To give your marketing campaign longevity you should think carefully about the type of promotional product you are going use to send your message with. One idea would be to choose a product that has an additional purpose, for example something that may also be considered a gift, something that they will want to hold on to.  This way as soon as they decide to keep the gift they also choose to keep your marketing message stays with them too.

Whilst it is hard to compare a desk tidy made from card to, say, a quality pen or a silver paper weight, it is still fair to call our pen holder a gift as it performs the same useful function on a desk top as many other more expensive and less versatile gifts and it will stay in use for ages. What’s more, Where else could you find a desk tidy that folds flat to be sent via direct mail and then automatically pops up to sit on your customers desk as a long term advert for your company? Where else could you find a pen holder that you can cover 100% in print of your own choosing? These are the massive plus points of our range of pop-up pen holders. They are also available in a variety of shapes to suit your own promotional requirement or as traditional pen pots. Our range of shaped pen holders includes pop-up cubes, the Sixball which is also popular as a calendar and a neat house-shaped pen holder.

Our pen pots fold flat which means that they should be earmarked for consideration for inclusion in a promotional direct marketing campaign. The fact that the whole product is available for promotional printing to carry your message moves the product up a notch. The fact that it pops up to form a 3-D shape when your customer opens it must seal the deal! The product is perfect for promotional direct marketing campaigns.

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It’s not always feasible for us to reproduce your promotional idea in a 3-dimensional product from a design perspective and sometimes because of budget restraints.  Don’t worry though there’s always an alternative, we CAN give you something 2- dimensional that has promotional novelty value – a bespoke pop up card.

With our broad knowledge of cardboard engineering, we are able to offer you a variety of mechanisms to achieve the effect that you are looking for, but often a simple answer is also the most effective. Intricate, multi-layered pop-ups can give the product over-kill in appearance and in cost! Whilst the cards are usually made in 350gsm silk board and printed both sides in 4 colour process, the actual choice of material, colours, shapes and size are in your control to achieve a totally custom made product.

A custom made promotional card also fits many occasions and uses such as a corporate Christmas card, an invitation to a business event or a new announcement. Corporate hospitality events are a favourite use for this type of product where a sporting activity forms the pop-up piece. Other typical uses include invitations to exhibitions and trade shows; corporate conference invitations and corporate party invitations.

All custom cards are made to our customers’ requirements and almost all are made so that they can fit into standard envelopes. This suggests that they are almost always used in promotional direct marketing campaigns!

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.

In some cases the main agenda behind your promotional campaign is about getting across complex facts or figures.  If presented in the wrong format this kind of information can be overwhelming and instantly disengage your reader.

The key to a campaign like this is to find a promotional product which can help break down the information and present it in an easy to understand format.  A number of our ‘products that turn’ do just that.  The winning characteristic for this family of products is functionality over high impact novelty value.

By far the most popular item featured here is a product that doesn’t seem to have a name in the UK. It’s what is known as a wheel chart in the USA but over here it is a ready-reckoner, a calculator, an information disc, a spinner – all sorts! Almost invariably it is used as some form of chart that carries information to show comparisons or to give answers. It is popular with all kinds of institutions from banks to pharmaceutical companies to fast food restaurants. They are used as promotional products and as every-day tools for working out such as interest rates.

Parking discs are usually produced for local authorities though we have done promotional ones, too. The function is to display the arrival time and the traffic officer is not going to give you a ticket for displaying an advert for car polish!

Swatch cards are great for listing bullet points, fastened at one point with a metal eyelet, that they can open up like a fan each page listed with a new point. More often than not the cards are rectangular with round corners but we have made them in a variety of shapes and sizes to make the design more eye-catching.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.

If you want your marketing message to have a real impact we have a selection of products which really pack a punch and will definitely get your campaign noticed.

When we originally launched our Jumpinjax product it was sent to over 20,000 advertising agencies, marketing agencies and graphic design agencies. The response rate was phenomenal and when the telephone follow up calls were made not one person had forgotten it!

The key component which makes these products virtually unforgettable is that of surprise. In the case of the Springbox  and the Two Pop Box, the lid opens with the release of a small catch and out jump the rubber band powered cubes. With the Jumpinjax, a tray slides out of a sleeve and the power cubes leap out like a crackerjack going off! These products cause a real stir around the office and are a light hearted and fun way of spreading your message in promotional print.

The handy size and the shock value of the Springbox and the Two Pop Box have made them very popular as promotional giveaways at trade shows and exhibitions particularly as they help to break the ice when you would like to enter into conversation with a prospect. The 2 Pop Box has proved to be a successful magazine cover mount for a number of high profile product launches – not least of which was for “the car of the year”, and all three products have proven popular at Christmas because of the fun and laughter that they generated.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas

The pop-up ball was designed specifically as a promotional marketing product. The fact that it lies flat and has its own mailing pack makes it absolutely perfect for B2B direct mail and direct marketing campaigns. The shape is one of the most attractive in our whole range of pop-up marketing products and this only adds to its appeal and suitability for inclusion in a direct marketing programme. However, if there is one thing that makes the product an excellent choice for B2B direct marketing it is the automatic pop-up action. This adds something special to any direct mail promotion – the positive elements of surprise, interaction and fun.

The ball-shaped pop-up alone is easily capable of contributing to the success of a B2B direct marketing campaign but there is a way to extend the usefulness of the product beyond the expected time frame of the direct mail promotion and it is a very simple operation. All that is required is that a few holes are added to the top of the pop-up ball in order to convert is to a pen holder. By doing this the ball becomes a product that will stay on your customer’s desk top for months and months. Every time your customer reaches for a pen your sales message will be working for you.

The ball-shaped pen holder can be made to hold 6 or 7 pens depending on the pattern of holes that is added to the top of the product. The pen holder in our picture has a 6-hole pattern which leaves a nice little area in the middle of the pens for a logo or a sales message. Whilst the pop-up ball is often printed as a calendar, the ball as a pen holder is not particularly suited to this as the ball has to be turned upside down after 6 months to reveal June to December dates. That would mean having to have holes in the top and the bottom of the product which is not ideal.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.