Are you planning a Road Show or an outdoor advertising campaign? If so you need to capture your audience both at the time and afterwards and I have some unusual and effective products that work. You need something different to make your company stand out from the crowd and turn to your company or services every time.

Bottle Dressing for Tactical Marketing

Everyone carries a bottle of water these days and at all outdoor events and road shows there is usually what I call a pit-stop.  Just imagine the exposure your company would get from bottle collar advertising.  You can advertise absolutely anything with bottle collars, some people think they are just for bottle promotions but this is definitely not the case.  Your brand identity can be conveyed easily with novel and bespoke bottle dressing products. My favourite is the Bottle Banner because of the great amount of print area to broadcast your message.  There are lots of eye-catching ideas and extra bits you can add to the bottle dressing products, a recent one was to add a face with wobbly eyes to free bottles of water issued at an outdoor festival – it was advertising a new product and sales consequently went through the roof!

Become the Face of Marketing

Face Masks are a fabulous idea and can be the face of your company and promote brand identity nationally as well as locally. They are ideal for outdoor advertising – everyone enjoys being outdoor and is a little more relaxed and eager to try something new and unusual.  Face Masks can be used to portray an image of a person, a cartoon character or an animal but the fun doesn’t stop there – you can have eye masks or partial face masks as well. Create a carnival feel for your next outdoor advertising campaign and increase your brand identity potential.

New A7 Carry and Keep Card  

This is a new product and in the few months it has been around feedback has been phenomenal and repeat orders are the norm.  The Carry and Keep Card has a large amount of print area – 2 x A3 sides neatly folded into a sturdy outer cover that can be carried in a pocket easily and referred to again and again.  This product has been working hard for Annual Shows and Exhibitions; it is ideal for advertising local amenities, stands, car park locations for large outdoor events. It has also been a boon for companies doing Road Shows - the format is ideal for advertising product ranges and services and the bonus feature is that they take it away with them.  With your brand identity and logos the Carry and Keep Card keeps on working for you.

For more ideas and information see the website popupmailers

Competition is fierce at the moment and you need to be one step ahead and make sure that your advertising budget is spent wisely and works. Desk-top novelties have always been a great way to advertise and pen-pots make ideal marketing pieces; everyone uses pens and pencils.  I have some ideas for your next marketing campaign that will make your customers remember you and get your sales team busy answering enquiries.

First Class and Unusual Pop-up Pyramid

The Pop-up Pyramid is such an unusual shape that it captures attention immediately.  The product is sent out in your custom mailer and leaps from the packaging as soon as it is opened. This is so impressive that your customers read and retain your advertising message – exactly what you want to achieve.  To add kudos to your advertising campaign I love the fact that on one face of the Pop-up Pyramid you can have pen holes at no extra charge and this ensures that your product is kept as a desk-top product for a long time.  The pens and pencils are held in the pyramid sort of “wine rack” style – very unusual and exquisite.

Add Power to your Campaign with Power Pen Pal

The Power Pen Pal is a superb product and does exactly as its’ name implies – it is a powerful pop-up product, it holds pens and is your customers’ pal as it sits on their desk for a very long time. The item arrives in the post in your custom mailer and tempts your customer top open it first as it stands out amongst the rest of the boring flat mail.  On opening the mailer the product bounces out much to their surprise and creates a talking point immediately. Your advertising begins to work straight away as your message is read and then the Power Pen Pal is utilised each and every day.  Your customer will be reminded about your company every time they reach for a pen or pencil.  

Bold and Showy Pen Pal with Header

The Pen Pal with Header is a product with an extra showy display card for extra oomph to your advertising campaign.  This product is supplied flat and with on easy push-up action is ready to broadcast your message and hold your customers’ desk items.  This is a superb product with a fabulous reputation for generating excellent response rates.  You can choose from square, octagonal and hexagonal Pen Pals and with large amounts f room for your custom print they are a top choice for attention grabbing and “keepability”.

For more ideas and demo videos see the website whitneywoods 

For successful advertising in magazines and B2B publications I believe that the best results can be achieved with unusual and eye-catching ideas.  The best products are the ones that generate reader interaction and capture readers’ attention.  This way you gain interest in your product or service instantly. I have a few suggestions on how to achieve effective and attention grabbing magazine advertising.

Versatile Tip-ons   

The name tip-on is well known in the print industry for something attached to a page with peelable adhesive; adding an unusual and creative tip on to your on-page advert guarantees theta your readers will be focused on your message immediately. My favourite tip-ons are the dissolving pictures; these are slim products that will ensure that your reader does not simply turn the page – they will remove the product and no doubt come back to it at a later stage to view your ad again.

