The Spring Bank Holiday funfair is in town and the fairground rides and stalls are all set up and awaiting the many families who will visit with eager children, enjoying the fun and eating popcorn and candy floss.  The funfair was always a treat for me and my little brother when we were young and some of the best selling marketing products remind me of those carefree days.

Shooting Range Product to hit the Target Every Time

The shooting range was always a favourite for us just as the Sideshooter is one of my favourite marketing products.  Sent in a custom mailer it extends to almost three times the original size as soon as your customer opens it.  Two arms spring into action simultaneously from the main body to reveal the full message which is a great surprise for your customer. To achieve the very best Open Read and Respond rates and gain a prize every time this is the product to choose.

Test of Strength Pop –up Pyramid

There is always a test of skill and strength sideshow at every funfair and it is usually a test of strength machine.  For an Open Read Respond product that will ring the bell every time the Pop-up Pyramid is a top choice.  Pyramids always signify good construction and longevity; therefore with this pop-up product your marketing and advertising message will stand proudly on your customers’ desk and promote strong relationships and customer loyalty.  There is lots of room for your custom print and by adding pen holes to one face your product can easily be transformed into a pen holder - an extra novelty that always scores high.

The Flicker Card is a Cool Mover and Eye-Catching

This is a best-selling marketing product with a reputation for being amusing and addictive to look at, and has all the elements of a day at the fair. The product arrives with your customer and instantly they are intrigued by the unusual and fun design – the inner folds unfold in a cascading way to reveal your full message simply by pulling a tab.  This item always reminds me of the Magician in the Bunco Booth – pick a card, any card. There is a great amount of room for printing and the list of opportunities for using the Flicker Card is endless; let your creative juices flow with this unique item.

For more ideas and information see the website whitneywoods 

Another Bank Holiday is just around the corner and people will be out and about, eating out and looking for the best places to visit. You can encourage more visitors and ensure that their trip to your attraction, city or town is as pleasurable as possible by using Pocket Poppits. These products fit into a pocket, wallet, purse or handbag with ease. There are two sizes available – credit card size and A7 and many different designs - all supplied with free counter display boxes. What are you waiting for?  Promote your tourism in a novel and easy way with Pocket Poppits.

Carry and Keep Card – “Take Away” Information

This is the “bees knees” for a product absolutely packed with useful information that will be taken away for a future visit or passed onto someone else. As the name suggests – carry at the time of the visit and keep for future.  The Carry and Keep Card is a fold out page housed in sturdy and hard-wearing A7 covers that is ideal for you to print a map on one side highlighting places of interest with photographs. The other side has spaces for advertisers to publicise their Restaurants, Shops and Events.  This is a superb product when the tourism guide has to be completely self-funding. Local Government Tourism departments have benefited from this scheme and are re-ordering stocks as I write this today.

Foldilocks and the Three Benefits

The Foldilocks Card is a fabulous product and one of my favourites because it fits into a pocket, is easy to use and is the perfect product to use to offer loyalty vouchers and discount coupons.  The concertina style folded cards are housed in a robust cover that fastens with a tab locking device and are perforated; perfect for easy to tear tickets for places to eat, return visits – in fact any incentive you wish to offer. The Foldilocks Card is available in different designs and in A7 and credit card sizes; a perfect Pocket Poppit for a perfect trip to your venue.

And don’t forget the counter display boxes supplied complimenatry with every order.

For more ideas and photos see the website popupmailers

The very best marketing solutions are the ones that capture attention and keep it. A changing picture will always do the trick and the Dissolvers are a variety of products available in different sizes that will have your customers very engaged and will spread your word in a novel and unusual way.

Lift the Lid on the Cover Dissolve 

With the Cover Dissolve your customer is extremely impressed when they lift the cover and the picture changes.  Finding it very amusing they can’t put it down and will show to others; making this one of the best marketing solutions around for spreading your marketing message.  Available in different sizes with good graphic design your bespoke product will be the talk of your customers’ office and your company will be in their focus for a long time.

Interactive Dissolving Picture

The Dissolving Picture products are available in many different sizes and are a little more interactive because to change the picture your customer has to pull a tab.   The list of possibilities with these products is endless; an ideal opportunity to let your creative juices flow.  The obvious marketing messages used have been – “change”, “before and after” and “movement”. Most recently a Professional Magician has used a dissolving picture for a direct mail campaign to entertainment agencies and venues throughout the UK; his message is “now you see it, now you don’t”.

