January 24th, 2012 by admin
Make your drink promotions stand out from the crowd with creative and eye-catching bottle dressing products. Whether you choose a traditional style of bottle collar or go for a trendy and attention-grabbing bottle collar you can rest assured that you mix the perfect cocktail for increased sales:
Traditional Bottle Cone – All-round Success
Sitting snugly around the bottle neck the Bottle Cone is an effective drinks promotional idea for your next liquor marketing campaign. The product has a 360 degree display area and plenty of print area for your marketing message which is why it is the most popular product for high volume liquor marketing. Another very popular bottle collar is the Bottle Tower; this product is more square in design with sloping sides and in my opinion is a more formal shape. Whichever you choose you can expect to have your bottles flying off the shelves in no time at all.
Hang onto your Customers
Another extremely effective drinks promotional idea is the Foldilocks Bottle Hanger. This is a product which lends itself perfectly to promoting brand loyalty and repeat custom since it has perforated panels which you can design as tear-off discount coupons if you so wish. The design is such that the Foldilocks Bottle Hanger simply slips over the bottle neck and looks like a mini brochure. Row after row of bottles sit on the shelves but your bottles with the Foldilocks Hanger will stand out and simply beg to be investigated further. Feedback has been tremendous from this product and repeat business is the order of the day due to its success.
Wrap up your Sales with a Bottle Bow
You may prefer to decorate your bottle necks with more flamboyant and trendy designs such as the Bottle Bows and we have many in the range to choose from. All slip onto bottle necks in seconds and turn an ordinary bottle into something unique and interesting. Valentines Day and a Leap Year is approaching and this reminded me that the Luvvy Label has played a major role in a great number of effective drinks promotional ideas for what I call “pink fizz”. For your next drinks marketing campaign take a look at the whitneywoods selection of bottle hangers and bottle bows you can be celebrating with phenomenal sales and increased brand loyalty.
For more ideas see whitneywoods and popupmailers
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Marketing applications, Promotional appications | No Comments
December 22nd, 2011 by admin
Are you on the wind-down for the Christmas Holidays? Will you return to work within the New Year with a renewed zest for your marketing campaigns and advertising promotions? If so you need direct mail advertising products and a creative marketing strategy that you can rely on to increase response rates and generate extra sales. I have some fabulous ideas that will amaze and amuse your customers and get your New Year off to a flying start:
Pop-up Products are Versatile – Refreshing Ideas
The pop-up products are great aren’t they? They surprise your contacts with the vigorous way they leap from the custom mailers which is great for direct mail advertising but did you know there are many ways that they can benefit business? Sometimes we do not see the different ways of using the same product; we are blinkered so try to put a square peg only into a square hole when often it is much more pleasurable to try the other shapes! All the pop-up products are ideal for direct mail campaigns and you already know that but did you know that they also make great Event Invitations? They arrive with such gusto that they cannot be ignored and you can rest assured that your RSVP will be acknowledged. What about Desk-top Calendars and Pen Holders? Most pop-up products are easily adapted into desk-top novelties which will sit on desks for a long time working for your company or organisation each and every working day. The pop-ups are products you need to add to your creative marketing strategy.
Trade Show Give-aways – Add an element of Surprise
Have you thought about using the pop-up products for trade show and exhibition promotional products? Maybe not but in my experience the Springbox and Two-Pop make perfect little novelties that add an element of amusement to the carrier bag full of brochures and pamphlets your visitors have collected along the way. I have done this myself, I have returned to the office with the obligatory bag of piles of flyers and business cards – but if there is something that really catches attention it makes me investigate even more.
If you would like to see more information take a look at popupmailers
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing News, Marketing applications, Promotional appications | No Comments
November 24th, 2011 by admin
Today I talk about products that will be music to the ears of corporate event organisers. Whether planning a Trade Show or Exhibition, a Gala Ball or Dinner you need attention-grabbing invitations that will capture attention immediately and increase footfall. For the best Trade Show or Exhibition give-aways you need promotional products that will be kept for reference and continue to work for you long after the show.
Event Invitations to Capture Attention
Getting your event noticed and well attended is a dream with unusual and eye-catching products and products with a first class reputation within the events marketing sector are the Dissolving Pictures range. These are available in a variety of size and styles and are basically a changing picture, which is absorbing and entertaining. To reveal the picture change your contacts have to pull a tab or lift a cover (Cover Dissolvers). Because of the high tactile involvement focus is on your event in a very amusing way and since it is a proven fact that the more interactive a product is the more it is remembered makes the Dissolvers perfect for Event Invitations.
