Are you looking for Parking Discs that are sturdy, hard-wearing and easy to use?  Or maybe you are looking for Recycling Discs that are simple to use and encourage much more recycling from the residents?  If so you need look no further than the popupmailers products.

Perfect Parking – Lots of Space  

The main product features of the Parking Discs are the fact that they are extremely durable with an easy to set and view clock.  Parking Discs get handled a lot so they need to be sturdy yet it is also important that they are simple to use.  This is why the Parking Discs from popupmailers are in use on a daily basis nationwide and beyond.  They are all manufactured to BSI guidelines for local government schemes making them a perfect choice every time.  There is lots of space for extra message on the Parking Discs and Parking Permits without detracting from the platform of the disc whatever size and design you require.

Recycling Wheel Charts – Increasing Waste Awareness

These days all local government recycling schemes need resident awareness about what goes where and this is where the popupmailers Recycling Discs have taken off.  The most popular design is the one with photographs of what goes where since they are so easy to use and view by everyone.  The discs clearly indicate where all items for recycling should be put and makes the whole process of sorting rubbish much more pleasurable too.  Specially designed with the user in mind often a magnet is placed on the back so that it can be placed on a fridge or a small chain is added to enable it to be hung in a convenient place. You are completely in charge – your colours, your photographs and your design to suit your requirements. 

For more information, photographs and demo videos see popupmailers 

The best marketing campaigns are the ones that “pack a punch” and by this I mean the ones using creative direct mail pieces with a wow factor.  If you don’t capture attention immediately your message could well end up in the recycling bin in seconds.  To ensure that your communication reaches your target audience you need creative direct mail pieces with amusing elements.

Box Clever with Chunky Mail Pop-up Box

The Pop-up Box or Cuboid as it is sometimes referred to, is a first class direct mail piece and has played the key role in some of the very best marketing campaigns according to the feedback received.  Easy to design your artwork and providing an ideal platform for direct mail advertising the Pop-up Box is sent in a customised mailer which is eye-catching and attention grabbing in the post tray.  This means that rather than being dismissed as “junk” it is perceived as a more substantial product and will reach your desired contacts desk.  Once the mailer is opened the Pop-up Box leaps free much to the delight of your customer and co-workers alike. 

Coin in with a twist

Adapting your Pop-up Box to be a money box is a delightful way of creating a product that becomes a central feature in your customers’ workplace and a constant reminder of your company.  Creative direct mail pieces such as the Pop-up Money Box are perfect for encouraging “office banter” and more focus on your company details.  This idea has taken off really well and successful advertising has been reported when designed as a “fines box” for who missed their turn on the coffee run, a “swear box” and also as a “charity box” – a penny a day for the local hospice. 

Round up Your Response Rates

You may prefer the Pop-up Ball instead for your next marketing campaign; this product is also sent in a chunky mailer and bounces free on opening.  Add pen holes and you have a desk-top product that will stay with your customers for a very long time indeed.  Whichever format you choose your pop-up products will create a lasting memory and you can rest assured that your creative direct mail pieces are working for you.

For more creative ideas for the best marketing campaigns see popupmailers

Since 2012 is a leap year it is the perfect time to create striking and effective B2B marketing pieces with a leaping and jumping element.  By adding entertainment to your direct mail items you gain more interest and increase response rates dramatically. 

JumpinJax – Leap Year Promotional Ideas

Every four years a leap year comes around and the Jumpinjax is perfect to celebrate this fact since it has four small cubes that leap from the outer sleeve much to the delight of your customers and clients. This quirky and effective B2B marketing product has plenty of print area on the sleeve, the insert card and the cubes themselves too. Often compared to a Christmas cracker this is in the top-selling chart and it is great fun to both send and receive.

Home from Home Pop-up House

The Pop-up House is a pop-up product that captures immediate attention and focus; arriving in a custom mailer it leaps free as soon as your customer opens it and starts working for you straight away.  Designing the Pop-up House with pen holes in the roof transforms it into one of the most effective B2B marketing products since it will sit on your customers work station for a very long time indeed.  Make this one of your leap year promotional ideas and you can guarantee it will still be reminding your customers about your company long after 2012 has been and gone.

