How do you get your marketing material opened, read and responded to?  I can share a secret with you – choose chunky mail products that have impact and attitude.  Sitting in the post tray they stand out amongst the crowd and simply tease your customers to open them.  Often flat mail is intercepted before reaching its final destination by the receptionist or gatekeeper; this will not be the case with chunky mail products:

Popup Cuboid is Foundation of Marketing to Decision Makers 

The Pop-up Cuboid is sent in a chunky mailer and I call it the best foundation for marketing since it is shaped like a brick.  It builds relationships and brand loyalty as it leaps from the mailer with energy and surprise and then sits on desks for a long time indeed.  You can add pen holes and cement the product for even longer since it is transformed into a desk-top product that will be used each and every working day.  Your company is on view and in focus every time the decision makers reach for a pen.

Flicker Card – Flowing with Potential

The Flicker Card is a chunky mail product and very interactive too.  Wave goodbye to flat brochures and flyers and say hello to a dynamic and dimensional item – the Flicker Card.  Being available in different sizes the inner sections flow through as your customer pulls a tab making it a “can’t put down” item – perfect for marketing to decision makers.  The Flicker Card has been played a major role in many marketing campaigns for blue chip companies and is in the top selling chunky mail products chart.

Pop-up Lantern Shines through

The Pop-up Lantern is a quirky and novel product that grabs attention immediately.  It is one of my favourite chunky mail products – I love to see faces light up when the product bounces free. When marketing to decision makers you need to make sure that you are the company with the winning formula and the Pop-Up Lantern certainly has the personality to get your company noticed.

For more inspiration and chunky mail products see popupmailers and whitneywoods

Increase footfall at your next Trade Show or Exhibition with dynamic invitations that grab attention and cannot be ignored.  Advertising your event is easy with interactive products with a wow factor and I have a few examples here today:

Starburst – Interactive Funfolds

The Starburst Fold products are very eye-catching and tactile.  Your invitees will enjoy playing with the starburst folds and will undoubtedly share with others too. The Starburst products are available in a variety of sizes, however I like the A5 size for an event invitation. It is a good idea to print a plan of the exhibition or location map for your guests on the folded sheet which will make their visit much more pleasant.  There is plenty of print area with the A5 Starburst; the outer covers are very sturdy and the inner starburst folded sheet open up to reveal lots more information.  

Power Pen Pal – Useful Product too

Since everyone needs a pen pot at their work station or desk the Power Pen Pal is a terrific and very unusual product to design as an event invitation.  The product arrives in a mailer and as soon as opened it jumps out and surprises your invitee; it starts working straight away for you. You may ask how could this product be designed as an Exhibition invitation, well the trick here is to print a calendar on the Power Pen Pal and highlight the date/s of your show/s. The bonus with this product is that the pen pot will sit on your invitee’s desk long after your event and serve as a constant reminder of your company.

Pop-up Cuboid – Versatile and Impressive

The Pop-up Cuboid is a product with attitude that also bounces from its’ custom mailer on opening which is a great surprise and always gains maximum focus on your message.  What I particularly like about this pop-up item is the fact that you can have pen holes in the top which will mean that it is kept on invitees desks for a very long time and will be seen by others too – maximising your advertising potential. Customers have reported excellent feedback from the latest trend which is to have a coin slot in the Pop-up Cuboid – you can have terrific fun with your design as a “fines box” or “money box”. Successful examples have been – “save up for the Christmas Lunch”, “you missed the coffee rota” and of course donations to charity money boxes too.

For more inspiration for Exhibition and Event Invitations see popupmailers

In order to get your message across to your target audience you need a form of communication with impact and unusual qualities.  These days we are all bombarded with junk mail and e-mail so you need to keep one step ahead and use three- dimensional mail that cannot be ignored or classified as junk without even being read.  Many decision makers have a “gatekeeper” who sifts through the masses of marketing mail so these flyers never actual reach their intended destination. Don’t waste your marketing budget on flat mail; make an impression with three dimensional direct mail campaigns:

Pop-up Cube – Impact and Versatility

Three dimensional mail needs to be attention- grabbing in the first instance and since the Pop-up Cube is sent in a chunky mailer it  cannot be ignored and will always get past the ”gatekeeper” and to the intended desk.  Once there your contact will be bowled over to discover that on opening the mailer the cube bounces out with energy and surprise.  For successful three dimensional direct mail campaigns all the pop-up products in the range are perfect for capturing attention as soon as the land in a post tray since they are all sent out in three dimensional mailers.  These products are always kept by your contact and sit on desks and work stations proudly advertising for you. The Pop-up Cube is very versatile and is available in different sizes; it can be supplied with pen holes and or a calendar print if you wish to prolong the longevity of your campaign even more.

