There are business people who check out the price of promotional literature and make a decision on how many they can get for their money. A marketing professional would make a decision on how much success would be generated by their money. This brings me to the debate of leaflets and flyers versus pocket pop-ups.

First of all let’s take a look at one pocket pop-up in our range, the Mini Starburst, this pocket-sized media offers an attractive front cover and when opened unfolds in a unique way creating customer interaction. A leaflet however would not stimulate this kind of interest with the customer and would therefore not hold their interest for long enough to avoid seeing the bottom of a high street bin. The Starburst Mini also folds up neatly in to a compact packet that will fit comfortably in a pocket or handbag making it much more retainable whereas a leaflet does not make this such a smooth action.

There is also the Foldilocks. This pocket-sized media is great as a handout as it has an advanced folding mechanism. It starts of in a credit card sized package and then keeps unfolding to reveal plenty of space for your promotional message. The interactive marketing piece would also be great for use with tear off coupons, the perforated folds between the cards that make it fold neatly come in handy for this functional use, it would increase the longevity of your marketing message and encourage the customer to keep hold of your promotional handout.

The Little Big card also in this range has very similar functions as the others, such as high interaction, a large impact, plenty of space for your promotion and pocket-sized to make it more retainable. These products are also fantastic for use with events. The innovative pocket pop-ups are neat and attractive, handing these out at your event or exhibition would add class and exclusiveness to your event that would be impossible to achieve with a simple boring leaflet.

In today’s blog I want to talk to you about our fun and innovative pop-up cards. Every pop-up card is custom-made to your design offering a high degree of versatility in what can be achieved with your imagination. The fantastic pop-up cards offer something new and exciting for your customer and are more likely to be remembered than a normal boring promotional leaflet enhancing your marketing campaign.

Take the V-Fold Pop-up Card; this fantastic DM product opens up to reveal an impressive display with a pop-up inside. This pop-up can be any shape you wish, therefore can be used for a number of advertising campaigns making it extremely versatile. The V-Fold can inspire many marketing ideas to make your promotion stand out above all the rest and capture everyone’s attention.

Another Pop-up Card in our range is the Parallelogram, if you want something that will instantly grab the attention of your customer and have a positive lasting effect this is the promotional product for you. The card opens up to reveal a large pop-up and plenty of space for your marketing message. It opens up with instant impact making your product fun and memorable. The pop-up can be designed to suit your promotion and the possibilities are endless making this marketing piece very versatile and a great opportunity to give your customer something different.

All the pop-up cards in our range can be tailor made to suit your marketing needs and to make the most out of your promotional product. So just use your imagination and create an exciting marketing piece that is proven to increase response.

In today’s blog I want to explore publicity products that make successful exhibition handouts. It is essential that handouts hold the customers attention in order to achieve a higher rate of response. We all know as soon as we are handed a promotional leaflet the first thing we do is look for the nearest bin however by making your handout interactive it will stop it from getting discarded so easily as it attracts interest because it is something different to what is usually received.

Take the Starburst Cross; this is a fantastic interactive marketing piece that makes a great exhibition handout. The design of the publicity product is useful for displaying a floor or seating plan and the unique unfolding action will hold the attention for long enough for the customer to read your marketing message.

Another product in this range is the Starburst Mini; this innovative promotional piece is a great idea as a handout because when it is opened it offers an impressive, eye-catching display that will instantly attract attention and make your promotion memorable. The pocket-media will fit neatly in to a pocket or handbag meaning it is also much more likely to be retained increasing the chances of a response. The folding mechanism makes it appealing to the customer and will be passed around for all to see.

There is also the Tripleburst within this range which also puts a modern spin on your promotional handout. The Tripleburst offers a generous amount of space for your promotion and is very versatile. This all purpose publicity piece folds in to a compact packet that will be kept and carried around extending the life of your promotion.

So when making your exhibition more exclusive and wanting to add that something extra to your promotions, the Starburst variations are definitely the products for you!

It’s the first Monday in August, so naturally it’s time to start talking about the Christmas period. Our Christmas Marketing website is due for a refurb and wheels are turning in the background to launch a new look site later this month. The range of Christmas products that have been chosen for inclusion has been trimmed from the current selection, paying greater attention to products that are specific to Christmas time.

Corporate Christmas card ideas, company Christmas party invitations and ideas on how to present business gifts at Christmas are all give a strong focus on the new site along with calendars and other ideas for Christmas and New Year promotions.

Amongst the improvements that you will see are increased product information and immediate viewing for product videos. Page access times will also be improved so that visitors are not wasting too much valuable search time waiting for pages to load. Navigational aids have been improved and the whole look of the site has been brightened to enhance the visitor experience.

The whole site is being re-written so this is not a re-hash of existing pages. Research into what visitors want has taken quite a long time and the re-write has been based on our findings so, hopefully, we will not only see an increase in visitors but those visitors should find the site visit much more fruitful. We will keep you posted on the progress so that you can come to visit on opening day.

In today’s blog I want to discuss a selection of our expanding products that create fantastic mailers and handouts. Promotional products that increase in size make very popular mailers, suggesting bigger is always better in the world of advertising. These marketing pieces can successfully convey a message of growth in size, sales or wealth of the business. These marvellous mailers are interactive products that will hold the customers attention for long enough to achieve product interest and recognition which is essential to gain a high rate of response.

Take the Extender Card. This product has an extending action which is great for marketing ideas. The card comes as a sleeve with a tab at the end, when the tab is pulled the arm pulls out displaying a generous amount of space, introducing the element of surprise and instantly grabbing the attention of your customer. This innovative promotional piece opens up to almost three times its size creating a very large print area for your marketing message.

Another product in this range is the Starburst. It’s unfolding style also creates a large area for your display and folds back neatly with a slim profile making it great for direct mail. The Starburst can be customised to have a shaped cover making this DM product able to suit any promotion. It can also be made pocket-sized so it is more compact and will easily fit in to a pocket or handbag making it more retainable. Having it as a pocket media makes it very useful for handouts at events and exhibitions.

There is also the Push ‘n’ Pull promotional product in this range. This marketing piece has a fascinating action that will intrigue your customers and will no doubt be handed around the office for all to see. The operation requires the customer to pull and push a tab at the end of the sleeve, when pulled another card is revealed at the opposite end and when pushed the card slides back inside the sleeve. This fantastic interactive product will leave your customer with a lasting impression.