Since 2012 is a leap year it is the perfect time to create striking and effective B2B marketing pieces with a leaping and jumping element.  By adding entertainment to your direct mail items you gain more interest and increase response rates dramatically. 

JumpinJax – Leap Year Promotional Ideas

Every four years a leap year comes around and the Jumpinjax is perfect to celebrate this fact since it has four small cubes that leap from the outer sleeve much to the delight of your customers and clients. This quirky and effective B2B marketing product has plenty of print area on the sleeve, the insert card and the cubes themselves too. Often compared to a Christmas cracker this is in the top-selling chart and it is great fun to both send and receive.

Home from Home Pop-up House

The Pop-up House is a pop-up product that captures immediate attention and focus; arriving in a custom mailer it leaps free as soon as your customer opens it and starts working for you straight away.  Designing the Pop-up House with pen holes in the roof transforms it into one of the most effective B2B marketing products since it will sit on your customers work station for a very long time indeed.  Make this one of your leap year promotional ideas and you can guarantee it will still be reminding your customers about your company long after 2012 has been and gone.

Pop-up Gems Shine Every Time

A leap year traditionally is a time when a lady can propose to her beau so how about designing your leap year promotional ideas as Pop-up Gems?  There are a variety of shapes and all make an impact as they jump free from their customised mailers carrying your company details and message.  These are effective B2B marketing products due to their novelty value and are a full carat for increasing response rates for you.

More inspiration, photographs and videos at popupmailers

Make your drink promotions stand out from the crowd with creative and eye-catching bottle dressing products.  Whether you choose a traditional style of bottle collar or go for a trendy and attention-grabbing bottle collar you can rest assured that you mix the perfect cocktail for increased sales:

Traditional Bottle Cone – All-round Success

Sitting snugly around the bottle neck the Bottle Cone is an effective drinks promotional idea for your next liquor marketing campaign.  The product has a 360 degree display area and plenty of print area for your marketing message which is why it is the most popular product for high volume liquor marketing.  Another very popular bottle collar is the Bottle Tower; this product is more square in design with sloping sides and in my opinion is a more formal shape. Whichever you choose you can expect to have your bottles flying off the shelves in no time at all.

Hang onto your Customers

Another extremely effective drinks promotional idea is the Foldilocks Bottle Hanger.  This is a product which lends itself perfectly to promoting brand loyalty and repeat custom since it has perforated panels which you can design as tear-off discount coupons if you so wish.  The design is such that the Foldilocks Bottle Hanger simply slips over the bottle neck and looks like a mini brochure.  Row after row of bottles sit on the shelves but your bottles with the Foldilocks Hanger will stand out and simply beg to be investigated further.  Feedback has been tremendous from this product and repeat business is the order of the day due to its success.

Wrap up your Sales with a Bottle Bow

You may prefer to decorate your bottle necks with more flamboyant and trendy designs such as the Bottle Bows and we have many in the range to choose from. All slip onto bottle necks in seconds and turn an ordinary bottle into something unique and interesting.  Valentines Day and a Leap Year is approaching and this reminded me that the Luvvy Label has played a major role in a great number of effective drinks promotional ideas for what I call “pink fizz”.  For your next drinks marketing campaign take a look at the whitneywoods selection of bottle hangers and bottle bows you can be celebrating with phenomenal sales and increased brand loyalty.

For more ideas see whitneywoods and popupmailers

I can almost hear you shriek “What?” – we are only in January and you are talking about Christmas Cards for this year. Well yes I am because there is no better time to create a design for 2012 than when Christmas is still in your mind.  If you want your Christmas Cards to have a wow factor then read on for some tremendous products:

Versatile and Novel Pop-up House

The Pop-up House is a terrific format for a Christmas greeting that is very novel and appealing. It arrives with your customer in a chunky mailer and it leaps free as soon as opened.  There are lots of ideas for your print, successful examples have been a stable, Santa’s Grotto, a reindeer stable and a snow covered cottage.  The Pop-up House will sit on your customers desk proudly broadcasting your  Christmas message and at the same time reminding them of your company details.  Often the Pop-up House is kept long after the festive decorations have been taken down which is why this makes a top class alternative festive greeting.

