It’s surprising how many ad campaigns seem to have nothing at all to do with the actual product. The award winning drumming guerrilla is a good example. The creative crew that came up that idea are the sort of people who can see the benefit of 3D pop-ups. Others who might be somewhat one-dimensional can’t get beyond a leaflet or a brochure. Whitney Woods sees the benefit of 3D pop-ups and recognises how much more of an impact they have on the customers receiving them.

Take the Pop-up Ball, this automatic 3D pop-up product is a fantastic way to grab someone’s attention right from the package in the post to it jumping out and landing on their desk. The pop-up ball will introduce the element of fun and surprise in to any promotion making it a great alternative to a normal boring leaflet that can easily be discarded. By adding holes to this magnificent marketing piece it can transform in to a functional pen holder allowing it to be displayed on your customer’s desk extending the life of your marketing message.

Another product in this range that will also reap the benefits of 3D pop-ups is the Pop-up Castle; this has a more specific shape but can still be used for a variety of promotions. This has the same advanced action that will make your marketing memorable and introduce that something extra in to your promotional product that the customer will never forget!

There is also the Pop-up Choc Box in this range, a product that is very well suited to an advert for confectionary however the shape is very versatile and can therefore be printed to suit your marketing needs.

All of the products in our automatic pop-up range are there to add surprise, fun and interest. They are proven to increase response rates and are much more likely to be retained. The mailer is colourful and chunky making it appealing in the mail stack and it will be passed around for everyone to see its unique action. Make sure you gain the benefits from your promotional product by making it a 3D Pop-up.

In today’s blog I want to discuss a selection of our expanding products that create fantastic mailers and handouts. Promotional products that increase in size make very popular mailers, suggesting bigger is always better in the world of advertising. These marketing pieces can successfully convey a message of growth in size, sales or wealth of the business. These marvellous mailers are interactive products that will hold the customers attention for long enough to achieve product interest and recognition which is essential to gain a high rate of response.

Take the Extender Card. This product has an extending action which is great for marketing ideas. The card comes as a sleeve with a tab at the end, when the tab is pulled the arm pulls out displaying a generous amount of space, introducing the element of surprise and instantly grabbing the attention of your customer. This innovative promotional piece opens up to almost three times its size creating a very large print area for your marketing message.

Another product in this range is the Starburst. It’s unfolding style also creates a large area for your display and folds back neatly with a slim profile making it great for direct mail. The Starburst can be customised to have a shaped cover making this DM product able to suit any promotion. It can also be made pocket-sized so it is more compact and will easily fit in to a pocket or handbag making it more retainable. Having it as a pocket media makes it very useful for handouts at events and exhibitions.

There is also the Push ‘n’ Pull promotional product in this range. This marketing piece has a fascinating action that will intrigue your customers and will no doubt be handed around the office for all to see. The operation requires the customer to pull and push a tab at the end of the sleeve, when pulled another card is revealed at the opposite end and when pushed the card slides back inside the sleeve. This fantastic interactive product will leave your customer with a lasting impression.

In my last blog I had a look at why our 3D pop-up products are great as mailers. Today I want to discuss some products that are in those mailers and how versatile they can be. I want to explore the various opportunities we have to offer to make your B2B mailer a success.

Take our Pop-up Cube, when it is released out of its mailer it springs out rapidly instantly grabbing the customer’s attention and finishing in a cube shape. The unique action introduces the element of surprise and makes your B2B promotion fun and exciting. The cube shape makes this promotional piece extremely versatile – if you think of all the objects that can be based around a cube shape the possibilities are endless and it offers plenty of room for your marketing message.

Another similar product from the range is the Pop-up Cuboid. This is very similar to the Cube in the fact that it has a huge display for your promotion and is a very versatile shape however a cuboid may just suit your needs slightly better than the cube or visa versa. The Pop-up Cuboid is very popular to have a slot added to the top to become a functional money box for charities, a savers box in the office for your Christmas party  or even humorous uses such as an office swear box or beer fund.

The Pop-up House is also another popular 3D pop-up. Again the shape is very versatile as it may be useful for a shop, café, restaurant, bar or hotel promotions due to the versatility of the shape.

Whichever you use out of the ones I have discussed they can all be printed to suit your promotional needs and with a bit of imagination these mailers are proven to generate a much higher response than your ordinary and boring normal envelopes sent out to companies.

For today’s blog I want to explore some of our innovative and imaginative marketing ideas that will get your direct mailer noticed. Every morning looking through the post it is well known that most boring white envelopes will get discarded without a second thought and become a waste of time and money with a very poor response rate.  However our promotional products can change all that for you, all you need is something that is going to make the customer inquisitive and after that you have their full attention. I am talking about our 3D pop-ups that introduce the element of fun and surprise and will definitely not be overlooked.

These products make fantastic B2B promotional mailers, not only will it guarantee your promotion some attention but also make your customer happy that you have offered them something new, exciting and different from all the other companies out there. The products are very memorable and will stay in the customers mind for a long time afterwards.  This is very important as an opportunity to use your service may come up at a later date and your pop-up promotion will instantly spring to mind.

Another great positive about these products is that they can be displayed on the customer’s desk. They will always attract interest and our products are often passed around with everyone astounded by their unique action. This will boost the longevity of your marketing message. To guarantee the life of your promotion why not try one of our functional ideas that will help your product last longer by adding holes to create a Pen Holder or print with a Calendar, meaning it will definitely be displayed for at least that whole year.

In this blog I want to show you another section on our newly re-vamped mail by hand website. I have looked at hand enclosing, direct marketing products and the services we have to offer, however I have not yet told you about our custom mail packs that will put that something extra in to your marketing and will go even further to make your promotion stand out above all the rest.

It is well known that when the morning post is received in the office with a stack of white envelopes piled high that some are opened and immediately discarded and some not even opened at all. This means that if your promotion is amongst them it has been a waste of time and money sending it out. We have a solution that will increase the chances of your mail shot getting opened and make your mailer memorable. This can simply be done by offering an innovative alternative to the normal, boring envelopes that are usually received and making the mailer attractive.

A prestigious pack is bound to grab the customer’s attention and tempt them to open it as it makes the information it is holding look important and exclusive. It will be noticed in the stack as colour can be added and it can match the design of your marketing message inside.

There are three crucial points when it comes to making your direct mailer a success, these are that the mailer will instantly grab your customers attention, then holding their attention for long enough to achieve product interest and recognition and finally if they will remember your mailer. A custom mail pack is very likely to reach the first goal and will then make the other two goals more achievable. This great marketing idea is bound to be a success and will leave your customers with a positive and lasting impression.