Here’s an advertising product has an interesting movement – when you open the front cover, the main picture changes. This is an innovative idea which leads your customer to a high level of customer-to-product interaction. Your customers will open it time and again making sure that your advertising promotion hits the spot. We call the product a cover dissolver.

Changing Picture generates many Ideas for Advertising Promotions

The thing that captures the attention most in this product is the changing picture. It is this aspect that generates most creative ideas for advertising promotions. There are lots of themes that spring to mind such as “before and after” pictures, “then and now” themes and “from here to there” for announcements of moving premises.

The cover dissolver is a 4-page construction with an extra dissolving picture offering a generous area for custom printing. The cover dissolve fits neatly into a standard envelope size, it is custom printed in full colour and it is made in 350gsm silk board.

Whitney Woods presents a range of pop-up ideas and products which we have selected for their proven success in the field of event and exhibition publicity. The pop-up products cover a wide range of ideas for event publicity functions including invitations, promotional products, handouts, giveaways and presenters all of which are designed to grab and hold the attention of your target audience to ensure that your event publicity materials do not get overlooked or ignored. The range of ideas and products has been selected for events professionals in order to help you to pick the right product for the job. Further help is offered through our advertising and marketing blog which is published on this website.

Pop-up  Products are Suitable for Every Type of Event

Our publicity materials apply to every type of event experience… exhibitions, corporate training, sporting dinners, sales incentives, themed events, conference production, awards ceremonies, team building, trade shows, international events, VIP hospitality, corporate parties and celebrations, branding experiences such as product launches, promotional tours and road shows … you name it. Every one of these events will require at least an invitation. Many will require directions, seating plans, floor plans and agendas as well. And in many instances a giveaway or handout will be required to attract traffic to your stall or stand. 

Automatic Pop-ups make Great Products for Events and Exhibitions

If you need to create a big impact then you need to look at our automatic pop-up products. There are versatile options such as the pop-up cube which has been used as an invitation to a variety of different events including exhibitions, product launches, corporate parties and quite a few weddings. It has also made a successful and memorable giveaway product. Of course, we make many different shapes of automatic pop-ups but we have selected the most popular for inclusion in this section.

Events Products are Appropriate to Events Organisers and Exhibition Organizers

If you want your target audience to feel the full impact of what your event can offer then you need to consider the range of ideas and products on offer here. These event publicity products are all custom printed and so they are relevant to all kinds of events people. Events management companies, exhibition organizers, events organizers in industry, commerce or the public sector – if you are a special event professional then you will see a need for our range of events ideas and products.

As we said in our last blog entry, the Z Card was the first modern example of what became known as printed pocket media but there are many other examples on the market. We have quite a number of examples which qualify for the categories of printed handbag media, wallet media, purse media and printed pocket media. Our own credit-card-sized Foldilocks Card has been a popular addition to our range since it was introduced at the Millennium. Our swatch cards are another credit-card-sized option which is a popular alternative to a Z-Card.

Pocket Sized Information Products such as Maps and Guides

Printed pocket media can really apply up to size A6 which is the most popular size for our Starburst marketing product. Whilst we have made Starbursts from credit-card-size up to A4 it is the slim A6 option which holds the number one spot in customer popularity. Available as a 2-panel, 3-panel or 4-panel cover with either a single or double fold-out display, the Starburst is an extremely versatile choice of printed pocket media and often turns up as a map or a guide. However, we have chosen to showcase the mini-starburst in the pocket media section because of its credit card size.

Product-Specific Examples of Printed Pocket Media

Whilst the Foldilocks and Starburst are examples of printed marketing products that can be used in a plethora of circumstances, we have other products which are specific to one use only. A good example would be our Quality Card Carriers. Designed to hold plastic cards such as loyalty cards, incentive cards, gift cards and hotel key cards, these card holders add a prestigious appeal to any type of plastic card and are a massive aid to product branding. And, of course, they have the all-important size factor of being pocket-sized print media.

The term Pocket Media was born in the 1990s with the introduction of Z Cards which were introduced to the world as a way to present an A4 sheet of information in a format that people would keep hold of rather than throw it away. The first Z Cards were made in Runcorn and though the product was patented, many imitations came onto the market soon afterwards and the whole genre was soon known as printed pocket media. Whilst early examples were credit-card-sized, any printed marketing product up to A6 in size can legitimately be described as pocket media. All it means is that it is pocket sized.

Handbag Media, Wallet Media and Purse Media

Being pocket sized is not the only criteria for a mini printed marketing product. It is equally important that the printed piece can be easily stashed away in a purse, wallet or handbag. It is for that reason that credit card sized products remain the most popular and the terms of printed handbag media, purse media or wallet media could just have easily have been coined as printed pocket media. The main aim is for the printed marketing product to be retained by the recipient and a product that feels neat and chunky in your hand is much more likely to end up in your pocket, purse, wallet or handbag that an A4 sheet.

Don’t waste your marketing budget on useless flyers

How many times have you walked down a busy shopping street and had a promotional leaflet thrust at you by a student trying to earn some spare cash? Three or four steps later and you spot a litter bin. In the leaflet goes and you haven’t even looked at it. What a waste of money, energy, resources and effort!

The same scenario exists at tradeshows and exhibitions and discarded leaflets can be seen littering the aisles and falling from overfull waste bins in every hall. It’s incredible how much money is wasted on tradeshow giveaways of this nature. Maybe in this instance they should be called tradeshow throwaways. We have plenty of alternatives that won’t be thrown away such as has been proven by our Foldilocks Cards and Mini Starbursts.

A tradeshow giveaway has to be compact so that they can be stored easily on your exhibition stand. Compact and chunky is best as these two attributes encourage the tradeshow visitors to keep hold of your printed promotional material. Your potential customer sees printed pocket media as receiving a printed product rather than a throwaway flyer.

The main reason for choosing a pop-up card for advertising and marketing promotions is to create impact and to focus your customers’ attention. A single V fold pop-up can achieve this at a relatively low cost and whilst still creating a dramatic impact on opening the card. The key lies in the shape, size and angle of the pop-up piece and we are happy to give you guidelines to help you to achieve the desired effect.

A Parallelogram Stand-up creates a different effect for Advertising and Marketing

A pop-up card featuring a parallelogram stand-up piece creates a totally different effect for your advertising and marketing promotion. Cityscapes, buildings and room settings are themes that are often favoured for this type of pop-up card. The pop-up effect is not as dynamic as with the V-fold but the result may be considered to be more subtle and in keeping with a specific promotion.

Variety of Pop-up cards means there is something for almost every Promotion

V-folds and parallelograms lie at the heart of every pop-up book but the result need not be as simple as described above. Variations on the V-fold can create 3-D pop-up features such as a pop-up cube or a pop-up house, whilst using a simplified version of the fold can transform a dull card into a pop-top card. Another interesting variation which might suit a humorous advertising and marketing promotion is when V-folds are used to create a mouth that opens and closes when the card is opened and closed. Variations on the parallelogram theme are used to create the Cut-out lettering cards.