There’s a lot to be said for positive mental attitude.  Taking a ‘can do’ approach will get you a darn sight further in life than wasting time licking your wounds and lolling about in your own misery.  So be proactive, show people what you’re made of, demonstrate your potential, sell yourself to your customer with marketing ideas that re-inforce this positive concept of growth and expansion.  

As the economic landscape regrows you should make sure you get in on the act and make sure your company grows with it.  Seize this golden opportunity to speculate and accumulate, shout about what you can do now as people start to brave raising their heads above the parapet.  If yours is the first friendly face they see it could create the opportunity to build a strong long lasting aliance that serves you both well for many years to come.

Using unusual interactive promotional ideas will put you right in their line of sight.  Exciting products like the Interloop which offer the illusion of being neverending when tumbled through could easily be used to display your company’s ever ready capabilities.  The engaging tumble action card is intruiging and draws attention to the promotional print upon it with ease making you stand out from the crowd in an instant.

If you think about it, is there anything that is not a feature of a major event or exhibition? The more you look into the events and exhibitions marketplace, the more you realise just how comprehensive is the coverage.  That is why we promote a range of such diverse products, so we can recommend various options as being suitable for different types of event publicity.

When selecting advertising and marketing strategies for your next event or exhibition, you should consider that different types of event may require you to employ different types of promotion tactics and tools.  In addition different business types may be able to take advantage of different unusual promotional product styles.  With this in mind it pays to look around and get the most relevant or applicable promotional material so you in turn get the best response from your next event.  

Let me make up an example to demonstrate.  If the business sector you work in is has some relation to animals, maybe your a pet food provider or produce medicines for domestic household pets, then a promotional advertising product like our Happy Dogs card would be ideal as a handout for an upcoming trade show of exhibition.  Giving your promotional print a quirky spin that is relevant to your market place really helps drive your message home and make you stand out from the crowds when it comes to customer recall after the show is long gone.

If you’re thinking about pre-event publicity ideas a great idea is one of our pen pal’s as a direct mail piece.  Add a calendar to the artwork and play on the whole ’save the date’ idea and then as well as a novelty invite this product also makes a great desktop accessory so they keep your company details right on their desk all year round!

Another novel product that is great for use as either pre-publicity or on the day promotion, or even done right will work as both, is our Jumpinjax.  Small and compact for mailing also making it easily portable for customers to take away on the day the fun and surprise pop up action of the four cubes contained within makes it a real show stopper and really will draw attention to your event and your stand.

Many people think of direct marketing products as typical junk mail items such as leaflets, pamphlets, brochures and booklets.  However in business to business direct marketing you are likely to find much more inventive products with customized packaging.  Professional marketers know that this type of product is far more likely to produce the desired results i.e. high volume response rates.  Take a look at our mailing items such as the pop up Cuboid or Gems and you’ll see why.  A far cry from any ‘traditional’ mail pieces these products are engaging and will make all the difference to your mail campaign by attracting attention and generating interest in your promotion from the very instant they arrive. 

The surprising rubber band action of these B2B mailers offers two benefits to your direct mail campaign.  Firstly it allows the products to be compressed flat so that they can be mailed easily and allows you to send a truly remarkable 3D item without the package being bulky or making the postage expensive.  Secondly the pop up action means that once the mailer is opened at its destination it literaly jumps into life drawing your customer in to take a closer look at your particular campaign.  The variety of shapes available means you can find a product that potentially ties in with your marketing theme so you can drive your message home even harder.

As well as making your next direct mail campaign a success we can also make it really easy for you as Whitney Woods also offers an excellent mailing service to complete the picture.

Interactive marketing products come in many shapes and sizes.  Some have very intricate movements, others have a massive surprise built into the packege.  In all instances you have to marvel at the amount of work that goes into them.  It is surprising, therefore, that these products cost less than a plain birthday card so making an impact with your next marketing campaign doesn’t need to cost you the earth!

Take for example our desktop calendars and pen pots.  These make a great promotional product as their purpose or use as a desktop accessory means they have the keepability factor.  As long as your customer keeps the handy desktop item they also keep your marketing message which is branded all over it.  The rubber band mechanism in our pop up pen pots and calendars means they can be compressed flat and inserted in to their own bespoke wrap or zippalope making them perfect for use in direct mail campaigns.  Once released from their mailing wrap they spring to life taking 3D form right in front of your customers’ eyes attracting attention and drawing people to the promotional print emblazened upon it.  The Calendar and pen tidies are so useful they are then kept on your customers desk for the foreseable future giving your campaign an even longer lifespan making these products even better value for money.

Following all the uncertainty of the economic environment over the last year or so, it had become necessity for businesses far and wide to become more competitive in order to survive.  It may be a case of dropping prices where this has been possible, but where this is not possible, the other option has been to add extra value to existing products and services to keep their company in the game.   Effectively providing the same products as before but making their customers feel they are getting more for their money.

The trend for loyalty schemes and reward packages has really surged in recent months.  These schemes are an ideal way of offering your customers more but the benefit to you is that they receive this ‘perk’ only when they utilise your products or services on a regular basis.  A great solution all round as the customer gets a better deal for coming back to you time and time again and in return you build and secure repeat business – win win!

Giving your customer a loyalty or reward card is the simplest way to achieve this.  They present it to you every time they shop to collect points; you keep a track of their shopping/customer history.  This means you can send those offers and discounts that are relevant and reflective of that individual customers past dealings with you rather than making blanket offers accross the board that can become extremely expensive

Offer them a good experience all round and maximise your own promo opportunity by presenting their new loyatly/rewards card in an attractive and handy wallet or pocket.  Bespokely created card carriers offer room for promotional print allowing you to spell out the benefits of your scheme in a pocketable format that’s easy to tote around for quick reference keeping them coming back at every opportunity.