Here’s another quote from David Ogilvy and it’s one that gets me going! “Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing as demoralizing as a boss who tolerates second rate work.”

 That’s what it’s like at Whitney Woods. We’re always learning and always trying to improve and the better we get, the more enjoyable the work becomes. There’s less hassle, fewer problems and more satisfied customers. The boss doesn’t accept second rate work and the quality maxim breeds nothing but good habits, good service, good work and good customer relations.

 The thing that gets us going is when our interactive marketing products are overlooked in favour of a boring leaflet or booklet. There’s nothing wrong with leaflets and booklets – but you should see some of the mediocre tripe that businesses put out in an effort to gain custom. You need look no further than the stack of mail that landed on your desk this morning to see some of the mundane efforts that are sent in the name of B2B direct mail.

 When you take a look at some of the stunning examples of B2B promotion that have been produced by marketing professionals on our own interactive marketing products you will see why we despair at the other stuff! Take the Delta starburst as an example – produced in the shape of a pansy to match their product. Or the Cinderella Jumpinjax which attracted record attendances to the show. The very effective Synectics  cover dissolver is another great example of good B2B marketing. When you see these, how can you settle for something second rate?

At your next exhibition or event employ promotional material that makes your marketing message fun and easy to take in.   Opt for a funky event giveaway such as the mini double star burst and the interesting starburst action will engage your customer from the off, intriguing them to find out just what your campaign is all about giving your marketing maximum effect.  The mini double starburst opens to reveal two large print areas within that can fold back down in an instant to a neat pocketsize pack so it can easily be taken away and kept at hand for quick reference.

Another promotional keepsake that will stand out form the other exhibition hand outs they’ll receive that day is the Two Pop Box.  The fun and surprising pop up action is a real ice breaker that with invite interest to your stand giving you opportunity to strike up a rapport with potential customers and clients.  A compact pocket size product Two Pop Box is easy to take away but will undoubtedly be pulled back out again back at the office to wow fellow workmates making your marketing even more effective.

We offer a number of products under the umbrella of pocket media, each make great promotional print ideas for use in guerrilla marketing campaigns.  Conveniently compact pocket media products are easily portable and their interactive element means the recipient will really engage with your campaign.  For example the Foldilocks starts out roughly the size of a business card however when opened an intriguing concertina fold opens out to reveal a multitude of promotional print, text and graphics to inform and educate your audience.  This pocket media product is ideal as a guerrilla marketing handout because once passed on to its recipient Foldilocks is small enough to easily tuck in to a pocket or bag.  The convenient format means it’s less likely to be seen as a nuisance and thrown away at the next opportunity by its recipient.  Open the concertina fold again

Pocket media products are also great as conference or event handouts.  Small enough to carry in your pocket, deceptive Little Big Card makes a big impression.  Another compact marketing tool which offers plenty of room for promotional print once open, ideal for use as a conference or event agenda.  When you’ve finished reading Little Big Card then folds back down in to an easily portable format making it hassle free for the delegate to take with them, carry round and keep all important information to hand.

Exhibition advertising and promotion is key to any successful event so make the most of your exhibition marketing efforts with stand out promotional print.  The Flicker Card is an exciting interactive print item ideal for any tradeshow marketing campaign.  Its many pages turn automatically at the pull of a tab enticing people to pour over this intriguing tradeshow product and your marketing message.  Each page offers ample print space to advertise and promote your upcoming exhibition and in a really fun format. 

Another great product for event marketing is the Pull and Push.  The pull out tabs of the Pull and Push offer plenty of room for your marketing message.  Its unusual mechanism adds that extra element of interest and means your exhibition promotion and marketing will really get noticed.  Pull and push works equally well as a direct mail piece or as an exhibition product/handout so makes a great choice for all aspects of exhibition promotion.

A lot of effort is put in to making tradeshows and exhibitions a good and memorable experience on the day, but a well thought out pre-event publicity campaign ensures optimum turnout.  Raise an eyebrow, raise awareness but most importantly of all raise attendance at your next corporate event by sending an intriguing 3D event invite.  With eye catching event invitations you’ll make a great impression from the outset. 

Direct mail products such as the pop up house and pop up castle are ideal as event and exhibition invites, and can also double as great handouts on the day of the show itself.  The instant these direct mail piece are opened, the pop up castle and house spring to life commanding attention. They will certainly spark an interest from their recipient and anyone around them for your upcoming event.