There are business people who check out the price of promotional literature and make a decision on how many they can get for their money. A marketing professional would make a decision on how much success would be generated by their money. This brings me to the debate of leaflets and flyers versus pocket pop-ups.

First of all let’s take a look at one pocket pop-up in our range, the Mini Starburst, this pocket-sized media offers an attractive front cover and when opened unfolds in a unique way creating customer interaction. A leaflet however would not stimulate this kind of interest with the customer and would therefore not hold their interest for long enough to avoid seeing the bottom of a high street bin. The Starburst Mini also folds up neatly in to a compact packet that will fit comfortably in a pocket or handbag making it much more retainable whereas a leaflet does not make this such a smooth action.

There is also the Foldilocks. This pocket-sized media is great as a handout as it has an advanced folding mechanism. It starts of in a credit card sized package and then keeps unfolding to reveal plenty of space for your promotional message. The interactive marketing piece would also be great for use with tear off coupons, the perforated folds between the cards that make it fold neatly come in handy for this functional use, it would increase the longevity of your marketing message and encourage the customer to keep hold of your promotional handout.

The Little Big card also in this range has very similar functions as the others, such as high interaction, a large impact, plenty of space for your promotion and pocket-sized to make it more retainable. These products are also fantastic for use with events. The innovative pocket pop-ups are neat and attractive, handing these out at your event or exhibition would add class and exclusiveness to your event that would be impossible to achieve with a simple boring leaflet.

It’s surprising how many ad campaigns seem to have nothing at all to do with the actual product. The award winning drumming guerrilla is a good example. The creative crew that came up that idea are the sort of people who can see the benefit of 3D pop-ups. Others who might be somewhat one-dimensional can’t get beyond a leaflet or a brochure. Whitney Woods sees the benefit of 3D pop-ups and recognises how much more of an impact they have on the customers receiving them.

Take the Pop-up Ball, this automatic 3D pop-up product is a fantastic way to grab someone’s attention right from the package in the post to it jumping out and landing on their desk. The pop-up ball will introduce the element of fun and surprise in to any promotion making it a great alternative to a normal boring leaflet that can easily be discarded. By adding holes to this magnificent marketing piece it can transform in to a functional pen holder allowing it to be displayed on your customer’s desk extending the life of your marketing message.

Another product in this range that will also reap the benefits of 3D pop-ups is the Pop-up Castle; this has a more specific shape but can still be used for a variety of promotions. This has the same advanced action that will make your marketing memorable and introduce that something extra in to your promotional product that the customer will never forget!

There is also the Pop-up Choc Box in this range, a product that is very well suited to an advert for confectionary however the shape is very versatile and can therefore be printed to suit your marketing needs.

All of the products in our automatic pop-up range are there to add surprise, fun and interest. They are proven to increase response rates and are much more likely to be retained. The mailer is colourful and chunky making it appealing in the mail stack and it will be passed around for everyone to see its unique action. Make sure you gain the benefits from your promotional product by making it a 3D Pop-up.

For today’s blog I want to explore some of our 3D pop-up products that offer a new and exciting way of getting your product noticed. Breakfast cereals for example are advertised not for their ability to fill your belly in the morning but by the sound that they make – such as snap, crackle and pop, or by the fact that milkmen are break-dancing in the bowl and so on. Well our marketing products have their own snap, crackle and pop too.

Take one of our 3D Pop-ups the Cube; this is a great DM product that will introduce the element of fun and surprise in to your marketing campaign. The shape is very simple making the product extremely versatile allowing any design to be printed on the sides. The product comes with its own mailer and when released jumps out rapidly at the customer and popping out in to its cube shape. The pop-up advanced action surprises the customer and makes it very memorable.

Another product in this range is the Pop-up Pyramid, this has a more specific shape however can still be used for numerous designs. This also has the unique action introducing the element of surprise and adding the shock value. It makes your advertising fun for the customer and offers them something different they will not see in the normal morning post.

There is also the Pop-up House again another more tailor made design but it still offers endless opportunities to your marketing, weather to advertise a shop, restaurant, café, bar, estate agents, mortgages and the list can go on. The Pop-up House is great for numerous promotions and will add exciting in to your advertising campaign.

You can also add holes to these products to make very innovative pen holders that increase the life of your promotion as they are more likely to be displayed with a functional design. Calendars are also a popular one to print on these products as this can mean your promotional product will be displayed for up to a year on your customer’s desk.

In today’s blog I want to talk to you about our fun and innovative pop-up cards. Every pop-up card is custom-made to your design offering a high degree of versatility in what can be achieved with your imagination. The fantastic pop-up cards offer something new and exciting for your customer and are more likely to be remembered than a normal boring promotional leaflet enhancing your marketing campaign.

Take the V-Fold Pop-up Card; this fantastic DM product opens up to reveal an impressive display with a pop-up inside. This pop-up can be any shape you wish, therefore can be used for a number of advertising campaigns making it extremely versatile. The V-Fold can inspire many marketing ideas to make your promotion stand out above all the rest and capture everyone’s attention.

Another Pop-up Card in our range is the Parallelogram, if you want something that will instantly grab the attention of your customer and have a positive lasting effect this is the promotional product for you. The card opens up to reveal a large pop-up and plenty of space for your marketing message. It opens up with instant impact making your product fun and memorable. The pop-up can be designed to suit your promotion and the possibilities are endless making this marketing piece very versatile and a great opportunity to give your customer something different.

All the pop-up cards in our range can be tailor made to suit your marketing needs and to make the most out of your promotional product. So just use your imagination and create an exciting marketing piece that is proven to increase response.

In today’s blog I want to explore publicity products that make successful exhibition handouts. It is essential that handouts hold the customers attention in order to achieve a higher rate of response. We all know as soon as we are handed a promotional leaflet the first thing we do is look for the nearest bin however by making your handout interactive it will stop it from getting discarded so easily as it attracts interest because it is something different to what is usually received.

Take the Starburst Cross; this is a fantastic interactive marketing piece that makes a great exhibition handout. The design of the publicity product is useful for displaying a floor or seating plan and the unique unfolding action will hold the attention for long enough for the customer to read your marketing message.

Another product in this range is the Starburst Mini; this innovative promotional piece is a great idea as a handout because when it is opened it offers an impressive, eye-catching display that will instantly attract attention and make your promotion memorable. The pocket-media will fit neatly in to a pocket or handbag meaning it is also much more likely to be retained increasing the chances of a response. The folding mechanism makes it appealing to the customer and will be passed around for all to see.

There is also the Tripleburst within this range which also puts a modern spin on your promotional handout. The Tripleburst offers a generous amount of space for your promotion and is very versatile. This all purpose publicity piece folds in to a compact packet that will be kept and carried around extending the life of your promotion.

So when making your exhibition more exclusive and wanting to add that something extra to your promotions, the Starburst variations are definitely the products for you!