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Get your marketing message noticed AND remembered – use pop up direct mailers with a secondary purpose

January 31st, 2009 by admin

Our pop up mailers are great at their job.  Designed for B2B direct mail these clever cardboard creations compress flat into their own individual posting wraps so they are compact and lightweight and ideal for posting.

On arrival each of the pop-up designs jumps to life once released from it’s postal sleeve by it’s lucky recipient, the surprise element causing a stir in the office and getting everyone’s attention.   At this point the mailer is passed from person to person around the office and this nifty little marketing tool has done it’s job, it’s made everybody look at your marketing message and the unusual nature of the piece means the message will be easily recalled by association.

That’s fantastic, but there is more.  By incorporating a calendar in to the design of your promotional message or alternatively by adding pen holes to the product you can make your campaign last even longer.  These small adaptations transform our pop up mailers in to handy desktop calendars and pen holders which the recipient will hold on to and once resident n their work desk it means your marketing message will be sat right in front of them day in, day out.

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