Bonfire Celebrations will be taking place this week and for explosive results from your direct mail campaigns you need creative products that will not only capture attention but keep it.  To keep the embers burning you need cardboard engineered products that will be kept for a long time and shown to others. I have some ideas here that will increase response rates and keep your company in focus:

Push ‘n’ Pull – Push up your Response Rates   

This is a product that entertains and amuses at the same time as passing on your business communication. To reveal the full message your customer has to pull one side of the Push ‘n’ Pull and when doing so the other side comes out simultaneously.  By pushing it back in both sides retract together.  The Push ‘n’ Pull is a perfect direct mail product with a great amount of print area and very entertaining qualities.  It is available in different sizes and versions and has played a key role in many advertising campaigns for high profile companies with dynamite results.

Glowing results with the Pop-up House

There really is no place like home and here is a product that portrays a warm glow and a comforting factor.  The Pop-up House is a novel and quirky product with great potential for direct mail campaigns and so much more.  There is a large amount of area for your customised print and you can even add pen holes or a coin slot to the roof for extra gunpowder to your campaign. The Pop-up House bounces into action as soon as the mailer is opened which is a great surprise and delight for your customers and creates a talking point straight away. 

Vision and Versatility with the Telescopic Box

The Telescopic Box is a product that extends to 720 mm and is a superb product for grabbing attention. It is a box within a box and you can even add a call to action card or a small sample product to the box if you so wish.  Feedback is phenomenal and response rates are at inferno rates with this product.  There is so much printing area and this is an ideal product to choose for your next direct mail marketing campaign.

For more information and ideas see the website popupmailers

This is the time for Halloween parties and celebrations and before we know it Christmas will be here too.  Whatever events and parties you are promoting you need to know that your target audience receives their invitation and actions it. For Trade Shows and Exhibitions you need to increase footfall and for Corporate Events and Gala Balls you need to capture the attention of your invitees.

Pop-up Box is both a Trick and a Treat 

The Pop-up Box (or Cuboid) is delivered to your contacts in a customised mailer and the product leaps free as soon as the mailer is opened.  This is the “trick” part because it is most unexpected and is “spooktacular” for grabbing attention immediately. The treat part of the Pop-up Box is that it will sit on your contacts desk serving as a constant reminder of both the event invited to and your company details too.  Add a coin slot and you will create an amusing  desk-top product that will be used long after the party or event has been and gone.

Monster Potential with the Extender Card   

The Extender Card is the skeleton for direct mail products and event invitations, here are the bones and you simply add your customised print and away you go.  You can create an attention-grabbing product that will keep your competitors in the ghostly shadows.  As your contacts pull the tab the Extender Card triples in size which and they are captivated and mesmerised. There is a monster amount of print area available with this product and you can sit back and wait for the responses to come in without casting a spell.

Fancy Dress Face Masks provide Novelty Value 

For a real party feel to your trade-show give-aways or even to use as an Event Invitation the Face Mask is really a superb cauldron recipe for grabbing attention and creating a talking point.  Recently a corporate company was celebrating an anniversary and they sent out Face Masks as an invitation and continued the theme throughout the party with eye masks on the tables etc.  The feedback was hauntingly good and the responses can in within days of sending the invitations out.  If you dare to be different the Face Masks are great for any occasion where you want to add a party and carnival feel to it!

For more ideas and information see the website popupmailers

It is the time of year in the UK when traditionally we celebrate Guy Fawkes Night or Bonfire Night as it is more commonly known.  Guy Fawkes, a member of the Gunpowder Plot was arrested for guarding explosives under the House of Lords.  By adding explosive and surprising elements to your marketing campaigns you will ensure that your customers take notice of your message at the time of receipt.  As with Guy Fawkes your products will ensure that your company remains in their memory for a long time after too.

Volatile Pop-up Pyramid

The Pop-up Pyramid is a volcano-like shape and is a very novel and attention-grabbing product for direct mail marketing campaigns.  It has plenty of area for your customised print and the fact that it explodes from the mailer as soon as your customer opens it adds to the appeal of this pop-up product.  For a direct mail campaign with flaming results choose the Pop-up Pyramid.  You can even add pen holes to one face of the product rather like “wine-rack” style and stoke up extra longevity for your product; the Pop-up Pyramid will be kept anyway, however by adding pen holes you transform it into a workplace pen pot that will be used every day.