Add Extra Dimension with Cover Mounts

The Two-Pop Box is my favourite cover mount due to its explosive nature and striking appeal on receipt.  This product is a small pack with a flip-open catch and two small pop-up cubes erupt from the pack immediately on opening.  This is so attention-grabbing and you know that you have the readers focus on your company in an amusing and fascinating way.  Magazine cover mounts work better if they are not too bulky and the Two-Pop Box is a pocket sized product they can carry with them – perfect!

Bound- In Inserts – Guide the Reader to your Advert

I find that bound-in inserts are an ideal way to grab your readers’ attention as when picking up the magazine and flicking through they are directed immediately to your advertisement.  Made from heavier material and inserted into the spine of the publication ensures that the page with your message is the first one read.  Make your advert the one they all remember with a bound-in insert.

For more unusual and creative ideas see the website popupmailers  

Traditional Recycling Wheels, Parking Discs and Permits are popular products, however you may not have realised that the list of possibilities for using Wheel Charts is endless.  Wheel Charts or Disc Spinners as they are also known make superb direct mail promotional products and information wheels for almost anything!

Calculating Idea is “wheely” Successful

The Information Discs have earned a wonderful reputation for many companies - success stories include a well known Slimming Organisation as a calorie counter, insurance companies and pension providers as an easy to read calculation chart. A wheel is currently in use as a colour chart for a famous paint manufacturer. The wheel charts and disc spinners are available in different designs, with different numbers of discs and are all finished to the highest spec.

What Goes Where Wheels

In these times of recycle mania local government offices have found the Recycling Discs a boon for easily advising their residents of what goes where in such a way that encourages more people to recycle. In some cases photographs are used rather than text and this has been well received by communities with lots of elderly residents. The Recycling Discs are hard wearing, bright and easy to read – adding a hook so that they can be hung up in the kitchen is another novel idea adopted by some local authorities.

Parking Permits and Discs

Disc Parking for Local authorities is becoming more prevalent and the Parking Discs and Permits are very sturdy and easy to read and set.  They last a long time and do the job perfectly for you. There are rules and regulations regarding design in some authorities, however there are ample opportunities for advertising space aswell in some cases.

Hang out your Washing with a Door Hanger Wheel Chart

The Laundry Wheel Chart in the shape of a Door Hanger is taking off so well in the Hotel Industry.  Conscious about water consumption most Hotels require guests to request Laundry Services only when absolutely necessary and what better way than with this novel and easy to use design. A prestigious hotel chain is re-ordering more as I write this blog.

For more ideas see the website popupmailers

As with Wimbledon, all the preparation and groundwork is done in the run up to the tournament to make sure that everything is top notch for the players and the many fans attending.  The same is imperative for your next Direct Mail Campaign – you need to have good contacts and a product that will be Ace for attention grabbing and response. Boring flat mail often ends up in the recycling bin and never even reaches the intended target audience.

Powerful Volley Power Pen Pal

The Power Pen Pal is a dynamic chunky mail product with attitude.  The product arrives in the post in a custom mailer and looks tempting which means it always rises to the top of the pile to be opened immediately.   On opening your customer is delighted when the Power Pen Pal bounces out and their focus is on your message immediately!  Because this product is a desk-top novelty gift you are guaranteed longer exposure and ultimately more sales.  You can even add a calendar to the Power Pen Pal – making it Game Set and Match every time.

  Jumpinjax will Slice through your Competitors

This cheeky and novel product is a top-seeded chunky mail product; the Jumpinjax is full of energy and pizzazz. Sent to your customer in its’ custom mailer there is a pull out tray which when pulled it releases four Pop-up Cubes which jump out with your marketing message.  There is plenty of room for print on the outer, the tray and on the four cubes making this a leading edge marketing product.  The Jumpinjax has a terrific reputation for grabbing attention and has worked well for many marketing projects and event invitations too.

Home is where the Heart is

A Pop-up House is a superb product for a chunky mail campaign – everyone views a house as a symbol of comfort and safety which means that this product is always well received.  The shape of this product lends itself perfectly to working for Mortgage Brokers, New Home Builders and Insurance Companies however it has also recently been involved in a campaign for encouraging Foster Parents and a Corporate Invitation for an annual Housing Association Conference and Gala Ball.

For more great ideas see the website popupmailers