October 22nd, 2010 by admin
When sending out your promotional mailer this year make sure it stands out from the crowd. We have a range of Christmas marketing products that will make your campaign lively and fun this festive season. The products are all very different but similar in the way that they make your Christmas marketing unforgettable. Interactive B2B mailers attract attention in the post; the mailers are chunky and bold and cannot be missed. The unique action of each individual product will grab the customer’s attention and hold it long enough to gain product interest and recognition.
Take the Extender Card; this promotional piece has a fantastic action that will keep all customers intrigued. When the tab is pulled out at the side it makes the card grow to three times its size! This creates huge amounts of space for your promotional Christmas message and offers a very powerful way to deliver it.
Another product in the range is the Table Talker; this eye-catching promotional mailer will display your Christmas message. The B2B promotional piece can be used to print on your customers Christmas menu or wholesale changes. This will increase the life of your festive message because it will be displayed on tables putting your company advert as the main focus.
There is also The Spring Box; another completely different product in our range, however still similar in the fact that it offers something new and completely different for the customer during the festive season. When the small mailer is released, four little boxes jump out rapidly. This interactive surprising product will make your Christmas marketing memorable and will leave the customer with a positive and lasting impression.
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing News, Print Finishing News, Promotional appications | No Comments
October 22nd, 2010 by admin
Our customers report impressive conversion to sales figures. Can anyone else testify to similar successes from Dimensional Mail?
There is plenty of info online reporting the high response rates generated by Dimensional Mail but not much on conversions to sales. We make Dynamic Dimensionals - pure marketing pieces that rely on customer interaction to generate results.
Our products are used predominantly in B2B direct mail promotions but to fulfil many different objectives; product launches, invites to trade shows, as experiential marketing tools, to reinforce relationship marketing bonds and as desk top gifts. We have reports of success in all areas but to put things in a nutshell, here are just two snippets to illustrate how the promotions translate into sales.
Here’s one from the Theatre Royal in Brighton, “It’s major appeal was that we were confident that recipients would show the item to friends or work colleagues which immediately multiplied the number of people seeing the information about our show. The Box Office went crazy after the mailing and it increased our sales by 20% on the previous year.”
And another from Be Creative, an advertising agency whose client reported, “Thanks guys - just to let you know the feedback on the cube mailing is extremely good. We had anticipated a 1% response on customers signing up online. Our objective was to strive for 1.5 - 3 %, however, I think my faith in creative design is restored as we have current figures showing a 9.6% uptake on the offer with new accounts opened and being used on a regular basis.”
No outlandish claims here, just honest input from genuine customers. You can check out our pure direct mail products on http://www.popupmailers.co.uk/index.php. We do not rely on executive gifts, toys or incentives for results.
Posted in Marketing News, Promotional appications, Website news | 1 Comment
October 20th, 2010 by admin
If you are bored of sending out the same old Christmas greetings in the boring envelopes with the usual opening you should try an innovative pop-up that lets everyone now its arrived. Ones with simple shapes are extremely versatile and have a powerful impact. These pop-ups are great to publicise an event or to send your customers something special. The unique promotional products are much better for your Christmas marketing as they have the ability to be displayed on your customers desk making them last for the whole festive season and possibly even longer.
Take the Pop-up Cube; this simple but effective shape makes the Christmas greeting extremely versatile. It is popular as a present design during the festive season however it can be used for many prints. The ability of display means that your marketing message will stick around and be the main focus throughout the Christmas period.
Another product in the range is the Custom Pop-up; this product offers something completely individual to your customer. Going the extra mile for your customer is extremely important for successful relationships. So make sure you send something exclusive and make your customer feel valued during the festive season.
There is also the Pop-up House; this innovative pop-up is great for putting on the design of a shop, restaurant or café and sending Christmas greetings in a more personal way. When released out of its mailer the house pop-up jumps out at the customer introducing the element of surprise. A calendar can also be printed on this promotional piece so your Christmas greeting will be displayed all year.
Posted in Advertising applications, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Events Ideas, Greeting Cards, Marketing News, Marketing applications, Promotional appications | No Comments
October 19th, 2010 by admin
Interactive invitations offer something extra special in the morning post. Around the Christmas period there is plenty of competition between events so it is essential that your invitation is remembered. By making sure that your corporate invitation has a unique action it will create a lasting impression in the customers mind making them want to attend your Christmas party this year. Going that extra mile will make your corporate celebration the place to be and will fill all the seats.
Take the Starburst; this unique invitation with its effective opening creates a powerful impact that is impossible to forget. When the small product is opened up it reveals an impressive area for your print. By adding colourful details it will entice customers and make your party an essential on their festive calendar.
Another product in the range is the Shaped Starburst; this fantastic product offers an extra edge to the Starburst product being shaped like a cross. The product folds back neatly in to a small booklet shape making it retainable. This fun, versatile product can be used for many invitation ideas and gives your event the exclusiveness the customers are looking for.
There is also the Interloop Mailer; this clever and fun packed product is extremely interactive and will keep customers intrigued for hours. Clever folds create the unique mechanism and when you start to unfold it seems to unfold forever. This magical product creates a changing picture and therefore gives you plenty of space for your promotion. The clever function adds superiority to your festive invite and will have the venue packed out in no time.
Posted in Christmas Marketing, Direct Marketing Ideas, Events Ideas, Marketing applications, Promotional appications | No Comments
October 15th, 2010 by admin
Every year companies will receive hundreds of Christmas cards that are all very similar. Many will just get discarded or put I a pile due to no room for display. To make sue your promotional message is on focus send out a Christmas Greeting that offers something different and stands out above all the rest. By adding a pop-up piece or making it interactive it will guarantee attention and will be displayed for all to see.
Take the Bobbing Action pop-up card; this intriguing pop-up card has a cute penguin on the front and when a wheel is turned it makes it bob up and down. This unique interactive greetings card is perfect for the festive season and will be passed around for everyone to experience the bobbing action.
Another product in this range is the Parallelogram card; when it is opened a pop-up piece stands up at the back displaying your seasonal message and instantly becoming the main focus. This greetings card is extremely versatile and can be used for many Christmas inspired prints. It boasts a huge space for your marketing message and will certainly have please your customer s it is innovative a different.
There is also the Wobbly Cards; these fantastic little promotional pieces offer something humorous and fun at Christmas time. They make your Christmas greetings light-hearted and your company will stick in the customers mind all year round. The great thing about these decorative pieces is that not only do they get displayed with your festive message but may be kept up all year round as they make a large impact when displayed.
Posted in Advertising applications, Card Making and Crafts, Cardboard Engineering, Christmas Marketing, Direct Marketing Ideas, Greeting Cards, Marketing applications, Print Finishing News, Promotional appications | No Comments