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Custom Mail Packs Will Capture Customer Attention.

July 23rd, 2010 by admin

mail targetIn this blog I want to show you another section on our newly re-vamped mail by hand website. I have looked at hand enclosing, direct marketing products and the services we have to offer, however I have not yet told you about our custom mail packs that will put that something extra in to your marketing and will go even further to make your promotion stand out above all the rest.

It is well known that when the morning post is received in the office with a stack of white envelopes piled high that some are opened and immediately discarded and some not even opened at all. This means that if your promotion is amongst them it has been a waste of time and money sending it out. We have a solution that will increase the chances of your mail shot getting opened and make your mailer memorable. This can simply be done by offering an innovative alternative to the normal, boring envelopes that are usually received and making the mailer attractive.

A prestigious pack is bound to grab the customer’s attention and tempt them to open it as it makes the information it is holding look important and exclusive. It will be noticed in the stack as colour can be added and it can match the design of your marketing message inside.

There are three crucial points when it comes to making your direct mailer a success, these are that the mailer will instantly grab your customers attention, then holding their attention for long enough to achieve product interest and recognition and finally if they will remember your mailer. A custom mail pack is very likely to reach the first goal and will then make the other two goals more achievable. This great marketing idea is bound to be a success and will leave your customers with a positive and lasting impression.

Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Direct Marketing Ideas, Mailing House News, Marketing News, Marketing applications, Print Finishing News, Promotional appications, Website news | No Comments

Triangular Based Pop-up Products Make Great Seasonal Promotions.

July 14th, 2010 by admin

Pop-up PyramidsToday I want to explore pop-ups based on triangles. The triangular based products are pop-up polyhedrons that are made out of ten, twelve or fourteen triangular panels. All make fantastic pop-ups, including a pyramid and gem shapes. The automatic pop-up action makes these products brilliant B2B direct mailers as they introduce the element of surprise in to your promotional campaign and spark interest which is crucial for a mail shot.

These products are also great for Christmas marketing purposes. They are all very popular around this time of year as the shapes of the pop-ups resemble Christmas decorations. Take the Pop-up Pyramid, it has four sides and is extremely popular as a Christmas tree and works very nicely with that design. We can mail it out for you and it will be displayed on desks spreading the Christmas spirit and displaying your festive marketing message.

Also take the Snowflake; this has fourteen triangular faces. Although it does not look much like a snowflake, that design was printed on the shape in the first year of producing it so the name has stuck. Adding a gold or silver loop to the top of the shape transforms this pop-up in to a decoration. This is a great promotional piece with plenty of room to display your promotion.

Another product in this range of triangular based products is the Diamond Pop-up; this shape has ten faces. The Pop-up Diamond is also a popular seasonal promotional product as it can be used as a decoration at Christmas or a lantern for Halloween.

All of these products make extraordinary marketing pieces. The pop-up action makes them unique and exciting. They all come with their own mailer so look more attractive and chunky in the post making them appealing. These products are also very versatile and can be used for many events in any season for example they make compelling corporate Christmas cards and are punchy at product launches, they even can be used for innovative invitations.

Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing News, Marketing applications, Print Finishing News, Promotional appications | No Comments

Promotional Face Masks - Show your Funny Face at your Next Corporate Event.

July 9th, 2010 by admin

Promotional Face MasksIn my blog today I am going to talk about the promotional face masks we create. They are used mainly in an event context and can be made in any shape to suit your event.

 

We do face masks for Christmas parties with our Santa face mask and for Halloween with a scary face mask. We can do a face mask for any event or holiday. Experiment with these to do different ideas. The promotional face masks are very versatile and add great fun to your event. In the past we have made masks for retirement parties, when an important member of staff has retired we do their face on a mask for all the staff to wear bringing amusement to a specific occasion. We have also done masks for football club events, making masks of Mark Hughes’ face when he was the Blackburn Rovers Manager and the face of the club’s star Turkish International, Tugay, when he retired from the game.

 

We also have face masks that can just be for fun. The Lion face mask can be used at children’s parties and fun houses for kids. These masks are pure entertainment value and can be created to fit your requirements.

 

These promotional masks are a great way to add that something extra to your corporate events, parties or holiday seasons. Put some light-hearted spirit in to your campaign with one of these simple but effective promotional face masks.

Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Marketing applications, Print Finishing News, Promotional appications | No Comments

Make your Customers Feel Exclusive By Giving Loyalty Cards in a Unique Carrier

July 8th, 2010 by admin

Parallelogram Card CarrierIn today’s blog I am going to look at a selection of products from our range of promotional card carriers. These products add a level of exclusivity to the act of presenting a loyalty card to your customer.

 

One of these card carriers is created in the style of an extender card. The Extender Card Carrier. The carrier extends to almost double its size creating masses of room for your information and carries the card in the extended section. This is great for loyalty or membership cards as it makes the customer feel valued when they receive the special carriers.

 

Another of the great promotional card carriers is the Starburst version. This comes in a handy pocket-size with the card tucked away neatly in one side and the other side opens up to reveal an impressive display of space for your promotional message in a starburst.

 

The other two products in this range are the Parallelogram Card Carrier and the Pop-up Card Carrier. The Parallelogram Card Carrier opens up displaying the card inside with a backdrop for your promotion. This is a great way to display a gift card and make it seem extremely exclusive. The Pop-up Card Carrier is very similar to this, it is a slightly larger design and the card pops-up in the middle of the card. A great marketing piece with plenty of space for your info and adds a superior feel for the customers.

Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing applications, Print Finishing News, Promotional appications | 1 Comment

Pop-Up Cards Offer New And Exciting Alternatives for your B2B Mailer.

July 7th, 2010 by admin

Open-Mouth CardsIn this blog I want to discuss a selection of products from our range of pop-up cards. They bring something different to your average B2B mailer and introduce the element of fun and surprise to create a compelling campaign.

 

Your B2B mailer needs to attract your customers attention as soon as it is opened so they go on to read it and achieve product interest and recognition. Take the 3D Pop-up Card. This product is a fantastic promotional mailer. When it is opened a 3D object pops out of the card putting all the main focus on your campaign and keeping the customer opening and closing it. The fantastic pop-up display inside the card instantly surprises the customer, just add a punchy promotion and see for yourself the pop-up card work its magic.

 

Another pop-up card in our range is the Open-Mouth Card. This pop-up will add humor to your promotion as the unique action of the card captivates everyone. This simple but effective technique will make it difficult to put down. This brilliant new promotional card will be like a breath of fresh air in to your marketing inspiring lots of creative ideas. The Parallelogram Pop-up Card is very attention grabbing, when the card is opened it displays a pop-up picture that draws everyones eye to your marketing message. It has plenty of space for the display and adds that little bit extra to your advertising campaign. It is great to keep the customer intrigued and the style of the card makes it very versatile

Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing News, Marketing applications, Print Finishing News, Promotional appications | No Comments

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