Are you on the wind-down for the Christmas Holidays? Will you return to work within the New Year with a renewed zest for your marketing campaigns and advertising promotions?  If so you need direct mail advertising products and a creative marketing strategy that you can rely on to increase response rates and generate extra sales. I have some fabulous ideas that will amaze and amuse your customers and get your New Year off to a flying start:

Pop-up Products are Versatile – Refreshing Ideas

The pop-up products are great aren’t they?  They surprise your contacts with the vigorous way they leap from the custom mailers which is great for direct mail advertising but did you know there are many ways that they can benefit business?  Sometimes we do not see the different ways of using the same product; we are blinkered so try to put a square peg only into a square hole when often it is much more pleasurable to try the other shapes!  All the pop-up products are ideal for direct mail campaigns and you already know that but did you know that they also make great Event Invitations? They arrive with such gusto that they cannot be ignored and you can rest assured that your RSVP will be acknowledged.  What about Desk-top Calendars and Pen Holders?  Most pop-up products are easily adapted into desk-top novelties which will sit on desks for a long time working for your company or organisation each and every working day. The pop-ups are products you need to add to your creative marketing strategy.

Trade Show Give-aways – Add an element of Surprise

Have you thought about using the pop-up products for trade show and exhibition promotional products?  Maybe not but in my experience the Springbox and Two-Pop make perfect little novelties that add an element of amusement to the carrier bag full of brochures and pamphlets your visitors have collected along the way.  I have done this myself, I have returned to the office with the obligatory bag of piles of flyers and business cards – but if there is something that really catches attention it makes me investigate even more. 

If you would like to see more information take a look at popupmailers

An easy way to capture attention and impress your customers is with dynamic and unusual Pop-up Cards to communicate your marketing message, moving office announcement or event invitation. Available in a variety of innovative designs the Pop-up Cards are flexible and eye-catching.

Tailor-made to meet your Requirements

The 3-Dimensional Pop-up Cards have the main display at the centre-fold and are very striking indeed. Creating your unique design you can have a bespoke Pop-up Card for your individual needs that will get you noticed.  Suitable for Business to Business communication for any occasion these products work well for you and will be shown to others which adds to your advertising profile too.

V-fold Wow Factor

For a product with the Wow Factor the V-fold Pop-up Card is a glamorous and charming design and lends itself perfectly to a Corporate Event or Trade Show Invitation.  This design will not be ignored and will not end up in the recycle bin as “junk mail” along with other boring flat mail.  Draw attention to your message in an easy and stylish way with the V-fold Pop-up Card.

Prestigious Pop Top Card

The Pop-top Card is a novel design and captures attention especially when customised to meet your individual requirements. Add kudos to your message with a bespoke Pop-top Card and stand out amongst the crowd.

Parallelogram Stands Out

This is my favourite style of Pop-up Card since it draws attention and focus to your message immediately on opening in a bold and captivating fashion.  Let your creative juices flow and come up with something your customers will remember and respond to.  You can easily direct focus to your company and your message with the Parallelogram Pop-up Card.

Turn Around your Response Rates

The Bobbin Duck is an example of the interactive cards where the motion is achieved by turning a wheel at the side.  In this instance the duck bobs up and down on the water but you will have your own ideas incorporating a similar style.

For more ideas and demo videos see popupmailers

This year make your B2B Christmas communication last a long time and work hard for you long after the Christmas balloons have popped and the decorations have been taken down.  Printed Corporate Christmas Cards for Businesses are fine but not very unusual or attention-grabbing and may not even reach the intended target.  Use Pop-up products with oomph and add pen holes and/or a desk calendar to ensure that you are not “just for Christmas” you are in their thoughts for a very long time.

Pop-up Pyramid – Regal and Eye-catching

The Pop-up Pyramid is popular all year long, however at Christmas it really comes into its own as an alternative festive greeting communication. Carrying your customised printing the Pop-up Pyramid arrives in a customised mailer which creates intrigue and curiosity and is always opened immediately.  Once opened the pop-up leaps out with energy and creates a talking point and focus on your company straight away.  You can add pen holes to one face and know that your Christmas greeting will stay around for a very long time indeed – your company details on your customers’ desk

in a very amusing and unusual way.