Unfolding Design – Pocket-sized Brochure
How many times at a trade show do you see pamphlets and flyers strewn everywhere – discarded without a second glance. This will not be the case if your promotional print is on the Foldilocks Card – a pocket-sized product with lots of print area that will be retained and read again and again. Ideal for a reference brochure for example the cards fold up concertina style into the outer covers that have a locking tab to prevent damage. The Foldilocks Card has endless possibilities for the events marketing sector and since the panels are perforated they are ideal for offering vouchers and coupons for future purchases for example. Available as credit card sized or A7 they are one of the best trade-show giveaway ideas.
“Swatch” your Attendees Smile
Swatch Cards have been around for a long time and are often used for trade show and exhibition give-away items. They are more often than not designed pocket size which guarantees that they will be taken away and looked at after the show rather than being discarded. A natty little trick is to custom-shape the Swatch Cards; recently the i-pod Swatch has been a trendy shape to use to capture attention and keep it.
For more ideas and demo videos see popupmailers and whitneywoods
Posted in Advertising applications, Cardboard Engineering, Direct Marketing Ideas, Events Ideas, Marketing News, Marketing applications, New Products | No Comments
September 27th, 2011 by admin
Are you looking for bottle dressing products that will increase your sales dramatically? Then you need look no further. Interactive and eye-catching bottle collars do the trick every time. Here are a few of the best marketing ideas for you:
Dress up in Sunday Best
The Collar and Tie Bottle Collar is a very eye-catching product that will catch the consumers’ attention and have your bottles flying off the shelves in no time at all. Wrapping around the bottle neck and fastening easily the Collar and Tie is easy to use and looks very appealing indeed. You may prefer a little more flamboyance and if this is the case the Bottle Bows slip onto the bottle neck and are available in many designs to capture the ambience of your wine marketing or drink promotion perfectly.
Loyalty Vouchers to Keep your Sales Up
The Foldilocks Bottle Hanger is my ultimate favourite since it is so very versatile. It is the ideal bottle hanger to use if you wish to have a staged promotion to encourage future brand loyalty. The Foldilocks is almost like a mini booklet attached to your bottle and the panels are perforated making them ideal for discount coupons. You will find that the Foldilocks hanger is kept long after the contents of the bottle have been consumed, continuing your marketing campaign for you. The Rollfold Hanger is a similar product and equally as popular for wine marketing and drink promotion.
Theatrical Design Starburst is Bursting with Appeal
The Starburst Hanger is a terrific product for attracting attention to your drink promotion and wine marketing. Slipped easily over the bottle neck and opening up in a theatrical way to reveal your information. This is another product that will not simply be discarded but will be kept long after the bottle is empty. Creating greater focus on your beer, wine or spirits with dynamic bottle hangers will reap rewards and result in the best marketing campaigns ever.
For more ideas bottle dressing and general marketing ideas visit the website whitneywoods
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Marketing applications, New Products, Promotional appications | No Comments
September 20th, 2011 by admin
To achieve extra sales and brand loyalty from your customers why not send them a desk-top novelty that will sit on their desk as a daily reminder about your company? Pen Holders are used every single day in any workplace and add a calendar too and you have a perfect two in one promotional product that you know will not be ignored and thrown into the recycle bin like letters and flyers.
Powerful Pen Pal for Rewarding Response Rates
A Power Pen Pal is exactly as the name suggests – it is powerful, it holds pens and will be a pal to your customer as it sits on their desk proudly holding pens and pencils. This product arrives with your customer in a chunky customised mailer and as soon as opened it is met with surprise and delight as it bounces out in front of them. There is plenty of room for your marketing message and company details and if you choose to add a calendar then you know it will be working hard for you for twelve months at least; although we know that often they are retained long after the calendar has expired.
Box Clever with the Pop-up Cube
A Pop-up Cube is the best selling promotional product, however by adding pen holes you create a useful desk-top tool that extends the “keepability” time greatly. Once again the cubes leap from their customised mailers with energy and surprise and are a talking point immediately. Colleagues and co-workers will be intrigued and pick up the product for closer inspection which all the while is extending your advertising profile. Should you choose to have a calendar printed on your promotional pop-up as well then you have a desk—top novelty that will be viewed each and every working day. This is a terrific way to keep your company in focus.
Prestigious Pyramid Pen Pot
For a prestigious air to your promotional pen pots the Pop-up Pyramid is a novel shape and adds kudos to any marketing campaign. By choosing to have pen holes in one face of the pyramid it will hold your customers’ pens in “wine rack” style which is very unusual and appealing. Pyramids always convey construction and strength and you can build up customer relationships and strong brand loyalty with a Pop-up Pyramid which arrives in your customers’ mail box in a chunky mailer and leaps free as soon as opened.
For more dynamic ideas for marketing and advertising see the website whitneywoods
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Marketing applications, New Products, Promotional appications | No Comments