Unusual and creative direct mail products are the key to improving your marketing campaigns. By sending something interactive and attention-grabbing will improve response rates and keep your company in focus for long time.  There are lots of eye-catching and unique ways to keep your company one step ahead of your competitors every time.

Your Customers will Jump to your Call to Action

The Jumpinjax is a terrific product for surprising your customers and always generates the very best response rates.  This product has plenty of room for printing your marketing message and four small pop-up cubes that leap free when your customer opens the slide out tray. This is always a joy to both send and receive and has played a major role in many marketing promotional strategies for corporate companies.  The Jumpinjax is also used as a Corporate Event Invitation and a Trade Show give-away product too and is ideal to hold a Call to Action card inside the tray.

Pop-up Diamond will Shine  

A Pop-up Diamond is a cut above the rest in the pop-up range and definitely your customers’ best friend. There is ample room for your marketing communication and due to its novel shape it grabs attention immediately and will improve response rates greatly.  The product is mailed to your customer in your customised mailing envelope and it dances out as soon as opened which is always warmly received and shown to others which extends your advertising profile too.  It is a great idea around the festive period is to add a metallic string to the Pop-up Diamond and send it as a Christmas decoration!

Star Quality Direct Mail Products  

The Starburst Folds are top choice products for adding glamour and kudos to your marketing campaigns. The Starbursts are available in many different sizes and with double and triple starburst folds so there is a perfect one for your next marketing promotional strategy.  The pocket sized carry and keep Starbursts are also very popular – ideal if you need your customers to have handy reference to your products and services.

For more information and ideas see the website popupmailers 

Keep one step ahead with a marketing campaign that captures attention and keeps it.  Boring flat letters and pamphlets are simply not good enough these days, nor is an e-shot that can be deleted in a second.  There are so many amusing and unusual marketing products that it is hard to choose just three to talk about today but I have chosen three best-selling for generating excellent response rates.

Push and Pull – Pushes your Response rates up

The Push ‘n’ Pull is a very interactive product that triples to almost three times the original size which your customers find absorbing.  To reveal the full message your customer pulls a tab which extends two arms from the main body simultaneously – push the tab back in and they both retract together too.  This is very playful and will be shown to colleagues and co-workers which extends your advertising profile greatly too.  With plenty of printing area the Push ‘n’ Pull is a top choice for your next marketing campaign.

Add kudos to your DM products with the Pop-up Pyramid

The automatic pop-ups are tremendous for adding fun and surprise to any marketing campaign but my favourite is the Pop-up Pyramid. It has an air of splendour about it that is unrivalled and has lots of room for your customised print and will sit on your customers’ desk for a long time broadcasting your advertising message in style.   Leaping from the custom mailer it begins working for you immediately in a very prestigious and appealing way.

Changing Vision of DM Products

The Dissolvers are a family of products available in many sizes and styles that lend themselves perfectly to conveying messages of change, future projects, moving and before and after to name just a few.   A very well known brand has used the Cover Dissolve to promote healthy teeth, promoting with the before and after message.  This has been so successful they have re-ordered another two thousand already.

For more innovative DM marketing products see the web site whitneywoods 

Yes it is that time of year again when your thoughts turn to your customers and suppliers Christmas messages. You may think an e-shot will cut the grade – but how many will actually be read and how impersonal is it to receive an e-mail that is only for one person in an office and may never be seen by the others you need to send a message to?  That is why by sending something unique and creative to arrive in the post is a much better idea and I share some with you today.

“Twelve days of Christmas” -Make your message for twelve months

By sending a calendar to your customers and suppliers as a thank you and a festive greeting you can ensure that your company remains in focus long after the Christmas decorations have been taken down.  I don’t mean the usual wall calendars I mean a desk-top novelty calendar that will sit on desks and be seen by everyone in the workplace.  The Pop-up Ball is my favourite desk-top calendar since it has twelve faces –one for each month and is an ideal platform to print a calendar.  The product arrives in a custom chunky mailer and makes your B2B Christmas message stand out in the post tray. When opened the Pop-up Ball Calendar bounces out and surprises the recipient – putting a bit of fun into your unique Christmas cards too!

