Choosing something different for Christmas is a task that everyone has to face when buying gifts for family, friends and loved ones. It can be quite a daunting task as you trawl through the stores wondering whether Jimmy would like this or whether Jane would like that. The problem even spreads to Christmas cards. Maybe you don’t want to go over the top and look like you are showing off but you don’t want to appear to have made a rushed choice. Similar questions need to be considered when choosing a Company Christmas card except that in this instance you do want to show off. In this instance, it is important that your customer takes notice and remembers the positive message that your company has sent.

Is it all crackers – well my suggestion is! As a symbol of Christmas, the humble Christmas cracker is quite possibly the most physical and noisy! It is a highly interactive product and contains the promise of a small gift, a party hat and a party joke. But how would you send a cracker through the post and how could you print your important Christmas message?

We have a product called the Side Shooter which is a terrific promotional advertising product that goes through the mail as a standard-looking DL pack. The big surprise is that when you take the Side Shooter out of its envelope it springs out with a whoosh and a crack to grow from 210mm to 500mm wide making it an ideal product to take on the guise of a Christmas cracker. This Christmas promotion carries the impact that you are looking for and makes sure that your customer remembers you. The Sideshooter is also a very interactive product and it will be passed around your customer’s office for everyone to have a play with, making it a very effective marketing product for Christmas promotions.

The Side Shooter pop-up mailer is also very popular in everyday B2B marketing applications and is the ultimate promotional pop-up for suggesting instant growth. As soon as the “target” takes the Side-Shooter out of its envelope the arms shoot out to almost 3 times the original size. This and the fact that you keep on “bouncing” it over and over makes this promotional advertising product a very effective interactive mailer indeed. We have been very surprised by the very wide range of advertising and marketing ideas that have been used on the side-shooter – covering promotions for pet foods; pharmaceutical supplies; a new housing development; a new magazine title – all kinds of stuff!

The Sideshooter is printed in 4 colour process on 500micron box board and is powered by an internal rubber band. The outer envelope is also made in 500micron board and is printed in 4 colour process.