A Penny for the Guy Money Collection Box

The Pop-up Money Collection is increasingly becoming popular as a very quirky and showy product.  It was a tradition for children to make an effigy of Guy Fawkes to burn on top of the Bonfire and they would parade the streets requesting a “penny for the guy”. The money collected was used to buy fireworks.  Your Pop-up Money Collection Boxes can be designed for serious causes to raise money for charities or for fun and office banter, for example “swear box” or “fines” box.  Add a twist to your marketing campaigns with a dynamic and innovative money box that leaps into action as soon as the mailer is opened.

Fire Crackers Jumpinjax 

Working along similar lines the Jumpinjax is four small cubes that jump free when your customer removes the slide out tray.  They always remind me of fireworks and fire crackers and are a favourite marketing product of mine.  They are first class products for marketing campaigns, event invitations, trade-show give-aways or just because! We have recently designed a Jumpinjax for a customer who wanted to portray their star rating and adding an extra cube – five stars - five cubes – perfect for their direct mail campaign.

For more ideas to blow your customers away please see the website whitneywoods

Keeping your company in focus is easy with creative and interactive products.  Pamphlets and letters often end up in the bin before reaching their intended target.  However with dynamic and attention-grabbing designs your direct mail campaigns will be successful and generate increased response rates.

Flicker Card – Interactive and Playful

The Flicker Card is available in different sizes and is a playful and captivating product.  The inner sleeve hosts a folding mechanism and when your customer pulls a tab they flow through revealing your full message.  There is a great amount of print area on the Flicker Card and it is a “can’t put down” product with lots of potential for your marketing message.   This product has played a successful role as a B2B creative marketing solution for direct mail and trade show give-aways too.

Telescopic Box – Extends to 720 mm

This is a very interactive product and my ultimate favourite creative marketing solution since your customer has to extend the Telescopic Box to read the message and is always amazed and captivated by it.  Having an option to place a call to action or a small gift or sample in the box itself makes it a popular product to send for the festive period – adding a small gift voucher is a wonderful way to thank your customers and much better than just a Christmas card.

Push up Pen Pal – Works for you every day

The Push Up Pen Pal range is a variety of pen pots that are erected easily in one easy action, keeping your customer focussed on your company. Once set up they hold pens, pencils, scissors and much more working as a constant reminder of your company details, products and services.  There are different designs and shapes available, my particular favourite is the Square Push up Pen Pal with Header – the Header Card is a chance to broadcast more information and makes it very eye-catching for visitors and co-workers too which extends your advertising profile greatly.

For more ideas and demo videos see the website popupmailers and for Christmas ideas see the website christmasmarketing

Make your promotional and marketing campaigns work by using innovative and unusual pop up mailers that will impress your customers and become part of their desk-top in seconds. By using pop up mailers for your creative promotions you can rest assured that your company is in your customers focus for a very long time indeed.

Charming and Versatile Pop up Ball

The Pop up Ball is a wonderful product for capturing attention and keeping it.  Everyone views a ball as a playful object and this is exactly what is conveyed with the Pop up Ball.  It is extremely amusing as it leaps from the custom mailer where it has been compressed and springs into life with an unrivalled vibrancy and energy that will have your customers completed flabbergasted and surprised. There is plenty of room for promotional print and you can even add pen holes to create a desk-top pen tidy that will be used for a very long time indeed. The Pop up Ball also has twelve faces which makes it an ideal platform for printing a calendar on.  This is an all-year round unusual pop up mailer but is especially popular as an alternative Christmas greeting.

Boxing Clever with Pop up Cuboid Mailers

The Pop up Cuboid is one of the best-selling pop up mailers for grabbing attention; it has a great amount of print area and also makes an impressive pen holder.  But you can create promotions which are even more unusual by adding a coin slot and sending as a money box.  This is so unusual that it creates office banter and promotes your company to co-workers and visitors too, extending your advertising profile greatly.

Jump to it Pop up Mailer with Attitude and Charm

The Jumpinjax is my ultimate favourite product, your customer will be amazed when they slide the tray out and four small pop up cubes dance out carrying your marketing and promotional message.  Full of fun and liveliness your customers take notice of your communication and retain it too.  This is absolutely perfect to design as a direct mailer, event invitation, trade-show and exhibition give-away and during the festive period an alternative festive greeting card for B2B promotions.

For more popupmailers and creative promotion ideas see the website whitneywoods