Gift-wrapped Pop-up Cube

The Pop-up Cube is another product mailed out in your custom mailer that leaps free as soon as opened and can be printed with a calendar if you so wish or have pen holes to ensure longevity on your customers and suppliers work stations.  Rather than an e-shot that may end up in the junk mail box and never be seen, the Pop-up Cube will be seen by all co-workers and colleagues and be a constant reminder of your company. 

“I’ll be Home for Christmas”

Now a particular favourite of mine is the Pop-up House, jumping free from the mailing wrap as soon as opened this is a quirky little product that always promotes nice comforting feelings for the recipient. At Christmas-time the Pop-up House is perfect to design as a Santa’s Grotto, a snow covered cottage or house or as some people choose to do a mini replica of your offices with a festive twist.  The Pop-up House can have pen holes in the roof too if you wish and will sit on desks and work stations long after the festive period. 

For more unusual B2B Christmas message ideas see the website christmasmarketing

Are you looking for bottle dressing products that will increase your sales dramatically? Then you need look no further.  Interactive and eye-catching bottle collars do the trick every time.  Here are a few of the best marketing ideas for you:

Dress up in Sunday Best  

The Collar and Tie Bottle Collar is a very eye-catching product that will catch the consumers’ attention and have your bottles flying off the shelves in no time at all.  Wrapping around the bottle neck and fastening easily the Collar and Tie is easy to use and looks very appealing indeed.  You may prefer a little more flamboyance and if this is the case the Bottle Bows slip onto the bottle neck and are available in many designs to capture the ambience of your wine marketing or drink promotion perfectly.

Loyalty Vouchers to Keep your Sales Up

The Foldilocks Bottle Hanger is my ultimate favourite since it is so very versatile.  It is the ideal bottle hanger to use if you wish to have a staged promotion to encourage future brand loyalty. The Foldilocks is almost like a mini booklet attached to your bottle and the panels are perforated making them ideal for discount coupons.  You will find that the Foldilocks hanger is kept long after the contents of the bottle have been consumed, continuing your marketing campaign for you. The Rollfold Hanger is a similar product and equally as popular for wine marketing and drink promotion.

Theatrical Design Starburst is Bursting with Appeal

The Starburst Hanger is a terrific product for attracting attention to your drink promotion and wine marketing. Slipped easily over the bottle neck and opening up in a theatrical way to reveal your information.  This is another product that will not simply be discarded but will be kept long after the bottle is empty.  Creating greater focus on your beer, wine or spirits with dynamic bottle hangers will reap rewards and result in the best marketing campaigns ever.

For more ideas bottle dressing and general marketing ideas visit the website whitneywoods

To generate magnificent response rates you need to use creative dimensional mail that makes people sit up and take notice. With this in mind I chat today about three of my favourite designs that are guaranteed to generate higher response rates and sales.  You may think that e-shot marketing is the way forward but how easy it is for your customers to hit the delete button IF they get the e-shot in the first place, quite often they end up in the Junk Mail or Spam Mailbox and are never seen at all.

Pop-up Dimension Mailer – full of fun   

In these days of doom and gloom sending a product that is full of surprise and fun will capture your customers’ attention, raise a smile and get you and your company noticed in a most appealing way.  This is where the Pop-up Ball really comes into play – on the attack and ready to score a goal every time for you.  This product is sent in your customised mailer and bounces out as soon as your customer opens it. This always creates a talking point and the product will be shown to others due to its most unusual and novel design.  Adding a printed calendar will guarantee that your Pop-up Ball sits on your customers’ desk for a full year if not even longer!

Sideshooter is Attention-Grabbing and Entertaining

The Sideshooter is a product that surprises your customer and keeps their attention. There are two arms that spring out from the main body simultaneously, almost tripling the Sideshooter from its original size and not at all what your customer is expecting!   This is full of fun and very amusing and with good graphic design you can create something dynamic that your company will be associated with for a long time.  If you need a dimensional mail product with a cheeky personality this is the one to choose.

Interactive and Playful Interloop Mailer

The Interloop Mailer is a “can’t put down” product that adds another dimension to your marketing campaign. To reveal your message your customer has to turn, turn and turn again and again which is great fun and very appealing.  Available in various sizes the Interloop Mailer will arrive with your customer in a bold and showy envelope and will be topic of conversation at coffee break that is a cert! Customer focus on your company is easy with the Interloop Mailer.

For more information, photos and demo videos see the website whitneywoods