Visualise Incredible Three Dimensional Direct Mail Campaigns 

The Telescopic Box is a superb example of three dimensional mail that creates a talking point and attracts great interest from co-workers as well as your intended target.  It is a box within a box and looks like a package sitting in the mail tray enticing your contact to open it.  When the box is opened and the recipients see that the product extends to 720 mm in length they are very impressed indeed. In addition to this great print area you also have the opportunity to print on an insert card too and a great tip is to use this for a Call to Action!

For more ideas and inspiration see popupmailers and whitneywoods

Are we all refreshed after the Christmas Break and full of new ideas and inspiration for attracting customers to our new products? In 2012, an Olympic year we need to be marketing new products with winning direct mail ideas and aiming high for achieving those ultimate goals. Increasing response rates and gaining new customers is easy with Pop-up gold medal quality direct mail pieces. The Pop-ups arrive in custom mailers and bounce into action as soon as the mailer is opened.

Pop-up Gems Shine Through

Athletes put so much training and effort in before the big race and this can be compared to direct mail campaigns because I know that you will put a huge amount of foundation work into ensuring that you have an up to date database, then you follow this by choosing your words carefully.  When marketing a new product or service you will have lots of meetings and discussions before a final draft is decided upon. Next the fun part - onto the final hurdle - you need to ensure that all your efforts are not going to be in vain and that your communication is read and not discarded before the starting pistol has fired. This is where the Pop-up Gems come into play, choosing from a variety of shapes they are so unusual and attention grabbing they win gold every time.

Pop-up Lantern – Extra Novelty Value

The Pop-up Lantern is a tremendous product for capturing attention immediately; it is similar to a Pop-up Ball but slightly smaller and with handles on.   Whilst some companies think that a letter or a flat pamphlet will suffice when marketing a new product I am of the opinion that this simply is not good enough anymore. You need to use attention-grabbing products that are not only entertaining but will definitely be opened, read and responded to.

Small but Perfectly Formed

The Jumpinjax is another pop-up product, smaller in design but with just as much impact for grabbing attention.   As your customer opens the outer cover four small cubes leap free when least expected.  There is still plenty of print area with this product, a card insert and the outer cover aswell as printing area on the small cubes.  Capture attention when marketing a new product with the entertaining Jumpinjax,

For more ideas and creative ways of marketing new products see popupmailers

Lumpy Mail is an approach to marketing with attitude and energy that gets results.  It stands out from the usual mail and entices people to open it unlike boring flat mail that can get lost amongst the bills. Often the Receptionist or “gatekeeper” sifts through post before it reaches your customer’s desk and flat marketing mail can end up in the recycle bin before even being read.  I will share with you some lumpy mail ideas to get your response rates up and impress your customers.

Box Clever with Versatile Product

The Pop-up Box is a super form of lumpy mail and one that is a delight to both send and receive. It grabs attention as soon as it arrives with your customer in its custom mailer; and as soon as opened it leaps free with energy and surprise.  This is a product that can often be designed as a mini replica of a product and sitting on your customers’ desk it serves as a constant reminder for a long time too. The Pop-up Box is available in a variety of sizes and shapes, the cuboids shape of course being the most popular choice.  A recent success story was a Pop-up Cuboid designed to look like a lorry, feedback was excellent and higher response rates reported.

Push up Response Rates

The Push and Pull is a lumpy mail item with interaction required to reveal the full message.  Your customer pulls a tab at one side and the other side comes out simultaneously when least expected.  This is a very entertaining product and has a large amount of print area too.  The Push and Pull can be supplied in a variety of sizes and the novelty with this is that grows to almost three times its original length.  It is a well known fact that tactile products receive your customer’s full attention and they will remember your company and respond to any call to action.

Pop-up Ball – Popular and Quirky

Another lumpy mail item from the pop-up range is the Pop-up Ball which also arrives as lumpy mail and bounces free as soon as opened.  This is a very popular product and is guaranteed to increase response rates due to its novelty value.  It will sit on your customers’ desk for a long time and be shared with others too.

For more inspiration and interactive marketing product see popupmailers