To capture and keep your customers’ attention you need creative and interactive products and whichever sliding marketing mailing piece you choose for your promotion you are onto a winner. Knocking spots off boring flat pamphlets and flyers these products hold your customers’ attention for a long time, they are shared with others and your sales team are kept busy.

Sideshooter – Slides with a Surprise

 The Sideshooter is a sliding marketing mailing piece with attitude – the surprise element is that as your customer opens the product two arms spring out from the main body simultaneously.  This takes your customer aback since it is least expected and this captures their attention immediately.  There is plenty of printing are for your company details and message and it is a very entertaining form of communication. Almost tripling in size the Sideshooter is a top choice for direct mail campaigns.

Extra Dimension to Marketing with Telescopic Box

 Add extra weight to your campaign with a superb sliding marketing piece that extends to 720 mm in length. The Telescopic Box is a personal favourite of mine; I love the fact that it is so versatile.  The Telescopic Box is very absorbing for your customer and there is even potential top place a small gift inside the box – a company promoting organic and fair trade products recently used the Telescopic Box to send out samples of tea-bags. This proved so successful that they are using the box again for another campaign and promoting brand recognition and a staged promotion, rather like the coffee and telecommunications adverts on TV.

Extend your Customer Base with Extender Card

You really are playing your cards right with the Extender Card; this sliding marketing mailing piece extends as your customer pulls out the card.  This is another very interactive product with a great amount of print area that will obtain your customers’ focus and keep it.  With the Extender Card you can convey messages about “growth”, “extension”, “increase in products/services” and so much more.  This item has played a major role in many marketing campaigns and has generated phenomenal response rates.

For more impressive sliding marketing mailing piece ideas see the websites popupmailers and whitneywoods

Well it’s back to business as usual, new terms begin and the last Bank Holiday of the year has been and gone. You now need to capture attention with creative and interactive direct mail products that your customer won’t be able to put down. Flat flyers and pamphlets simply do not work these days, often ending up in the bin straight away.  I have some super ideas for your next direct marketing campaign that will have your customers’ talking about you for a very long time – and ordering:

Twisting and Turning Interloop

The Interloop Mailer is a mind-blowing product that grabs attention immediately and keeps it; the design is such that to reveal the full message your customer has to turn and turn over and over again. Due to this playful nature it is a product that will be discussed with others and will be passed around the office time and time again.  The Interloop Mailer knocks spots off flat mail and is supplied with high gloss laminate to maintain its’ shine even though it will be handled a lot. This product has gained a superb reputation as a DM piece and has recently become a popular choice for Event Invitations too.

Getting noticed is easy with the Flicker Card  

The Flicker Card is another novel and playful direct marketing product; to unleash the full message your customer pulls a tab and the inner folds flow through in a very entertaining fashion.  There is a lot of printing space and since this product is very tactile your customer will pick it up again and again.  The Flicker Card is available in a variety of sizes and is a perfect choice for adding kudos to your next marketing campaign. This interactive product has worked hard for many blue chip companies and in one case a staged promotion is being run very successfully and increasing brand awareness for them.

Dynamic Dissolvers for Interaction and Impact  

A changing picture that your customer can play with is an unusual form of direct marketing which will be eye-catching and attention-grabbing every time. The Cover Dissolve and Picture Dissolvers are a range of products that are perfect to convey messages of “before and after”, “from this to this”, “we have moved”, “we have more” – in fact the list is endless. There is even a Double Dissolver for twice the impact – two changing pictures for adding extra weight to your campaign.

For more ideas and demo videos see the website whitneywoods

There is no doubt that we now live in an age where small is best and that applies to promotional products too.  Who would have thought that TV’s and computers would fit into the palm of our hands?  The same goes for marketing products, trade-show give-aways, tourism guides, arena and stadium guides, theatre guides and so much more.  People travel very light, with just a bottle of water and a mobile phone in many cases so pocket-sized products are a boon!

Flourishing Design Starburst Products

The pocket-friendly Starbursts are available in credit card sized and A7 and with one starburst fold which we call the Mini Starburst or two which we call the Double Starburst.  For venue guides where you need a location map these are the most popular. All in the range are suitable for having a map printed on or a seating plan with lots of room for more information too.  The outer covers are sturdy and protect the inner Starburst Folds.  As promotional products and trade-show give-aways the pocket sized products work well, however if your project requires it larger Starburst designs are available.

