As Christmas gets closer every company is presented with a dilemma – do we or don’t we send a Christmas greetings card to our customers?  And if we do, is it just because we think that they expect to receive one as some sort of gesture to say “Thanks for your custom”?  If that is the case, is it OK to send a cheap Christmas greeting card from the High Street or should we get our local printer to do some custom cards so that they look a bit more impressive?

 You might want to rethink the whole idea.  When you design a company Christmas greeting, either for your own company or for a client company, do the job properly and try to make a real and lasting impression on your customer – otherwise this might happen…

 Here’s the scenario – you’ve spent a small fortune on custom printed Christmas card to send to your customers.  Everyone in the office has signed every card which took absolutely ages and then you spent another fortune on postage.  Your card arrives at Johnson & Co – your top customer.  Sally on reception opens the envelope and hangs your card on a ribbon strung across the office wall behind her desk.

 A fat lot of good that was!  You have not only wasted a fair bit of money and also a golden opportunity to show your customer that you are a really creative and innovative agency with great ideas.

 Instead you’ve been hung up with the smalls.

 If you are going to send a promotional Christmas greeting to your customers or if you are designing bespoke greetings on behalf of your clients you must remember these 3 things –

 Make it Memorable      Make it stand out      Make it WORK

 Our Christmas products tick all of these boxes.  And as we don’t sell pieces of A4 card folded in half, you simply cannot hang our stuff on the line!  You need to get hold of a sample pack in order to make sure that you make the most of the promotional opportunity that is offered by sending a Christmas greeting – either for your own company or for your clients.

 And don’t get hung up with the smalls.