Whilst we are always extolling the virtues of making a big, instant impact with your direct marketing efforts such as the impact caused by our automatic rubber-band powered products, sometimes a “big bang” does not always fit the bill. To take a silly example, something jumping out of a box might not be deemed an appropriate Christmas greeting for an undertaker or casket maker.

In certain instances it is simply enough for the product to have a certain degree of simple interaction but it is still vitally important that the product not only delivers a message but also has the ability to keep that message in fron of your customer for a long time. If the product is ideal for direct mail and also does not cost a fortune, so much the better. The product should also be able to carry custom printing is this is important in order to deliver a personal touch and a corporate image.

Push up pen pots might not sound terribly thrilling as a Christmas promotion but they do have some terrific marketing benefits. These interactive products come in a variety of shapes – square, hexagonal and octagonal – and they can also be supplied with a shaped header card to increase desk top visibility. However, the real beauty of using the products as a Christmas greeting or small Christmas gift is that they lend themselves very readily to being printed as calendars. This gives these promotional pen pots a double use – to act as a desk tidy and to act as a desk calendar – whilst keeping your own company’s marketing and advertising message right there on your customer’s desk exactly where you want it to be. And it will be there all year round! The fact that the promotional pen pots fold flat and fit perfectly into a C5 envelope makes them an excellent choice for a direct marketing effort at Christmas time!