The major consideration when planning a B2B direct marketing program is how to make your customers take notice of your message. More often than not, your message will need the help of a fist class marketing tool such as our interactive marketing products. Your customer will interact with these clever marketing products over and over and certainly for long enough for your message to register. In addition, these products are rarely, if ever, thrown in the bin. They are often kept for years.

It is not just the fact that these marketing products are highly interactive that makes them so successful in Business-to-Business promotions; it is also in the imaginative ways in which they work. Fascinating movements have been created by innovative design concepts which can incorporate pictures that change and disappear or products that increase in size. Many of the movements will fit in with your sales message to become an integral part of the whole B2B marketing promotion.

One particular product features a movement that is not at all sophisticated but it is very amusing and highly interactive. We call the product “Wobbly Bits”. A die-cut shape is affixed to a picture using a small spring producing a really funny wobbly action. Many of our interactive manually-operated direct marketing products owe their popularity to their size. The Foldilocks card is an example of what is known as pocket media – promotional products that fit comfortably into your pocket, purse or handbag. Our Starburst product can be made in a variety of sizes but the most popular is A6 which easily fits into a jacket pocket. Our research shows that pocket sized products are particularly successful as hand-outs at exhibitions and events as they end up in the prospect’s pocket or bag rather than in the nearest waste bin.