Pop-up Gems Shine Every Time

A leap year traditionally is a time when a lady can propose to her beau so how about designing your leap year promotional ideas as Pop-up Gems?  There are a variety of shapes and all make an impact as they jump free from their customised mailers carrying your company details and message.  These are effective B2B marketing products due to their novelty value and are a full carat for increasing response rates for you.

More inspiration, photographs and videos at popupmailers

With fun folds and ingenious paper engineering techniques you can create your best ever attention-grabbing marketing products. It is a proven fact that the more interactive a product is the more focus it gains on receipt and the information is retained for much longer too.

Starbursts Bursting with Potential

The Starburst Fold products are available in a variety of sizes and shapes; the folded sheets inside hard-wearing covers are very showy as they open up rather like a flower.  It would take me too long to chat about how these products have played key roles in marketing and promotional campaigns so I will simply give you a few examples of how they have been designed: trade show give-aways, event invitations, attention-grabbing marketing products, direct mail campaigns, tourist booklets, product launches and even bottle hangers.  The Starburst Folded products are top class paper engineering techniques; my favourite is the Circular Starburst.

Carry and Keep for Reference

The Carry and Keep Card is exactly as the name suggests – an attention grabbing marketing product that your customers and carry and keep.  This product is available in A7 which makes it perfect for slipping into a pocket or a handbag for easy reference.  The outer cover is hard-wearing and protects the inner sheet which unfolds to reveal double-sided print A3 size.  There is so much room for your custom printing and your marketing communication making the Carry and Keep a very popular item from the paper engineering techniques range.

Nostalgic and Playful

The Fortune Teller or Cootie Catcher as it is also known takes its lead from the playground days we of a certain age will remember.  Such fun was had with the folded paper – who had to kiss David at break time, who had to skip around the school etc.  For an attention grabbing marketing product the Fortune Teller will not have forfeits of course but you can have so much fun with your message and it is a cost-effective way to use paper engineering techniques.  

For more information and photographs see popupmailers

A recent study showed that direct mail continues to have a valuable presence in brand communications; e-mail marketing has its place but clogged up and overflowing in boxes mean that many e-mails are never read.  Surprising and effective direct mail products are a top choice for brand communications and I will share some ideas with you here today.

Pop-up Products Create Impact

Pop-ups are effective direct mail products since they arrive in a chunky customised mailer and they bounce out as soon as opened.  This always surprises your customers and creates a talking point in the workplace.  These products are perfect for brand communications and brand loyalty; they sit on your customers’ workplace for a long time after receipt, working for you all the time.  Some pop-ups lend themselves perfectly to having pen holes and/or a printed calendar too which extends their longevity and “keepability” even more.  You can choose from many sizes and shapes, and there will be one perfect for your next brand communications campaign.

Extending Effective Direct Mail Products   

You may require a product that extends for your brand communications and the Sideshooter is a terrific item with an element of surprise and a great amount of print area too. As the product is removed from its custom mailer two arms shoot out from the main body simultaneously.  This is very entertaining and obtains full focus on your brand communications. One company is reporting a successful brand loyalty campaign by using the Sideshooter for a staged promotion. Already having designed two Sideshooters and a third in production he has found his customers asking when the next one will arrive.

Plan your 2012 Direct Marketing Projects Now

Planning and designing your direct mail products for 2012 is great fun; the only problem will be deciding which items to choose from the vast array of brand communication ideas.  Amusing and interactive products always work best and with this in mind you may like the Interloop Mailer.  This always reminds me of the Rubik Cube, your customer turns, turns and turns again to reveal the full message and picks it up again and again because of its entertainment value.  The Interloop Mailer is a terrific brand communications idea with excellent feedback every time.

For more ideas and inspiration see popupmailers