In 2011 Whitney Woods introduced a pocket-sized range which was primarily for the Tourism and Events Sector.  However due to the novelty value and “carry and keep” qualities these products are now in the top selling charts and are successfully designed for a variety of uses.

Unfold a World of Opportunity with the Foldilocks 

The Foldilocks is a mini booklet format that has great print area and folds up into a pocket sized marketing product.  I like the Foldilocks because it has perforated panels and these can be used for issuing discounts and coupons which can contribute towards brand loyalty campaigns.  The panels are secured in sturdy outer cover that has a locking tab to prevent damage.  After much success in the Events and Tourism sectors marketing professionals saw the advantages of using products that can be carried in a pocket or handbag and as such the Foldilocks has entered the top selling chart as a portable marketing product. Available in A7 and credit card sizes you choose the perfect layout for your project and away you go.

Carry ‘n’ Keep – Exactly as the name suggests

My ultimate favourite in the range is the Carry ‘n’ Keep; This is A7 in size and is hard-wearing covers that house an A3 folded sheet – wow all that printing area and it can still be carried in your pocket! As a Tourism product its success revolved around the fact that advertising space could be sold making the product completely self-funding!  As a Trade-Show and Event give-away there is ample printing area on both sides for your promotion and the Carry ‘n’ Keep will be exactly that!  Carried away and kept for future reference.  Recently a large furniture chain used the Carry ‘n’ Keep for a mailing campaign to past and present customers with lots of special offers and opening times at different stores on. Feedback was excellent.

Starbursts – Flamboyant and Theatrical

If you need something more vibrant and showy the Starburst Fold products will be right up your street. Now available as credit card sized or A7 these are becoming exceptionally popular for direct mail campaigns, event invitations and mini booklets.  They have been around for a while for tourism and local authority maps and town plans and are now bursting into life as pocket sized marketing products with zest and kudos.

For more pocket sized products and other ideas see whitneywoods

Are you on the wind-down for the Christmas Holidays? Will you return to work within the New Year with a renewed zest for your marketing campaigns and advertising promotions?  If so you need direct mail advertising products and a creative marketing strategy that you can rely on to increase response rates and generate extra sales. I have some fabulous ideas that will amaze and amuse your customers and get your New Year off to a flying start:

Pop-up Products are Versatile – Refreshing Ideas

The pop-up products are great aren’t they?  They surprise your contacts with the vigorous way they leap from the custom mailers which is great for direct mail advertising but did you know there are many ways that they can benefit business?  Sometimes we do not see the different ways of using the same product; we are blinkered so try to put a square peg only into a square hole when often it is much more pleasurable to try the other shapes!  All the pop-up products are ideal for direct mail campaigns and you already know that but did you know that they also make great Event Invitations? They arrive with such gusto that they cannot be ignored and you can rest assured that your RSVP will be acknowledged.  What about Desk-top Calendars and Pen Holders?  Most pop-up products are easily adapted into desk-top novelties which will sit on desks for a long time working for your company or organisation each and every working day. The pop-ups are products you need to add to your creative marketing strategy.

Trade Show Give-aways – Add an element of Surprise

Have you thought about using the pop-up products for trade show and exhibition promotional products?  Maybe not but in my experience the Springbox and Two-Pop make perfect little novelties that add an element of amusement to the carrier bag full of brochures and pamphlets your visitors have collected along the way.  I have done this myself, I have returned to the office with the obligatory bag of piles of flyers and business cards – but if there is something that really catches attention it makes me investigate even more. 

If you would like to see more information take a look at popupmailers

Are you looking for a professional and attention grabbing direct mail product? Then look no further than the Dissolving Picture range – superb products offering perfect marketing solutions for any campaign.  Open up the window and take in the stunning views and watch your response rates soar with these superb eye-catching and tactile designs. 

Open up - Cover Dissolve    

With this design the picture changes as you lift the cover; hence Cover Dissolve.  The standard size of the Cover Dissolve fits into a DL envelope; however we have made custom shapes and sizes and have been involved with designs to suit various advertising campaigns. “Before and after” is an obvious choice with the Cover Dissolve and successful examples I can think of that we have been involved with are for the Cosmetic Surgeons and Orthodontists.  Simply by opening up the cover your story begins and you can create marketing solutions to suit any occasion.

