not be the case if your promotional print is on the Foldilocks Card – a pocket-sized product with lots of print area that will be retained and read again and again.  Ideal for a reference brochure for example the cards fold up concertina style into the outer covers that have a locking tab to prevent damage.  The Foldilocks Card has endless possibilities for the events marketing sector and since the panels are perforated they are ideal for offering vouchers and coupons for future purchases for example. Available as credit card sized or A7 they are one of the best trade-show giveaway ideas.

“Swatch” your Attendees Smile 

Swatch Cards have been around for a long time and are often used for trade show and exhibition give-away items. They are more often than not designed pocket size which guarantees that they will be taken away and looked at after the show rather than being discarded.  A natty little trick is to custom-shape the Swatch Cards; recently the i-pod Swatch has been a trendy shape to use to capture attention and keep it.

For more ideas and demo videos see popupmailers and whitneywoods