We all know that advertising on the internet is crucial these days, however, traditional B2B magazine advertising is still a very important part of promoting your company and your products and /or services.  You need to invest your magazine advertising budget wisely and ensure your articles are read and responded to - I have some terrific ideas for you:

Tip-ons are the Best Attention-Grabbing Products

The name tip-on is well known in the printing industry and means something attached to a page with peel-able adhesive. Usually the tip-on is added to your advertising page or article and is eye-catching immediately! On removing the item, the reader is totally focused on your item or advert; they have not simply turned the page without interest and your investment has not been futile! My favourite tip-on is the Interloop Mailer since it has a cheekiness about it, it always raises a smile and is always a talking point for the reader and their colleagues. The design of the Interloop mailer is fascinating for the reader since to reveal the full messages contained he/she has to play with is and unfold again and again. There is lots of printing room for your product information – in fact this is absolutely perfect for B2B Magazine Advertising.

Changing Picture Tip-ons are Top Notch

Another very successful product to use as a tip-on is the Picture Dissolve. It catches the readers’ attention on the page and requires interaction to divulge the full message.  This product is very impressive and the design possibilities are extensive.  Even when the publication has reached the recycle bin the dissolving picture will be retained and will still be working for you due to its’ novelty! It will be shown to others also, extending your overall marketing potential significantly. Whilst internet marketing is a boon, it is easy for the reader to click the delete button and your moment is missed forever – with magazine advertising, (still a very important part of business development) by using innovative products you will be ahead of the game and not ignored!

For more information see the website pop-up mailers

Making your next Direct Mailing the very best yet is easy with attention grabbing and tactile marketing products.  I have some fantastic ideas for you to send desk-top items that will not only impress when first received but remain in your customers’ focus for a long time.  I will reveal my firm favourites here:

All Round Surprise with the Pop-Up Ball

To grab the attention of your customers the pop-up ball is definitely an all-rounder, it bursts from the custom mailer to the delight of the recipient and starts to work for you straight away.  The pop-up ball has lots of printing area – 14 faces in total and can be designed to include a 12 month calendar or pen holder or both! The pop-up ball has been very successful for direct mailing campaigns; the list of design possibilities is extensive.  Some of the more recent ideas have been a football, a golf ball, a globe, a balloon and right on trend a bakery supplier used it as a cupcake to inform their customers about a new range of cupcakes – a perfect recipe for sweet success!

Custom Pop-Ups for Original and Novel Mailing

If you fancy something truly unique, have you thought about a customised pop-up?  There are endless possibilities and with good graphic designs and imagination you can create something that will advertise your business for a very long time. A custom pop-up will capture your customers’ focus on receipt as it leaps from the mailer with energy and vigour, and then it will definitely be discussed with colleagues and played with again and again. Mission accomplished - you are at the forefront of your customers’ thoughts!

Shine out Amongst the Competition

For a most unusual mailer, the pop-up lantern is becoming increasingly fashionable. The lantern has been used seasonally as you would expect at Halloween and Christmas, however just last month a supplier of DIY and outdoor products used it to as a direct mail piece and a computer peripherals company is using it to convey the message of “portability” for its latest lap-tops and other technology!  These are three brilliant products that wil extend your advertising profile since they will be kept and not end up int he bin!

For more information and demo videos see the website pop-up mailers

Surprise your customers and get them to think outside the box – your box!  Would you like your advertising details sitting on your customers’ desk reminding them of your products or services every single day?  I have some terrific ideas with promotional printed pop-up boxes that will add power to your advertising and achieve great response rates.

Race Ahead of Competitors with Products with Personality

Send your information printed on a pop-up box and you will impress your customers and stand out from the crowd.  Since the automatic pop-up boxes arrive in the morning post in a custom mailer they race past the flat envelopes and are opened immediately! As the mailer is opened the pop-up box jumps out and your customer is so surprised you have their full focus!  This product is always a talking point and will definitely be distributed amongst fellow workers. The pop-up box is so versatile, it is available in many different shapes and sizes and can be produced to represent a miniature of your products - in fact with the list of possibilities its odds on that your marketing campaign will be galloping past the winning post! 