Business Card Carriers with Extra Potential

If you are wanting to pass on a business card or issue a loyalty or membership card then why not design a Card Carrier which your customers will keep and be very impressed with?  There are a few designs available and there will be one to enhance your message.  Cards are kept clean and protected in Card Carriers and they serve as a reminder of your company too.  A large manufacturing company used the Extender Card Carrier at a Trade Show and he reported much higher response rates than when he had simply issued business cards on their own.  

“Swatch” this Space Promotional Products

Eyeleted Swatch Cards have been around for a long time but did you know that promotional marketing swatch cards can come in a variety of shapes, sizes and with varying numbers of cards. Staring as small as credit card sized these are fabulous trade-show give-aways with product ranges/information.  They will be retained long after the trade show and used for reference. For venues they have come into their own, especially the A7 sized Swatch Cards – a garden centre and DIY chain is currently using them to promote new Autumn products in stores. As promotional products they have worked extremely well for car manufacturers, banks, and holiday companies to name just a few.  You can custom your Swatch Cards shape to match your project or come up with a novel idea, the i-pod shaped Swatch Cards are bang on trend at the moment.

For more ideas, and demo videos see the website popupmailers

Re-location can be a mammoth task in itself, you have so much to organise - removal vans, telephone engineers and logistics of who is doing what and when can cause you a headache. This is exactly why you need to be sure that your moving premises announcement cards are going to be effective and you need not worry about it.

Pop-Up House – Eye-catching Pop-Up Product

The Pop-up House is a perfect product for moving premises announcement due to its novel shape and eye-catching qualities.  As with all the pop-up products the house leaps out of its custom mailer and your customer is delighted when this happens right in front of them.  This always results in them taking notice of the message sent and they will play with the product and keep it for a long time.  Recently a large firm of Solicitors used the Pop-up house for a relocation announcement with a coin slot in the roof – a simple but effective way of maintaining high profile- transformed into a money box which will sit on the desk for a long time.

Dissolver Cards – Ideal for messages of “Change”

The Dissolver Card is another product which is ideal for advising your customers’ that you have re-located.  The main feature is a picture that changes which is perfect for “before and after” messages.  This is a product that will be shown to others and you can guarantee that your new address and details will definitely be actioned.  With a little imagination and good graphic design this is a real winner.

 Push ‘n’ Pull – Unusual Interactive Product   

The Push ‘n’ Pull is a product with superb interactive qualities which your customers’ and contacts will find very amusing and not be able to put down.  This product is also perfect for announcing a change of address to larger premises since when you pull a tab at one end, the other ends extends simultaneously to reveal the full message – almost tripling in the size of the original.

For more information see the website whitneywoods

The Peak Summer Season is drawing to a close and we approach the last Bank Holiday for a while;this made me think about Hotel Marketing and Supplies.  I chat to you today about how you can encourage your guests to give you a good review and recommend to others by using creative marketing products that will enhance their stay.

In Guest Rooms Marketing

You can use opportunities within the guest rooms as part of your hotel marketing strategy in easy and creative ways.  Have you thought about using Bottle Dressing Products on a complimentary bottle of water? The range of eye-catching Bottle Collars and Hangers is extensive. If you so wish some can even include vouchers for your Hotel Bar and Restaurant; persuade them to stay at your Hotel rather than dining elsewhere.  One hotel chain is currently using the Foldilocks Bottle Hanger on a complimentary bottle of body lotion on the toiletries tray and the product is advertising the swimming pool, gym and spa facilities with discounts for various treatments.

Impressive Key to the Door

If your establishment has cards as door keys how about marketing your hotel each and every day with the Quality Card Carriers?  There are so many in the range that I find it hard to choose a favourite design; however there is one that will be perfect for your requirements. Once again theseare perfect whether you are part of a hotel chain or independently owned.  They keep the cards clean and protected and can also be part of your hotel marketing strategy too.  Your guests are less likely to lose the cards and another bonus is that the Quality Card Carriers will be seen by others which reminds them of your existence.    

Useful and Impressive Products

Door hangers have been around for a long time and they have a purpose – “Do Not Disturb” and “Please Clean my Room” but so many opportunities for marketing hotels can be lost.  Why not add advertising to the Door Hangers? Add logos and special offers that will be seen by every guest staying with you. Laundry Indication Wheels are another opportunity to use as part of your hotel marketing strategy that is often overlooked.  In addition to informing the Housekeeping Staff of when to change towels and bed linen you could be marketing other hotels  within the group or marketing a hotels facilities.

For more ideas and information see the website popupmailers