November 30th, 2010 by admin
You will be amazed by the new Whitney Woods free sample pack and by the ideas that will come flooding to mind for all kinds of promotions. Our website lists all kind of suggestions for direct mail, exhibitions, product launches, moving address, Christmas greetings, pocket-sized promotions, dimensional mail - you name it - and the products are all here in one pack. Each pack is free to genuine business enquiries and is available via our sample request page.
Even though our website features action videos, still photos and lots of written info, we believe that our sample pack is the best way for you to get the true feel of the products and to gain inspiration for marketing ideas. We are not aware of any other sample pack in the world which offers such a comprehensive range of pop-up and interactive mailers - and certainly not for free!
The new pack has been redesigned to be mailed in a super strong corrugated box to ensure that all products arrive in pristine condition. Certain product groups are being presented separately to give you a clear focus on their strengths. Pocket sized products are just such a group. An interesting assortment is included in our sample box in its own pack giving you a clear indication of the type of product that we recommend as tourist guides, coupon carriers, event calendars and tradeshow handouts.
On-bottle dinks promotions get the same treatment within a pack containing new ideas for bottle collars, bottle hangers, bottle tags and bottle bows. We have produced millions of bottle promotions in the last couple of years and yet it still seems as if some designs are the world’s best kept secret.
If you are a marketing professional looking for inspiration you really should get hold of our new free pack right now. Just go to our samples page for a quick result.
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Events Ideas, Marketing News, Marketing applications, New Products, Promotional appications | No Comments
November 26th, 2010 by admin
We are strong believers in the benefits brought to your B2B Mail results by using dimensional mailers, chunky mail, lumpy mail - call it what you will. There are many reasons for this but first and foremost it is that a mailer that looks like a gift pack is going to gain much more attention than a mailer that looks like a bill!
For that reason alone it is well worth considering using a custom mailing pack for your B2B mail promotions. As we have said many times, a pack stands out in your customer’s morning mail and it will arouse curiosity about what is held within. In all likelihood, that means that a pack will be the first item opened by your customer which means that it receieves full attention rather than just a cursory glance. What it also means, however, is that you should not then present your customer with disappointing pack contents. Once the pack has done its job it is up to the contents to hold customer attention long enough for your message to hit home. It is not good enough to simply pack up a brochure and a letter. You need to be inventive.
If you are sending a brochure that demands a few minutes to read then get clever. For example, you could design your pack with a cup of tea and a biscuit with the slogan - “take a break with us”. Inside your pack you could include a tea bag and a wrapped biscuit. Your covering letter could have the heading “Something to read at break time”. I’m sure that you creative types can think of something much stronger than that but you know where I’m coming from!
Always remember, when you design a pack, make sure that you make mock-ups, fill them with the actual contents and send them off to yourself through the post to test them properly. The idea falls flat if the pack arrives battered and torn and the biscuit is not much more than a pile of crumbs! We are able to help you with ideas for the custom pack and we will probably be able to produce it for you - though there are some areas in which we have limited expertise such as production of printed tubes and so on. However, we can handle the actual mailing at our mailing house.
Posted in Advertising applications, Direct Marketing Ideas, Mailing House News, Marketing News | No Comments
November 22nd, 2010 by admin
If you are looking for a way to increase your business then we might just have the way forward. We are looking for dynamic, forward-thinking marketing agencies to sell our products in the USA. We have a massive web presence (see PopupMailers for example) for the size of our own niche market and with each order value being quite high, business opportunities could prove to be quite lucrative. Ideally, we would like 3 agencies to cover East coast; West coast and Mid-West enquiries or we would like one agency with offices in the major US cities.
We have thousands of US visitors to our websites each month with many making enquiries for samples and prices. Every enquiry would be passed to you for follow-up and, as our European business partners have found, these equiries encourage lots of incremental business which could open up many new avenues and opportunities for you to explore.
Our business partner in the Netherlands, DirectMailing.nl, is a good example. We have a Dutch language website and all enquiries are passed on to DirectMailing for processing. Seeing the potential for new business, DirectMailing.nl launched their own website to encourage extra business in the Netherlands, Belgium and Luxembourg and business has taken off!
We would hope for similar promotional committment from our US business partner and we would back you with only first class services. All of our products are handmade here in England and every single item is imspected before it leaves our factory. We use only the best air-freight contractors to ship our goods and our marketing back-up services are second to none.
If you think that this could be an opportunity for your company, we would be happy to discuss your ideas. Please contact Helen Mihill for further details.
Posted in Advertising applications, Direct Marketing Ideas, Marketing News, Marketing applications, Promotional appications, Website news | No Comments
November 22nd, 2010 by admin
We have a very successful relationship with our Dutch business partner, DirectMailing.nl, who look after all enquiries from the Netherlands, Belgium and Luxembourg. Whilst we have a Dutch language website, all enquiries are passed through to DirectMailing for quotes. We are now looking to build similar relationships in France, Germany, Italy, Spain, Scandinavia, Poland and Russia and would welcome enquiries from other European nations.
If your company is a forward-thinking marketing agency looking for a way to increase turnover and profits then we may be able to offer a way forward. We have a massive world-wide web presence in our niche market, receiving visitors from almost every country in the world. All enquiries from your own country would be passed on for you to follow up and, of course, as our friends in the Netherlands have discovered, this can lead to spin-off business. Our back-up marketing services such as supplying a terrific sample service will be available.
Production of all products would remain here in the UK where we can keep an eye on quality. Every single product is handmade and receives a personal inspection before leaving our factory. All packaging is of the highest quality and we use air freight via the world’s best carriers to ensure that your orders arrive quickly and in the best condition.
We are happy to discuss your ideas, though we would prefer it if you can speak good English as we are not a multi-lingual company. Please contact Helen Mihill for further details.
Posted in Advertising applications, Direct Marketing Ideas, Dutch website, French website, German Website, Italian site, Marketing News, Marketing applications, Promotional appications, Spanish Website, Website news | No Comments
November 19th, 2010 by admin
We post warnings on every webpage and on every quote - rubber bands start to lose their elasticity when stored at full stretch for a period of only a few days.
If you are planning to do a mailing using a rubber-band-powered product then they must be mailed out “fresh” in order to get the best results. The perfect answer is to mail them from Whitney Woods so that your customers are guaranteed to receive them the day after they have been made and the pop-up is perfect.
We have a really impressive list of testimonials from people who follow our advice but it’s not always the case that people take on board the advice that is offered. A pop-up cuboid that is stored “popped-up” will keeps its bounce and pop-up capabilities for months on end. However, a cuboid that has been stored flat (ie with the rubber band at full stretch) for weeks will come to life very slowly indeed and will not have the magical pop-up ingredient. That is why we urge our customers to heed our advice and to send out all rubber band pop-ups the day after they are made.
We have been working to tight deadlines for years and can guarantee that mailings go out on time to produce the best effects. Using Whitney Woods mailing house facilities will make your B2B DM promotion so much better. Than if you store your compressed pop-ups for days and then ship your finished goods half way across country for mailing.
Posted in Advertising applications, Cardboard Engineering, Direct Marketing Ideas, Marketing applications, Promotional appications, Uncategorized | No Comments