Jump to it with a Pop-Up House

Along similar lines, with the pop-up house you have the strong foundations for a remarkable marketing project. As with the pop-up box, the house jumps out of the mailer and grabs instant attention, will be talked about and shared with others.  This product lends itself perfectly to portraying any building with a pitched roof and has successfully been used by Estate Agents, Mortgage Brokers and Insurance Companies and more recently a Home Security Company and a Hotel Chain have received great response from advertising campaigns using the pop-up house.  I could witter on and on with success stories with this product – they literally go through the roof!

For more information see the website pop-up mailers

Retro is a word used in the high street everywhere you look - retro clothes, retro radios, retro home furnishings, I even saw a vinyl record player for sale in a prestigious store just last week.  This proves that the tried and tested designs and methods are returned to because they work – they are simply “tweaked” to make them even better! This is exactly the reason for the return in great volume to direct mailings as opposed to e-mail marketing. An e-mail can be deleted in a second and your chance is missed!

Cutting Edge with Gem Shaped Pop-ups

This diamond shaped pop-up has the cutting edge for sending direct marketing response rates soaring.  The pop-up diamond arrives in your customers’ mail tray in their individual packaging looking smart and appealing; your customer cannot resist opening it and is amazed when the gem erupts from the packaging. They are always, without fail taken aback in surprise! The pop-up diamonds will be distributed amongst colleagues and you are topic of conversation! This is the “bling” of creative mail for B2B Direct Marketing and is “a full carat” for a Call to Action product that will not be tossed into the wastepaper basket but kept for a long time.

Pop-ups that really are King of the Castle

Another interesting and attention grabbing pop-up shape is the pop-up castle – or if you turn it round it resembles a box of chocolates shape.  Once again a fantastic product for customer reaction since it leaps from its mailer with your message, surprising your customer and ensuring it is not ignored.  Simple adaptations can transform it into a pen holder which will sit “regally” on the desk for a long time to come. Your B2B mailing a huge success!

 Prism Cards for all round B2B Direct Marketing

With a new and fresh approach to B2B direct mail the Prism Card is becoming increasingly popular with its unique design.  On arrival with your customer they simply pull the tab to erect the Prism Card. It can be used in a “tent” format or the more upright format of a “table talker”.  Whichever way you choose it has ample space for your customised printing and graphics. This product has a presence which I compare to a soldier on duty when it is in the “table talker” position on a desk!

For more first-class ideas and videos see the website pop-up mailers

For your next marketing campaign why not box clever with a custom-made promotional pop-up cube?  I know how you can impress your customers with creative marketing that works and I have some simple but very effective ideas to share with you now:

Stay ahead with the promotional pop-up cube Calendar

This is a brilliant idea and one that will generate great response rates from advertising and marketing campaigns. We all get fed up with the mountain of mail in boring flat envelopes, and as you know some of it ends up in the waste paper bin unopened! This is a terrific way to ensure that your mail is not ignored and what’s more that you are head and shoulders above the rest! A promotional pop-up cube calendar arrives in the mail in a custom envelope looking splendid and appealing.  Your customer will not be able to resist opening it and when the cube bounces out in front of them they will be taken by surprise and very amused.  The “icing on the cake” is that the promotional pop-up cube calendar with your company details will sit on the desk for a year at least and in many cases much longer!  A pop-up calendar is not just for New Year, it can start from any month at all and a great tip is to send this product to promote a new product launch or trade show with the significant date/s highlighted!

Other ideas for multipurpose promotional pop-up cubes

Equally as effective another super idea is to send a promotional pop-up cube as a pen holder. This is another direct mailer with purpose that will sit on your customers’ desk for a long time extending your advertising potential greatly.  Or how about sending something funny that will definitely be a talking point and focus of the office?  A “swear” box or a “fines” box!  These are ingenious and proving to be very popular!

Of course you can simply send a pop-up cube – some design ideas that have been conveyed with the cube are: ice cube, sugar lump, gift box and dice.

For more information and ideas see the website pop-up mailers