We know when sending out a promotional product it is important that it grabs the customer’s attention and holds it for long enough to gain product interest and recognition. The unwritten 333 rule suggests that you must be able to hold their attention for those crucial moments right from catching their eye in the stack of morning post, around 3 seconds, right up to 3 minutes reading your marketing message. This is very difficult to achieve as the mail is usually piled high with all the same envelopes all trying to win the customer’s interest.

However with our bespoke mail packs that hold our promotional printed calendars it makes it more achievable as they are chunky, colourful and a lot more eye-catching. Doubling these products as pen holders means it has two functional uses and will extend the life of your promotion as it will be displayed on their desk.

Take a look at the Power Pen Pal. This fun, innovative product will instantly grab the attention of the customer, when it is released out of its mailer it pops out rapidly in to a pen holder with a printed calendar around it. This offers something different a calendar that you can mail and that pops-up!

There is also the Cube Calendar. This product is extremely versatile and can be used for many promotions. The printed calendar means that it will be displayed by your customer increasing the longevity of your marketing message. The addition of the pen holder to this product will also increase functionality and may even increase display time for even longer.

This is great promotion to start with Christmas coming quickly around the corner so make sure yours will stand above all the rest by using a powerful promotion with fantastic functions that will create an unmissable marketing solution.

There are business people who check out the price of promotional literature and make a decision on how many they can get for their money. A marketing professional would make a decision on how much success would be generated by their money. This brings me to the debate of leaflets and flyers versus pocket pop-ups.

First of all let’s take a look at one pocket pop-up in our range, the Mini Starburst, this pocket-sized media offers an attractive front cover and when opened unfolds in a unique way creating customer interaction. A leaflet however would not stimulate this kind of interest with the customer and would therefore not hold their interest for long enough to avoid seeing the bottom of a high street bin. The Starburst Mini also folds up neatly in to a compact packet that will fit comfortably in a pocket or handbag making it much more retainable whereas a leaflet does not make this such a smooth action.

There is also the Foldilocks. This pocket-sized media is great as a handout as it has an advanced folding mechanism. It starts of in a credit card sized package and then keeps unfolding to reveal plenty of space for your promotional message. The interactive marketing piece would also be great for use with tear off coupons, the perforated folds between the cards that make it fold neatly come in handy for this functional use, it would increase the longevity of your marketing message and encourage the customer to keep hold of your promotional handout.

The Little Big card also in this range has very similar functions as the others, such as high interaction, a large impact, plenty of space for your promotion and pocket-sized to make it more retainable. These products are also fantastic for use with events. The innovative pocket pop-ups are neat and attractive, handing these out at your event or exhibition would add class and exclusiveness to your event that would be impossible to achieve with a simple boring leaflet.

It’s surprising how many ad campaigns seem to have nothing at all to do with the actual product. The award winning drumming guerrilla is a good example. The creative crew that came up that idea are the sort of people who can see the benefit of 3D pop-ups. Others who might be somewhat one-dimensional can’t get beyond a leaflet or a brochure. Whitney Woods sees the benefit of 3D pop-ups and recognises how much more of an impact they have on the customers receiving them.

Take the Pop-up Ball, this automatic 3D pop-up product is a fantastic way to grab someone’s attention right from the package in the post to it jumping out and landing on their desk. The pop-up ball will introduce the element of fun and surprise in to any promotion making it a great alternative to a normal boring leaflet that can easily be discarded. By adding holes to this magnificent marketing piece it can transform in to a functional pen holder allowing it to be displayed on your customer’s desk extending the life of your marketing message.

Another product in this range that will also reap the benefits of 3D pop-ups is the Pop-up Castle; this has a more specific shape but can still be used for a variety of promotions. This has the same advanced action that will make your marketing memorable and introduce that something extra in to your promotional product that the customer will never forget!

There is also the Pop-up Choc Box in this range, a product that is very well suited to an advert for confectionary however the shape is very versatile and can therefore be printed to suit your marketing needs.

All of the products in our automatic pop-up range are there to add surprise, fun and interest. They are proven to increase response rates and are much more likely to be retained. The mailer is colourful and chunky making it appealing in the mail stack and it will be passed around for everyone to see its unique action. Make sure you gain the benefits from your promotional product by making it a 3D Pop-up.

Customer interaction is absolutely key to a successful promotion so what could be better than our interactive marketing products. In today’s blog I want to discuss three examples of our interactive products that hold the customers attention for long enough to achieve product interest and recognition.

Take the Flicker Card. This has an amazing unique action that is guaranteed to keep the customers interest. When the tab is pulled it flicks through the cards, opening them up to see the promotional message. This product has plenty of space for your print and is extremely versatile. It offers the customer something completely different from all the normal boring promotional leaflets they receive and will therefore make your product fun and memorable for them.

The Extender card is another product from this range that will also intrigue the customer. This interactive card grows to almost three times its size when the tab is pulled meaning there is a very generous amount of space for your promotional message. The fascinating action will hold the customers attention for those crucial moments until they familiarise themselves with your product or service.

There is also the Push ‘n’ Pull product in this range, its advanced mechanism is a great way to promote your product as the interaction will grab and hold the customer’s attention and is likely to be passed around the office for all to see. The tab at the bottom pulls out a card and another card at the top simultaneously slides out creating plenty of space and a clever action, when the card is pushed back in the other card slides back in to place.

All of these products come with their own mailers that are chunky and colourful with your certain print and will therefore stand out in the morning post making it very appealing for the customer to open.

For today’s blog I want to explore some of our 3D pop-up products that offer a new and exciting way of getting your product noticed. Breakfast cereals for example are advertised not for their ability to fill your belly in the morning but by the sound that they make – such as snap, crackle and pop, or by the fact that milkmen are break-dancing in the bowl and so on. Well our marketing products have their own snap, crackle and pop too.

Take one of our 3D Pop-ups the Cube; this is a great DM product that will introduce the element of fun and surprise in to your marketing campaign. The shape is very simple making the product extremely versatile allowing any design to be printed on the sides. The product comes with its own mailer and when released jumps out rapidly at the customer and popping out in to its cube shape. The pop-up advanced action surprises the customer and makes it very memorable.

Another product in this range is the Pop-up Pyramid, this has a more specific shape however can still be used for numerous designs. This also has the unique action introducing the element of surprise and adding the shock value. It makes your advertising fun for the customer and offers them something different they will not see in the normal morning post.

There is also the Pop-up House again another more tailor made design but it still offers endless opportunities to your marketing, weather to advertise a shop, restaurant, café, bar, estate agents, mortgages and the list can go on. The Pop-up House is great for numerous promotions and will add exciting in to your advertising campaign.

You can also add holes to these products to make very innovative pen holders that increase the life of your promotion as they are more likely to be displayed with a functional design. Calendars are also a popular one to print on these products as this can mean your promotional product will be displayed for up to a year on your customer’s desk.