It is surprising what can be done with a simple wire spring. It took only a little imagination to utilise a spring in the manufacture of these wobbly bits interactive pop-up cards to transform an everyday object into something memorable and that is exactly what you need for your direct mail promotions. The die-cut feature on the front of the card is what captures the imagination and provides the interaction. However, whilst our examples are fun greeting cards there is nothing to say that the die cut couldn’t be your best selling product. It could easily be a box of breakfast cereal, a spray polish, a bottle of pop, a mountain bike - anything goes with an interactive pop up card such as this.

You will be surprised at how much interest is created by this very simple pop-up engineering device. The wobbly cards will be passed around your customer’s office for everyone to have a wobble. They really are very amusing and highly interactive. Another important point that is well worth considering is that there might be added mileage in a product promotion if you were to plump for a standard greeting card size. These often have the option of matching coloured envelopes at a fraction of the price of regular commercial coloured envelopes. This is an important consideration not only for marketing budgets but also for the added interest and anticipation that a coloured envelope generates in each morning’s stack of business mail. All in all, a card with a wobbly die-cut could provide a fun answer to the tricky problem of trying to find something different for your next promotion.