Created with direct mailing in mind, our pop up castle has numerous advantages for use in a B2B promotional mail campaign.  Firstly there are four large trapezoidal faces which have room for plenty of promotional print.  Add this with its clever pop up mechanism which is guaranteed to catch the attention of your customer as it jumps to life from its postal wrap.  And finally, the fact that it can be compressed flat in to its own all board postal wrap for mailing means in spite of its bulky final state it’s economical for mailing purposes.  That’s pretty much all the major boxes ticked!

Believe it or not there are ways to improve on this already fantastic product.  By adding a few holes to the top of the castle, the advertising product can be successfully converted into a very attractive pen holder. Every time your customer reaches out for a pen, your promotional message will come into view. Alternatively you could incorporate a calendar in to your design, 3 months of the year on each side.  These simple conversions will add months to the life of your promotion and ensures that you get maximum value for money from your advertising product.

The shape of this advertising product is based on its trapezium-shaped walls. These walls stand on a large square base and as they rise they grow narrower before arriving at the square top which is smaller than the base. This creates the appearance of a castle or tower. There are lots of companies with names that suit this shape – Tower Records and Castle Cement for example. A holiday company might also turn the castle up side down to transform it to a childs beach bucket.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.