Extra Impact with the Double Dissolver   

The Double Dissolver is another superb marketing solution and generates instant response. This design has not one but two dissolving pictures and your customer will be completely absorbed by it.  The Double Dissolver has a reputation as a Direct Mil piece or a trade show give-away, however most recently it has worked well for a company re-locating to new premises.  The changing picture makes a perfect moving announcement card.

For more ideas, photos and videos please see the website pop-up mailers

We now live in an age where small is the norm, slim and small mobile phones, T.V.s the size of a matchbox, however to achieve higher response rates where direct mail is concerned the exact opposite is true. I believe that the bigger the mailing pack the better it will work for you.  Boring flat mail will simply be ignored whereas custom mailing boxes and chunky mail products will have your customers intrigued and your mail will be opened immediately.

Extend your Customer Base with the Telescopic Box

The Telescopic Box is racing up the charts and is one of the Top Ten Dimensional Mail products for grabbing attention and having lots of print area.  This product arrives in the mail looking bold and showy and will definitely reach the intended target and will not be discarded as “junk mail”.  Once with your customer they will be so curious they will open the product and be amazed by the fact that to reveal the message there are four interlocking parts and the product extends to almost 720 mm in length.  Customer interaction always guarantees that your message will be taken seriously and shared with others.

Spring-Box will Surprise and Achieve Results

For an element of surprise to your advertising campaign the Spring Box is the one to choose. Four small cubes pop out of the product to the delight of your customers.  The chunky yet compact mailing pack with custom printing will deliver your message in a dynamic and entertaining way. For B2B advertising campaigns this product has a superb reputation. The list of possibilities for graphic design and ideas with the Spring Box is extensive and it is also a very popular trade show give-away product.   

Powerful B2B Advertising with the Power Pen Pal

Add dynamite to your next advertising campaign with the Power Pen Pal.  This is chunky mail with the added bonus of being a desk-top gift as well. The product arrives in the post with your custom print and when opened it leaps out and surprises your customer.  When they realise that this is a pen holder/desk tidy they are very impressed indeed and your product starts working for you straight away.  Adding a calendar is another super tip for ensuring that your company details remain in focus for a very long time.

For more ideas and photos see the website whitneywoods   

If you are looking for three-dimensional B2B mailing products that will capture attention and increase response rates then I have some awesome ideas for you.  Clever attention-grabbing items sent out in custom mailers will stand out amongst the boring flat mail and will be opened straight away.  Once opened these products will amuse and amaze your customers and will definitely be the talking point at coffee break.

Surprise your customers with a Pop-up Cube

 Undoubtedly one of the very best advertising sales promotions products around the Pop-up Cube works extremely well for you. This product is available in different sizes; each has plenty of room for your customised print.  The Pop-up Cube arrives in its’ own customised mailer and when opened the cube bounces out with vigour and energy and surprises your customer.  Sending your advertising and sales promotion this way always evokes laughter on receipt and will be shared with others.  The cube works as it is, however by adding pen holes and/or a calendar you are guaranteed extra “keepability” and your company remains in your customers’ focus even longer.

Home in with the Novelty Pop-up House

For something very unusual and novel the Pop-up House is a superb foundation for any advertising sales promotion.  The B2B three-dimensional item arrives in its custom mailer and as your customer opens it springs into action immediately.  The Pop-up House has been at the centre of many marketing campaigns and feedback is always fantastic.  If you want your sales to go through the roof the Pop-up House is a top choice for you. Whilst it lends itself perfectly to Estate Agencies, Insurance Companies and Financial Institutions the list of possibilities are endless; once again pen holes can be added which will add an extension the advertising time for you.

Bag your Sales with the Pop-up Handbag

For something completely different and captivating how about the Pop-up Handbag?   This is a great product for catching attention and is always very warmly received.  There is plenty of room for print and once again this is a product that leaps from its custom mailing envelope and will be shown to others; the Pop-up Handbag will certainly be topic of conversation at morning coffee break.  This product was recently used as a B2B direct mailing product for a wholesale fashion and accessories house and they were overwhelmed by the phenomenal response to their advertising campaign.

For more unusual and creative ideas see the website whitneywoods