Our pop up mailers are great at their job.  Designed for B2B direct mail these clever cardboard creations compress flat into their own individual posting wraps so they are compact and lightweight and ideal for posting.

On arrival each of the pop-up designs jumps to life once released from it’s postal sleeve by it’s lucky recipient, the surprise element causing a stir in the office and getting everyone’s attention.   At this point the mailer is passed from person to person around the office and this nifty little marketing tool has done it’s job, it’s made everybody look at your marketing message and the unusual nature of the piece means the message will be easily recalled by association.

That’s fantastic, but there is more.  By incorporating a calendar in to the design of your promotional message or alternatively by adding pen holes to the product you can make your campaign last even longer.  These small adaptations transform our pop up mailers in to handy desktop calendars and pen holders which the recipient will hold on to and once resident n their work desk it means your marketing message will be sat right in front of them day in, day out.

Exhibitions are renowned for the their ‘goodie bags’, each stand you pass offering various freebie giveaways as you make your way round, but are key rings and stress balls really the best giveaways to promote your latest product launch or business services?  With these types of promotional products there is only just room for the name of your company logo but not a lot more, and more to the point how many key rings does one person really need?

That’s why you should make your handout different.  Yes you want something that’s a bit of a novelty, something that’s got that the fun factor, but really you’d like something that can carry a certain amount of promotional print.  Take a look at our Jumpinjax and you’ll find a product that ticks all of these boxes.

Supplied in a sleeve and tray, the package may initially appear unassuming enough, but the fact that it’s a pack and not a leaflet begs that this handout be opened.  Once opened Jumpinjax springs to life with the 4 pop-up cubes jumping from inside their tray, intriguing and enticing your customer to find out more and take a closer look. The sleeve, tray, cubes and additional inserts can all be printed so offer plenty of space for your promotional message.

The Jumpinjax has the ability to grab and keep your customers attention making it perfect as an event giveaway.  The fact that it’s something a bit unique means it’s sure to be taken back to the office by your customer where it will be passed from colleague to colleague to watch their reaction as the suprise of the jumping cubes catches them off guard.  Jumpinjax’s little brother and sister the Springbox and 2-pop box also have these special powers too and would also make great hand outs.  Send for samples now and see for yourself.

When cash flow is tight and the competition to stay afloat is high, it’s only right that marketeers should turn their focus to adding value to their businesses products and services.  If they are to build and maintain the success of their business and retain and expand their client base, they must strive to elevate their brand and make it more desirable. 

You’ve already worked hard to make your product the best that it can be, your unit costs and pricing have been reviewed for the umpteenth time and is as competitive you can afford, so where do you go from there? I would argue the answer is to add value to your customer.  Make them feel respected and valued and this will encourage them to engage with your brand.

So for your next promotional mail campaign you need to adopt a quality feel to make your customer feel special.  A good way to achieve that is to opt for something bespoke, something that’s really going to get your customers attention and really going to make them feel valued. More than that though, I’d also say that it’s not just what you send it’s how you send it too.  Whether you’re introducing a new product to an existing customer, or a new customer to an existing product, first impressions really count!  Your customer will receive countless bland envelopes on a daily basis with varying amounts of ‘junk’ mail inside them so make your campaign stand out from the off and send your bespoke direct mail piece in a bespoke direct mail pack.  Let’s face it, receiving an unusual package fills most people with a sense of excited anticipation and an irresistible urge to stop everything else for a second and just find out what could be inside.

All of our pop-up promotional products come with their own bespoke mailing envelope that makes them a neat little pack to receive through the post.  The wraps are printed on the same sheet as the pop-up products so they can be designed to tie in with your campaign making it stand out even more right from the first instance. Once opened the pop-up products again make a great impact and will really set your promotion apart.

Our range of promotional products contain a number of very successful pocket media products that are great for cramming lots of information in to small spaces.  So when we sat down to create our bottle media range, we found a number of these pocket media products transferred really easily in to this new application.

Innovative products such as the Foldilocks, Swatch cards and Mini Starburst are small and compact when closed, so they hang neatly around the neck of a bottle making them ideal for bottleneck promotional print.  Once opened, they expand to be much larger than the original size, offering a real benefit over standard bottle neck hangers that have very limited opportunity for promotional print.

We also offer more ‘standard’ alternatives such as bottle hangers and bottle collars so that we can cater to all needs.  If you would like to see samples from our Bottle Boutique Range simply click here.

When it comes to promotional print, there are times when you want your marketing product to shout out loud and grab people’s attention, and there are other times when you want the focus to be on providing information.  One example of the later is when you’re trying to publicise an agenda or timetable of events for your upcoming trade show or event. In this scenario you need a product with a good mount of space to list your information, but with a format that’s still compact so it can be kept at hand for easy reference.  You should take a look around through our pocket media range where you’ll find plenty of products that fit this bill.

It goes without saying that promotional print is an extremely important component of any event. Consider the publicity posters and invitations, floor plans and agendas, programmes, guest passes and badges – each and every one is a key element which should it be overlooked, would completely undermine the hard work and efforts that have gone in to organising the event itself.

With all these factors in mind, you should choose carefully when deciding on the marketing tool you’re going to use.  Our Foldilocks card would make a great choice and is a fantastic product for listing a timetable of events.  When fully opened it extends to 400mm in length giving plenty of room for your promotional print so you can detail important information.  When closed it concertina folds down to a perfectly pocketable size making it easy to carry round so it can easily be called upon for reference at any given moment. The fact that it is the same size as a credit card will encourage the customer to keep the Foldilocks – in a wallet, a purse, a handbag, a pocket or it might just be popped in a desk drawer but it is unlikely to be thrown into the bin which happens all too easily with a leaflet.