Your new offices are ready, all the crates are packed and you need peace of mind that all your customers and suppliers know that you are moving. You can make sure everybody makes a note of your new details by using creative and attention-grabbing products.  An A4 letter can easily get lost or be ignored before it even reaches your intended target.

Interactive Push and Pull will Hit the Spot

This 3-Dimensional product is a great product for capturing attention. The novelty with this product is that as your recipient pulls a card out at one side, a card at the other end comes out simultaneously. By using a Push and Pull to inform your contacts of your relocation you can guarantee that they will make a note of your new address and will also show the product to others; an ideal advertising opportunity aswell.

Extender Card – Ideal for Relocation Announcement

The Extender Card is also a very tactile design, to reveal the full message your customer pulls out a card and it almost triples in size which is surprising for them and they focus on the message immediately.  A flat letter simply does not have the same effect and can easily be ignored.  The Extender Card is the ideal choice for occasions where the move is due to expansion or growth. This design is also perfect for any direct marketing campaign; it captures attention and keeps it.

 Focus on Change with a Dissolving Picture

The Dissolving Picture family of products lend themselves perfectly to moving premises announcements because the main element is a changing picture.  Available in lots of different sizes and designs there is one perfect for any situation at all. The Cover Dissolve reveals the changing picture as your contact opens the cover and is a popular product for direct marketing campaigns and event invitations as well as relocation announcements. The Dissolving Picture is available as a single or a double – you can have two changing pictures if you wish for extra impact and wow factor.

See more information and demo videos at whitneywoods

For successful direct mail marketing campaigns you need products that will reach your intended target and capture interest.  I have some fabulous ideas that tick all the boxes and always generate higher response rates.  The three I have chosen to talk about today all feature in our top twenty chart and have earned their place there.

Add Power to your Promotion with the Pen Pal

The Power Pen Pal is sent to your customer in a custom mailer and when opened it springs up instantly into a pen pot for their desk.  Your company is in their focus and is a talking point with co-workers; not simply tossed into the recycling bin with boring flat mailers.  You can guarantee that your promotional product will get past the “gatekeeper” or receptionist due to the mailer looking so enticing and almost like a gift.  Another winning feature about the Power Pen Pal is the fact that having six equal sides makes it ideal for printing a calendar on and hey presto – you have a two-in-one desk top gift that will be a constant reminder of your company each and every working day.

Lay the Foundations for Building your Customer Base   

For attention-grabbing the Pop-up House is a quirky little product with endless possibilities. This product also arrives in a custom mailer which bounces into action as the mailer is opened.  This is always an unexpected surprise for your customer and will be topic of conversation with colleagues. You can add a coin slot or pen holes to the roof of the Pop-up House for extra novelty value and there is still plenty of printing area for your marketing campaign.

Sideshooter has Surprising Action

For a promotional product with oomph and customer interaction the Sideshooter is a winning formula.  Two arms spring out from the body of the product on opening and it almost triples in size right in front of your customers’ eyes. This is a very amusing and attention-grabbing product with lots of printing area and deserves its place in the top twenty chart for Open, Read and Respond feedback.

For more ideas and information see the website whitneywoods

Planning to send flat Christmas Cards to your customers again this year? Why not send striking and attention grabbing greetings instead?  Send something unusual and surprising which I know will be warmly received by your customers. Creative products are kept long after the Christmas decorations have been taken down; making them marketing products in addition to thanking them for their business throughout the year.

Shine with a Pop-up Lantern

The Pop-up Lantern is a superb pop-up product for sending as a Christmas Greeting.  The product arrives in a custom mailer looking enticing and tempting; it stands out amongst the rest of the mail in the pile and will be opened immediately.  When your customer opens it and the Pop-up Lantern dances out from the mailer they are delighted and in an instant you have grabbed their attention and created a talking point in the office.  The lantern can also be used as a Christmas Decoration – two in one and absolutely exquisite as an alternative Business Christmas Card.

A Cut above Pop-up Diamond

This is my ultimate favourite, the Pop-up Diamond maybe because diamonds are a girls’ best friend? Actually it is because the Pop-up Diamond is a glamorous and glitzy pop-up and when sent as a Business Christmas Card it is definitely a full carat.  This is also sent in a custom mailer which will reach your intended target and not be discarded into the recycle bin along with the rest of the junk mail.  When your customer opens the mailer and the unusual Pop-up bounces into life it will raise a smile or two in the office.  The Pop-up Diamond has a stylish metallic loop so that it can be used as a Christmas Decoration or Novelty.  Once again this can advertise your business in addition to sending a festive message and more often than not these are products that will be kept long after the festive period.

