The “Parallelogram” stand-up card display is one of the most popular pop-up mechanics found in B2B Advertising and Marketing and there are very good reasons for that popularity. The main attraction, of course, is that the stand-up display gives immediate focus to the main point of your marketing piece. This is a point that can be easily lost on a flyer, leaflet or small brochure. The main point of a piece of B2B marketing and advertising is to grab your customer’s attention and to direct focus to your main selling point. 

The actual Parallelogram stand up feature is created by a die-cut piece that is affixed to the left and right of the centrefold by means of a connecting “bridge”. Opening the card introduces the lift to create a very simple pop-up engineering mechanism.  However, it is the die-cut that is affixed to the stand-up card which creates the pop-up feature and this can be in virtually any shape that you like. Buildings are always popular and the pop-up card also lends itself to settings such as room interiors, cityscapes and skylines. It is very popular with the construction industry, real estate agents, hotels, interior decorators and educational establishments. However, we should make one important point here - simple shapes work the best. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. Our motto for pop-up and stand-up cards is - keep it simple, keep it affordable, keep it effective.

The Parallelogram stand-up card allows quite a few variations to create different advertising and marketing effects. For example, creative use of 2, 3 or even 4 stand-up pieces can create depth and perspective to a centrefold scene though it is advisable not to overdo it as this can make the stand-up card bulky and unattractive. Also, most parallelograms are made in landscape aspect with the cover opening from the bottom upwards.  The Parallelogram pop-up card is a very worthwhile consideration for your B2B marketing and advertising campaigns.

The stand-up cards are usually made in 350gsm silk artboard and printed in 4-colour process.