A Simple Tab Changes the Dissolving Picture 

The Dissolving Picture is a novel idea and in this instance you pull a tab to change the picture.  Being very tactile it offers the very best marketing solutions for many occasions and in addition to a direct mail piece it has worked successfully as a moving announcement card, a trade-show giveaway and even an event invitation.  As an event invitation it was for a company celebrating new ranges in their products and holding a product launch - feedback from this design was excellent, so much so that the same theme, the dissolving picture has been used for a direct mail campaign.

Double Dissolver Interactive Mailer

As the name suggests this style has not just one but two pictures that change – double the delight when your customer receives it! Obvious phrases come to mind – “now you see it, now you don’t” “Up and down”, “now and then” – in fact the list is endless with these amazing changing picture marketing solutions. Available in different sizes the Double Dissolver is certainly up there in the top charts for attention grabbing and is one of the very best interactive mailers.

For more ideas and demo videos see whitneywoods and popupmailers 

To impress your customers and ensure that your message is opened, read and responded to you need to grab attention and keep it with dynamic and interactive products. If an item has a surprise element or is very tactile your customer will retain the information more and also share the experience with others which extends your advertising profile too.

Shining Example of a Pop-up Product

The Pop-up Lantern is a quirky and most unusual product that captures attention and creates a talking point every time.  It is an adaptation of the Pop-up Ball; it is slightly smaller and has the addition of handles.  The Pop-up Lantern has been a key player in many successful marketing campaigns for a diverse range of products and services; my favourite was when it was designed as a direct mail piece for a large lighting manufacturer. 

Glamour and Prestige Pyramid 

The Pop-up Pyramid is another automatic pop-up product with a flair for grabbing attention and keeping it.  Direct mail products with such a striking surprise element are second to none and the pyramid shape is one of my favourites.  I always think of the Pyramids in Egypt, their stature and grandiose and your customers will be reminded of the strong construction and building up a brand loyalty relationship with your company.  You can if you so wish add pen holes to one face to transform it into a very novel and unusual desk-top pen holder.

Push and Pull – Very Tactile and Works Well

The Push ‘n’ Pull is a distinctive product that grabs attention immediately and is always picked up again and again – a very playful item indeed and with lots of print area too. The main feature is that as your customer pulls a tab at one end the other end comes out simultaneously when least expected.  With good graphic design you can come up with a truly magnetic and ingenious product that will be perfect for trade-show give-aways in addition to direct mail products.

For more inspiring and unusual designs see popupmailers and whitneywoods

An easy way to capture attention and impress your customers is with dynamic and unusual Pop-up Cards to communicate your marketing message, moving office announcement or event invitation. Available in a variety of innovative designs the Pop-up Cards are flexible and eye-catching.

Tailor-made to meet your Requirements

The 3-Dimensional Pop-up Cards have the main display at the centre-fold and are very striking indeed. Creating your unique design you can have a bespoke Pop-up Card for your individual needs that will get you noticed.  Suitable for Business to Business communication for any occasion these products work well for you and will be shown to others which adds to your advertising profile too.

V-fold Wow Factor

For a product with the Wow Factor the V-fold Pop-up Card is a glamorous and charming design and lends itself perfectly to a Corporate Event or Trade Show Invitation.  This design will not be ignored and will not end up in the recycle bin as “junk mail” along with other boring flat mail.  Draw attention to your message in an easy and stylish way with the V-fold Pop-up Card.

Prestigious Pop Top Card

The Pop-top Card is a novel design and captures attention especially when customised to meet your individual requirements. Add kudos to your message with a bespoke Pop-top Card and stand out amongst the crowd.

Parallelogram Stands Out

This is my favourite style of Pop-up Card since it draws attention and focus to your message immediately on opening in a bold and captivating fashion.  Let your creative juices flow and come up with something your customers will remember and respond to.  You can easily direct focus to your company and your message with the Parallelogram Pop-up Card.

Turn Around your Response Rates

The Bobbin Duck is an example of the interactive cards where the motion is achieved by turning a wheel at the side.  In this instance the duck bobs up and down on the water but you will have your own ideas incorporating a similar style.

For more ideas and demo videos see popupmailers