Loyalty and Gift Card Holders with Style

Maybe you are sending a gift card or a loyalty card to your customers or employees and need a presentation case with your company details on?  There are many Card Carriers in the range; my favourite is the Starburst Card Carrier for Christmas-time.  The product has plenty of printing area for your festive greeting and/or advertising message. The Card Carriers are chic products that add a little extra touch to your gift and loyalty cards.

For more ideas and to order samples for your Business Christmas Greetings please see the websites christmasmarketing and popupmailers

Keep one step ahead of your competitors with dynamic and attention-grabbing products that will get you noticed.  Direct Mail Campaigns still have an important role to play, however you must choose goof tactical marketing products that work.  We are in the season of the summer fun and frolics and the traditional Victorian funfair is still popular today even though competing with computer games and modern technology. The same is true for marketing your business, an e-mail can be deleted in a second or end up in a junk box before even reaching your intended target so by using direct mail products you know you will impress your customers.

Well established and Loyalty Building Pop-up Pyramid  

One of the most popular and competitive side shows at a funfair is the Test of Strength and the Pop-up Pyramid certainly has passed the Test of Strength and is in the Top 20 Chart for Promotional Products.  This product will arrive with your customer in a bold and showy custom mailer, creating curiosity and will be opened immediately. On opening the Pop-up Pyramid leaps from the mailer much to the delight of your customer and straight away the bell is ringing and your tactical marketing product is working for you.  There is plenty of print area and you can even add pen holes to further add to the kudos of your campaign.

Pop-up Cards for Effective Communication

The Pop-up Cards range is very extensive and the interactive designs ensure that you capture your customers’ attention and response rates will be excellent.  My favourite is the Bobbing Duck design and I think this is because at the funfair I was always first in the queue for the Hook a Duck Stall. Each card in the range requires interaction to reveal the full message and this will ensure that your customers are focussing on your company details. They are ideal for Event Invitations also and will not end up in the recycle bin along with other boring flat letters and flyers.

Versatile and Stylish Pop-Up Ball

The Pop-up Ball is also a fabulous pop-up product and is very versatile indeed.  It can be sent out as a pen holder, a calendar or both and has plenty of printing area for all your company details. It has been successfully depicted to represent a globe, a football, a balloon and most recently and very much on trend a cupcake! Balls in Jar is always a great game to play at the funfair - you definitely will not miss the jar with this interactive product.

For more exciting tactical marketing ideas see the website whitneywoods

It’s Summer-time and traditionally a time for family holidays and day trips out to the sea-side.  The attractions generating the highest visitor numbers will be the ones with the bold and show frontages and the best advertising tactics.  With this in mind and the knowledge that interaction is the key to generating excellent response rates I have some innovative marketing products to talk about.  You can sit back and relax on your summer break safe in the knowledge that your sales team will be busy in your absence.

Box Clever with a Pop-up Surprise

The Pop-up Cuboid  is a novel and unusual product with plenty of room for your promotional print.  The product arrives with your customer in its’ bold and showy custom mailer which stands out and is opened immediately.  On opening the Pop-up erupts and bounces into life surprising your customer.  This evokes laughter and in an instant your company is in their focus in a very amusing way.  The Pop-up Cuboid will remain with your customer and will be shown to others extending your advertising profile greatly.  If you box clever you can add pen holes or a coin slot to the top which is a great way of ensuring that your company details are on your customers’ desk each and every day.

Push your Promotions and Pull in your Sales

A favourite of mine is the very interactive Push ‘n’ Pull; by pulling a tab at one end the other side comes out simultaneously to reveal your full message.  Your customers will be very impressed and will play with the product again and again and show to co-workers, family and friends.  The Push ‘n’ Pull is available in a variety of sizes and designs and there is a perfect one for your next marketing campaign.  Using innovative marketing products will grasp your customers’ attention immediately and keep it.

Broadcast your Message with the Prism Card

This is a stylish product that arrives with your customer flat and is easily erected and soon standing on our customers’ desk broadcasting your advertising message.  This novel and unusual product has been used in hotels and restaurants and is now gaining an excellent reputation as a direct marketing product.  The Prism Card is eye-catching and will definitely achieve focus on your company for a long time.   

For more ideas and photos see the website popupmailers