King of the Castle

The Pop-up Castle is a fairy-tale pop-up product for Christmas Cards for Business and can be designed to carry Christmas greetings either way – upside down and you have a Pop-up Chocolate Box shape.  Whichever design you choose there is plenty of room for your customised print, a printed calendar and/or pen holes.  Calendars are always gratefully received and these days in modern offices there is nowhere for your customer to display a wall calendar; therefore a desk-top calendar is a must!  Unusual pop-ups capture attention immediately and keep it – the Pop-up Castle depicts strength and the Pop-up Chocolate Box depicts pleasure.

Home from Home Pop-up House 

This quirky pop-up is my ultimate favourite, as it erupts from the custom mailer it takes shape and is always warmly received.  The Pop-up House is suitable for adding pen holes or a coin slot to the roof and can also carry a printed calendar.  As alternative Christmas Cards for Businesses you can design the Pop-up House as Santa’s Grotto or a snow covered cottage or church – in fact the possibilities are endless. This is another wonderful product that will be kept for a long time after the festivities have ended.

For more information and demo videos see christmasmarketing and popupmailers

Re-location can be a mammoth task in itself, you have so much to organise - removal vans, telephone engineers and logistics of who is doing what and when can cause you a headache. This is exactly why you need to be sure that your moving premises announcement cards are going to be effective and you need not worry about it.

Pop-Up House – Eye-catching Pop-Up Product

The Pop-up House is a perfect product for moving premises announcement due to its novel shape and eye-catching qualities.  As with all the pop-up products the house leaps out of its custom mailer and your customer is delighted when this happens right in front of them.  This always results in them taking notice of the message sent and they will play with the product and keep it for a long time.  Recently a large firm of Solicitors used the Pop-up house for a relocation announcement with a coin slot in the roof – a simple but effective way of maintaining high profile- transformed into a money box which will sit on the desk for a long time.

Dissolver Cards – Ideal for messages of “Change”

The Dissolver Card is another product which is ideal for advising your customers’ that you have re-located.  The main feature is a picture that changes which is perfect for “before and after” messages.  This is a product that will be shown to others and you can guarantee that your new address and details will definitely be actioned.  With a little imagination and good graphic design this is a real winner.

 Push ‘n’ Pull – Unusual Interactive Product   

The Push ‘n’ Pull is a product with superb interactive qualities which your customers’ and contacts will find very amusing and not be able to put down.  This product is also perfect for announcing a change of address to larger premises since when you pull a tab at one end, the other ends extends simultaneously to reveal the full message – almost tripling in the size of the original.

For more information see the website whitneywoods

Yesterday I was chatting about summer holidays and today I refer to Christmas Cards for Business to Business; you may think I am going crazy. Not at all, already people are planning and sorting their corporate Christmas cards and I am sure that Santa has dusted off his workshop and is planning ahead. I have some extraordinary attention grabbing and novel ideas to share with you:

Entertain your Customers with Pop-up Greetings

Why not surprise your customers with creative and exciting greetings that will amaze them and stand out from the crowd.  Creative Corporate Christmas Cards don’t come much better than the Pop-up products for grabbing attention and amusement.  It’s hard for me to pick out a favourite from the Pop-up range but if pressed it would have to be the Pop-up Diamonds.  Diamonds area Customers’ best friend and by adding a metallic loop they can be easily hung on a Christmas tree – doubling up as a Christmas ornament. There is plenty of room for printing your festive greeting and thank-you for business message in a novel and appealing way.

Santa’s Grotto Pop-up Pen Holder – Desk -Top Greeting

The Pop-up House is a winning product all year round but at Christmas it really comes into play! Quite often customers send it out with their customised printing on depicted as Santa’s Grotto – or a now covered cottage making it a very unusual and creative corporate Christmas Card that will be eye-catching and will ensure that your company is in focus and not simply dismissed like all the other boring flat Christmas greetings.  The Pop-up House can have pen holes in the roof making it a desk-top pen holder that will be on your customers’ desk well into the New Year too!

Traditional Cards with a Pop-up Surprise

If you want to send a more traditional corporate Christmas Card you can still be distinctive and entertaining with the Pop-up Cards.  There is a good selection to choose from and something perfect for your Christmas message; the “bobbing action” and “wobbly bits” designs are a little more unusual with the parallelogram and v-fold having charming pop-up actions. The Pop-up Cards are a fun way to express your thanks for the past year and good wishes for the forthcoming year; corporate Christmas Cards with character that will not be ignored.

For more ideas and information see the website christmasmarketing