Pop-up Diamond – Full Carat Greeting

The Pop-up Diamond is another surprising product that leaps free when the custom mailer is opened and catches full attention immediately.  You can also have a stylish metallic loop attached which means it doubles up as a Christmas decoration too.  The Pop-up Diamond is very popular and creates a talking point with co-workers and colleagues due to its innovative design and uniqueness.  There is plenty of print area to enable you to thank your customers and suppliers and wish them a very happy holiday period. You need business to business Christmas cards that stand out and this will certainly do that for you.

Jumpinjax – A Cracker of a Product

The Jumpinjax is a cracking little product and is a great way to send a festive greeting. This product has four small cubes that bounce out when the tray is opened rather like a Christmas cracker.  There is ample space for your customised print on the insert card and outer sleeve in addition to the cubes.

For business to business cards with a wow factor these are fabulous. This item also has a great reputation as an Event Invitation.

For more Christmas marketing ideas see popupmailers and christmasmarketing

Are you on the wind-down for the Christmas Holidays? Will you return to work within the New Year with a renewed zest for your marketing campaigns and advertising promotions?  If so you need direct mail advertising products and a creative marketing strategy that you can rely on to increase response rates and generate extra sales. I have some fabulous ideas that will amaze and amuse your customers and get your New Year off to a flying start:

Pop-up Products are Versatile – Refreshing Ideas

The pop-up products are great aren’t they?  They surprise your contacts with the vigorous way they leap from the custom mailers which is great for direct mail advertising but did you know there are many ways that they can benefit business?  Sometimes we do not see the different ways of using the same product; we are blinkered so try to put a square peg only into a square hole when often it is much more pleasurable to try the other shapes!  All the pop-up products are ideal for direct mail campaigns and you already know that but did you know that they also make great Event Invitations? They arrive with such gusto that they cannot be ignored and you can rest assured that your RSVP will be acknowledged.  What about Desk-top Calendars and Pen Holders?  Most pop-up products are easily adapted into desk-top novelties which will sit on desks for a long time working for your company or organisation each and every working day. The pop-ups are products you need to add to your creative marketing strategy.

Trade Show Give-aways – Add an element of Surprise

Have you thought about using the pop-up products for trade show and exhibition promotional products?  Maybe not but in my experience the Springbox and Two-Pop make perfect little novelties that add an element of amusement to the carrier bag full of brochures and pamphlets your visitors have collected along the way.  I have done this myself, I have returned to the office with the obligatory bag of piles of flyers and business cards – but if there is something that really catches attention it makes me investigate even more. 

If you would like to see more information take a look at popupmailers

Are you looking for a professional and attention grabbing direct mail product? Then look no further than the Dissolving Picture range – superb products offering perfect marketing solutions for any campaign.  Open up the window and take in the stunning views and watch your response rates soar with these superb eye-catching and tactile designs. 

Open up - Cover Dissolve    

With this design the picture changes as you lift the cover; hence Cover Dissolve.  The standard size of the Cover Dissolve fits into a DL envelope; however we have made custom shapes and sizes and have been involved with designs to suit various advertising campaigns. “Before and after” is an obvious choice with the Cover Dissolve and successful examples I can think of that we have been involved with are for the Cosmetic Surgeons and Orthodontists.  Simply by opening up the cover your story begins and you can create marketing solutions to suit any occasion.

A Simple Tab Changes the Dissolving Picture 

The Dissolving Picture is a novel idea and in this instance you pull a tab to change the picture.  Being very tactile it offers the very best marketing solutions for many occasions and in addition to a direct mail piece it has worked successfully as a moving announcement card, a trade-show giveaway and even an event invitation.  As an event invitation it was for a company celebrating new ranges in their products and holding a product launch - feedback from this design was excellent, so much so that the same theme, the dissolving picture has been used for a direct mail campaign.

Double Dissolver Interactive Mailer

As the name suggests this style has not just one but two pictures that change – double the delight when your customer receives it! Obvious phrases come to mind – “now you see it, now you don’t” “Up and down”, “now and then” – in fact the list is endless with these amazing changing picture marketing solutions. Available in different sizes the Double Dissolver is certainly up there in the top charts for attention grabbing and is one of the very best interactive mailers.

For more ideas and demo videos see whitneywoods and popupmailers