Created with direct mailing in mind, our pop up castle has numerous advantages for use in a B2B promotional mail campaign.  Firstly there are four large trapezoidal faces which have room for plenty of promotional print.  Add this with its clever pop up mechanism which is guaranteed to catch the attention of your customer as it jumps to life from its postal wrap.  And finally, the fact that it can be compressed flat in to its own all board postal wrap for mailing means in spite of its bulky final state it’s economical for mailing purposes.  That’s pretty much all the major boxes ticked!

Believe it or not there are ways to improve on this already fantastic product.  By adding a few holes to the top of the castle, the advertising product can be successfully converted into a very attractive pen holder. Every time your customer reaches out for a pen, your promotional message will come into view. Alternatively you could incorporate a calendar in to your design, 3 months of the year on each side.  These simple conversions will add months to the life of your promotion and ensures that you get maximum value for money from your advertising product.

The shape of this advertising product is based on its trapezium-shaped walls. These walls stand on a large square base and as they rise they grow narrower before arriving at the square top which is smaller than the base. This creates the appearance of a castle or tower. There are lots of companies with names that suit this shape – Tower Records and Castle Cement for example. A holiday company might also turn the castle up side down to transform it to a childs beach bucket.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.

Our Flicker Card is a flexible product which can be used in a wide range of promotional applications. An idea based around the flicker books of childhood days, our Flicker Card engages simple interactive involvement from your customer that they will love. By pulling and pushing a card, a ‘turning page’ movement is created, so this marketing tool provides a fun and fascinating way to display your products.

The fun movement of the flicker card is what gives the product its obvious attraction but the fact that there are so many surfaces on which to print also gives it great versatility.  Ideal as an exhibition handout, a tradeshow giveaway and perfect for product launch publicity, the Flicker Card is so flexible it could also just as easily be used as a calendar of events. The front covers could give the main details and each of the flick-over cards could give details of each individual event.

If there is a story to be told, or some kind of movement that you are trying to incorporate into your design as part of your event publicity, Flicker Cards could be a great choice of product for you. Sporting events are an obvious example where the flick-over cards could be designed to show a horse running, a racing car moving, a football ball being kicked etc in order to add emphasis to the theme of your sporting events. This idea could also be applied to corporate team building activities where, say, white water rafting might be on the agenda.

Conveying a feeling of fun and quality, flicker cards not only grab the attention of the reader they also get passed around the office to colleagues to experience the fun movement which gives the flicker card even more plus points as an attractive option for your events publicity material.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.

Quite recently as I was wandering down the wine and spirits aisle of my local supermarket gathering essentials for a party I was planning that weekend, I came across what is commonly known as a Bottle Tower.  Always on the lookout for new promotional ideas I was inspired by what I saw and my search swiftly changed from a bottle of wine to a search for bottle media. This continued over several weeks and across many different supermarkets, and at the end of it all I was a little disappointed with what I found.  This started me off thinking and all of a sudden I was struck by great opportunity for a new range of Whitney Woods Products – The Bottle Boutique.

I quickly set about creating the new range of bottle media products, the first of which was the Collar and Tie which is very simplistic and that proved that things don’t have to be complicated to work. Easy to use, easy to make and very easy on the eye – sounds like a winning formula to me!

I get a real glow when something that is really striking is also dead simple and the Butterfly Bow ticks both these boxes. The collar is based on the “fit” of The Tower bottle collar and the look of a bow tie. The wings of the bow form an attractive, eye-catching display and by adding those wings, we gained the space to be able to create the interlocking mechanism.  Once the basic mechanism was in place it was then simple enough to adapt the tabs at the front in to various eye catching shapes such as the Butterfly, Love Heart Bow and Star Bow.

All of the bottle media products in the range are supplied ready to use.  They come packed flat, folded and ready interlocked and as soon as you pick one up it is ready to slip over the bottle neck automatically forming a very distinctive display.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas. 

Our new Wobbly Heads are just another idea to help maximise the impact of your upcoming B2B direct mail campaign.  They allow you to add the ‘keepability’ factor to any marketing message and are available as a stand-alone item as well as being a versatile ‘add on’ to a variety of our existing pop up products.

By employing a spring mechanism this product offers a novelty ‘wobble’ motion, instantly attracting attention to itself and adding impact to any marketing campaign.

The stand-alone Wobbly Head card is made from 500 micron white lined folding box board and printed in four colour process on one side.  The mini strut affixed to the back of the card allows the product to stand independently on any surface, whilst the novelty motion of the Wobbly Head makes it an irresistible desktop companion.  The Wobbly Head can also be affixed to a pop up cube or pen pot or even a pyramid to add a new twist to an already successful existing theme.

At a time where marketeers are constantly on the look out for ways to maximise the impact of their message, we’re really excited about the versatility this new idea presents.  The stand alone Wobble Head is a great product in its own right, but the fact that the heads can also be applied to a number of our pop up products as well just adds to the success of these products too.  Whichever application of the Wobbly Heads you choose to apply, the added interaction they command inevitably adds to your customer’s recall of the product and your promotional campaign.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.

Sending a calendar as part of a direct marketing campaign isn’t necessarily the most original idea, but what about if that calendar also happens to turn into a pen holder – now that is something a bit different, doubling the chances of your marketing product and more importantly your marketing message being kept by your customer!

Pretty well any shape in our 3-D range can be printed as a desk top calendar and many of them can be adapted for use as pen holders. We have reproduced just a few regular choices on this site just to give you the idea but if you want something different just ask!

To date we have successfully given the ‘pen pot calendar’ treatment to our Ball, Cube, Castle, House, Pen Pals and Pyramids, and the beauty with all of these products is that they all have an automatic pop up action which adds to their attraction as a promotional direct mail item.

Each one of the products that is suitable for use as a desk top calendar starts life as a blank sheet of board which gives you the opportunity to create a totally unique marketing product. You can print the whole thing with whatever you want.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.